How to escape the daily grind of agency ownership, with Karl Sakas

Creative Agency Account Manager Podcast

Player FM - Internet Radio Done Right

Lisätty three vuotta sitten

Sisällön tarjoaa Jenny Plant and Jenny Plant - Account Management Skills Ltd. Jenny Plant and Jenny Plant - Account Management Skills Ltd tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

State Secrets: Inside The Making Of The Electric State

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Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

20 päivää sitten22:08

Toista Myöhemmin

Listat

Tykkää

Tykätty

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

vuosi sitten 42:29

MP3•Jakson koti

Welcome to episode 103. This episode will be particularly relevant to agency owners who want to become less hands-on in their agency and just step away from the day to day operations.
I'm chatting to Karl Sakas, an agency growth consultant in the US and author of several books, the latest of which is called Work Less and Earn More a Practical Guide for Agency Owners to help them escape the daily grind of agency ownership. Karl has spent years consulting with agency owners and leaders and, I think because he originally had an operations background, he seems to have a wonderful way of explaining useful concepts and ideas using models and frameworks which are really easy to follow.
Karl shares some practical tips, his views on agency account management and why separating the role from project management makes sense.
You can reach Karl, and make use of lots of his great downloadable resources at https://sakasandcompany.com/free-resources-for-agencies/
Book link: http://worklessearnmorebook.com/
If you'd like support with upskilling your account managers, check out my Account Accelerator™ programme. It's a 12 month training and coaching programme that's specifically designed to build an entrepreneurial mindset in your account management team. https://www.accountmanagementskills.com/account-accelerator

134 jaksoa

#MBA #Business #Marketing #Jenny Plant #Jenny Plant - Account Management Skills Ltd #Higher Education #Podcasting Education #Creative Agency Account Manager

How to escape the daily grind of agency ownership, with Karl Sakas

Creative Agency Account Manager Podcast

published vuosi sitten

Jaa

MP3•Jakson koti

134 jaksoa

#MBA #Business #Marketing #Jenny Plant #Jenny Plant - Account Management Skills Ltd #Higher Education #Podcasting Education #Creative Agency Account Manager

Kaikki jaksot

1
The Impact of AI on SEO agencies, with Kevin Gibbons 44:55

7 päivää sitten44:55

44:55

Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clients. - how AI is changing search and where it might go next. - the key conversations agencies should be having with clients right now. - how to think about visibility in AI search results and LLMs - how agencies can use AI to work more efficiently and lots, lots more. I took away so much from this discussion, particularly around how agencies should be preparing for the shift towards AI driven search. If you'd like to connect with Kevin, you can find him posting regularly on LinkedIn and I'd highly recommend you give him a follow. https://www.linkedin.com/in/kevingibbons/ https://resignal.com If you're looking for more tips, strategies, and practical guidance on how AI is influencing client relationship management, account development, and account growth, then make sure you sign up for my newsletter at https://www.accountmanagementskills.com. I share regular updates, insights from expert guests, and tips about account management, and also training opportunities to help you stay one step ahead.…

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The AI business consultancy, with Tom Head 52:52

29 päivää sitten52:52

52:52

Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping companies succeed with AI by providing training, consultancy, research, and building out the right AI strategy to keep them ahead of the competition. We talk about: · where we are in terms of AI’s evolution and advancement for both our clients and us as agencies. · why it's important to understand the client's needs and meet them where they are. · how AI is helping agencies quickly analyse data and uncover insights to help drive the creative output. · some best practices for agencies when using AI tools · how clients are starting to question the origin of content and where it's being generated from, and questioning the value and the role of an agency. You can follow Tom on LinkedIn: https://www.linkedin.com/in/tom-head-ai/ And sign up for the G3NR8 newsletter here: https://www.g3nr8.com/newsletter…

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How to run strategic marketing campaigns for your agency 1:24:03

