AI for the Planet, People, and Profit

Zinnov Podcast - Business Resilience series

Artificial Intelligence (AI) has the transformative power to change how businesses across verticals are run. And its newest avatar – Generative AI – stands at the forefront of the technological revolution, offering unprecedented opportunities for innovation and creativity. By harnessing the potential of advanced Machine Learning (ML) algorithms, generative AI has emerged as a game-changing force, pushing the boundaries of what was once considered possible. Today, we find ourselves in an era where machines can not only understand and analyze data but also generate new, original content, sparking a paradigm shift in diverse sectors.

In this episode of the Zinnov Podcast, Pari Natarajan, CEO, Zinnov sits down with James E Heppelmann, CEO, PTC, to explore the effects of AI on physical design. James goes on to explains how AI and ML are already being used in products such as Predictive Analytics, 3D Generative technology, and Computer Vision.

Whether Generative AI is ethical or not, emerges a key theme in the episode. After its recent success, ChatGPT emerged as not only a great tool to reduce human effort, but also is a great enhancer of product design, when used as a learning mechanism.

The two leaders also discuss the impact of Generative AI on various industries and its potential to transform the role of Marketing, Sales, and Software Development . They also explore how AI can enhance the design of physical products, particularly from a sustainability lens.
Jim emphasizes the importance of considering the entire product lifecycle and how AI can contribute to dematerialization, regeneration of designs using greener materials, and improving energy consumption.

Tune into this episode to understand the potential of AI in revolutionizing product design and its implications for sustainability and productivity.