5 weeks sitten1:24:03

1:24:03

Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a larger agency, you might be the head of marketing responsible for driving the leads and the sales for your agency. My guest, Janet Murray, is a business strategist and a copywriter and an ex-journalist. She works with businesses to create strategic copywriting campaigns that not only save the business time but also generate and convert leads and sales. Janet is also the founder of an education and training company and creates and sells digital education products for consultants, coaches, freelancers and small business owners. She is the host of the Courageous CEO podcast and her Courageous CEO Strategic Business Planner is used by thousands of business owners worldwide and includes tried and tested strategies and resources for business growth. You can reach out to Janet here: Website: https://www.janetmurray.co.uk Instagram: https://www.instagram.com/janmurrayuk/ Facebook: https://www.facebook.com/janetmurrayofficial Twitter: https://twitter.com/jan_murray Linkedin: https://www.linkedin.com/in/janet-murray74/ If you are responsible for managing, retaining and growing your existing client relationships, then head over to my website: https://www.account managementskills.com where you can sign up for my regular newsletter for account management strategies, AI tips, and news about upcoming guests on my podcast episodes.…

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How GenAI is transforming pharma marketing & healthcare communications 1:12:45

7 weeks sitten1:12:45

1:12:45

Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/…

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Why agencies needs a people and culture plan, with Theresa Carter 43:16

9 weeks sitten43:16

43:16

Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change. For example, you might start your agency with small national clients, and then as you expand, you might begin to serve multinational clients that are much bigger, that operate differently. You might need different team members with different skills and experience that suits the agency's evolving needs. All of this starts with aligning your business goals with a solid people and culture plan. In our chat, Theresa Carter shares: · how to create your people and culture plan from your business goals · what happens when some of your team members are in the wrong seats · how to deal with that · how to create some accountability for delivering your people and culture plan · and lots more. If you want some guidance to build a really strong and successful agency team that's totally aligned with your values, then please do get in touch with her via email: theresaaustincarter@gmail.com or LinkedIn: https://www.linkedin.com/in/theresaaustin/ And if you're responsible for the retention and growth of your existing client relationships at the agency, then you can go to my website, https://www.accountmanagementskills.com and sign up for my newsletter where I share agency account management tips, strategies, mini trainings, and also key points covered by my expert podcast guests.…

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Mastering client-centric account growth in 2025, with Jenny Plant 29:19

11 weeks sitten29:19

29:19

Welcome to episode 129. In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: 1. Finding COMMERCIAL CLARITY Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team's efforts and provide sufficient time and support for developing an account growth strategy. They have client development plans in place and work differently with 'growth' clients than ‘maintenance’ clients. 2. Having CONSULTANCY CAPABILITY Spotting account growth opportunities and proactively developing ideas and solutions for them requires a consultative skillset and entrepreneurial mindset. Client-facing team members need to be able to have conversations about adding value and ask for testimonials and referrals comfortably. 3. Embedding CULTURAL CONTINUITY To make account growth systematic and scalable it needs to be embedded as a defined repeatable process in the agency that’s followed by everyone. A process helps new joiners hit the ground running and ensures client-centric behaviours are ‘hard wired’ into the business. She shares soundbites from participants of her Account Accelerator programme who provide tips and examples of how they’ve implemented strategies in each of these areas. If you’re considering improving your client retention and growth skills, check out the training options on our website, https://www.accountmanagementskills.com and if you’d like to discuss your training needs with Jenny you can book a 20 minute call here: https://calendly.com/jennyplant/account-accelerator-discovery-call Sign up to receive our regular newsletter where we share account management tips, and notify you of upcoming podcast guests and trainings.…

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How to be a leader people want to follow, with Traci Schubert Barrett 51:11

13 weeks sitten51:11

51:11

Welcome to episode 128. This conversation is going to be particularly interesting for you if you’re keen to develop your leadership skills. It’s for you if you’re currently in charge of the agency and leading the whole team OR you’re leading an AM team within the agency - and you want to go from being a ‘good’ leader to being a ‘great’ leader. Founder of Navigate The Journey and author of ‘What If There’s More?: Finding Significance Beyond Success’, Traci Schubert Barrett shares actionable tips and advice on how to lead with purpose, navigate the complexities of scaling an agency, and foster authentic connections both with your team and your clients. Whether you’re an agency owner grappling with leadership challenges or an account manager aspiring to step into a leadership role, this chat is packed with wisdom and practical takeaways to help you grow. You can connect with and find out more about Traci Barrett here: https://www.linkedin.com/in/tracischubertbarrett/ Book: https://a.co/d/184VveL Website: https://www.navigatethejourney.com https://www.tracischubertbarrett.com If you’d like to stay updated with more tips and resources to enhance your account management skills, be sure to sign up for our weekly newsletter at https://www.accountmanagementskills.com You'll receive updates about new podcast episodes, expert guest announcements, and information about training courses designed for creative agency account managers at all levels. Don’t forget to subscribe to the podcast, leave us a review, and share this episode with a colleague who could benefit from these insights.…

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Top 10 tips & insights from the podcast in 2024, with Jenny Plant 25:54

16 weeks sitten25:54

25:54

Welcome to episode 127. Thank you for listening in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you. This isn’t a comprehensive list - there have been so many standout moments - but these clips include tips, advice, or insights that stayed with me. I’ve shared 10 soundbites that I hope you find as useful or insightful as I did. Stick around until the end to hear a clip from one of the most popular episodes and one that I received the most positive feedback from listeners! You can also read more about each of these guests by visiting this episode's page on my website here: https://www.accountmanagementskills.com/top-10-tips-insights-from-the-podcast-in-2024-with-jenny-plant These episodes are mentioned: 1. Episode 125: Dan Pfister, "How to Win Back Clients for Exceptional ROI" 2. Episode 120 & 121: Carey Evans & Simon Rhind-Tutt, “What Your Client Don’t Tell You” 3. Episode 116: Jack Skeels, "Why Agencies Need to Rethink Project Management" 4. Episode 117: Tim Williams, "Why Time-Based Pricing Doesn’t Work" 5. Episode 114: Gareth Healey, "Stand Out or Die" 6. Episode 115: Tim Riesterer, “Why selling to client and prospects is different" 7. Episode 109: Michael Farmer, "Why the Agency Business Model Isn’t Working" 8. Episode 91: Sharon Toerek, "How Agencies Are Navigating the Legalities of AI Use" 9. Episode 111: Alison Coward, "How a Workshop Culture Builds High-Performing 10. Episode 105: Benjamin Dennehy & Marcus Cauchi, "How to Sell" If you’d like to be kept up to date with who is coming on the podcast, the topics we’re covering, receive tips about agency account management or to be notified about trainings I’m doing, you can sign up for my newsletter at my website: https://www.accountmanagementskills.com…

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Who cares about advertising? - with Brian Jacobs and Crispin Reed 42:39

19 weeks sitten42:39

42:39

Welcome to episode 126. In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry. And what specifically prompted the launch of their ‘Who Cares?’ initiative, aimed at tackling the pressing issues affecting the advertising industry today. We cover: · what's actually wrong with the industry itself · the need for greater creativity and transparency in advertising · how Brian developed the ‘Who Cares?’ idea · how a one-off event has turned into a well-supported movement · how industry stakeholders can get involved to collaborate on initiatives I do hope you’ll listen to this important discussion and visit https://www.advertisingwhocares.org to find out more and get involved. If you’re an agency owner and would like to discuss account retention and growth training and coaching options – or would like to reserve a spot for the next Account Accelerator (January 2025) - you can schedule a no obligation call with me to discuss your needs, via my website: https://www.accountmanagementskills.com/account-accelerator…

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From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister 40:36

23 weeks sitten40:36

40:36

Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind. Dan Pfister is the master of running client winback campaigns and here’s what he shares with me: · The compelling reasons why WinBack campaigns could be the most successful and profitable thing you ever do to grow your business (the ROI is staggering) · A step by step guide to how to approach running a client winback campaign – and what to avoid · Results and examples of campaigns from many companies who have been successful Dan is very passionate about this topic and he had me gripped with this episode, I hope you’ll end up putting some serious thought into running a client win back campaign after listening to this compelling chat. If you haven’t already you can find his book “Million Dollar Winback” on Amazon now. You can also connect with Dan here: https://www.linkedin.com/in/danmpfister http://winbacklabs.com/ If you want to receive weekly tips on agency account management, learn strategies for client growth, get notified for any trainings I’m running and stay in the loop about our upcoming podcast episodes, be sure to sign up for my newsletter at https://www.accountmanagementskills.com…

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How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin 46:45

23 weeks sitten46:45

46:45

Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department. Or maybe you are the client services director in your agency and are curious to understand how someone else in this role operates. Emily Brown and Matt Loughlin joined me today from digital marketing agency, Receptional. I met Emily when she was just a few months into joining the agency and I've been very lucky to have the opportunity of working with her in my Account Accelerator programme, and that means I've been working with her for almost a year. This conversation reflects on what she's achieved as the new head of client service. Here are the key themes that we cover during our chat: · why the agency decided in the first place to hire a head of client service · Emily's first 90 days in the role, and how she pinpointed and tackled the key priorities and established herself with the team · the impact this CSD role has had on the agency's operations team and clients just 16 months later · and the learnings from both Matt and Emily's perspective of establishing this new role in the agency that hopefully you can benefit from in your agency. They share lots of detailed tips and examples that I'm sure you're going to find useful. You can connect with Emily and Matt here: https://www.receptional.com https://www.linkedin.com/in/emily-brown-5073993a/ https://www.linkedin.com/in/mattloughlin/ If you'd like to discuss training and coaching for your client-facing account management team, then you can book a no obligation call with me via my website: https://www.accountmanagementskills.com. You’ll be able to see the different training options I have available, from self-study to long term coaching, and also sign up for my regular newsletter.…

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How to evaluate your agency operations, with Harv Nagra 50:58

25 weeks sitten50:58

50:58

Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode is for you. Harv Nagra is an agency ops consultant, a former in-house agency ops director, and Head of Brand Comms at agency work management platform Scoro. He's recently launched The Handbook: The Agency Operations Podcast. Here’s just a flavour of what Harv shared in our chat: · how to assess how developed your operations are using a five-stage business maturity model · what you should typically have in place at each of the five stages and what actions you need to take to move to the next stage. · and some of the key trends Harv is seeing for agencies when it comes to operations. Please do follow Harv on LinkedIn because he shares really good insights and tips about agency operations and project management. http://linkedin.com/in/harvnagra The Handbook: The Agency Operations Podcast: Podcast on Apple: https://apple.co/3y2R8DN Podcast on Spotify: https://spoti.fi/3Lrg9f0 If you'd like to hear about my upcoming podcast episodes, account growth training sessions, tips about account management and news about the agency industry, you can sign up to receive my regular newsletter by going to my website, https://www.accountmanagementskills.com , or connect with me on LinkedIn: https://www.linkedin.com/in/jennyplant…

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How agency owners create a 'market of one', with Robin Bonn 43:31

27 weeks sitten43:31

43:31

Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop your prices. - Or maybe you just want to be seen as more specialized and expert. Agency consultant and CEO of Co:definery, Robin Bonn, joins me to bust the myth that the agency market is oversupplied, and he explains how helps agencies create a future proofed, high margin agency business by creating their market of one. Robin explains exactly what a ‘market of one’ is, and how he's helped many agencies accelerate their growth with this approach. We also discussed some of the challenges agency owners are facing right now, and Robin offers some tips for how to remain positive and navigate the current climate. You can get in touch with Robin here: https://www.linkedin.com/in/robinbonn/ https://www.codefinery.com/ Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com…

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What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt 52:19

30 weeks sitten52:19

52:19

Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening their client relationships. This episode is no exception and we talk about: - what every client wants but rarely gets from an agency - what a brain trust is and why you might want one for your agency - and why leveraging your learnings from other client relationships is often a huge missed opportunity. If you'd like notifications about future guests coming on the podcast, or notes from the episodes that I have with guests, as well as tips on agency account management and potential trainings, then you can sign up for my weekly newsletter at https://www.accountmanagementskills.com…

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What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt 41:02

32 weeks sitten41:02

41:02

Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client but it wasn't going well. Whilst we knew some of the reasons why the relationship was faltering, we didn’t know the whole story, so we invited in Simon and Carey to evaluate our relationship. Essentially, they went into the client’s offices and interviewed all of key client stakeholders to find out what was going on and their perception of the agency. Not only did they uncover what was going well and what wasn't going well, they also uncovered growth opportunities for us as an agency to go back into the client and crystallize what they needed in the future and provide extra value. If we hadn't have done that and they hadn't have provided that action list, report and their recommendations, we wouldn't have retained that client for another two years, worth £700,000 to the agency per year. Immediately, the return on investment for employing the services of Relationship Audits changed the game for us. That’s why I am delighted that they've joined us back on the show for this two part interview, talking about what your clients don't tell you. Whilst you might be evaluating the strength of your relationships with your clients and asking them questions, what Relationship Audits do, and they've been doing it successfully for years, is listen for what's not being said. They have a very established question set and they're able to spot things that you will miss. If you would like to talk to either Carey or Simon, please visit their website, https://www.relationshipaudits.com, or send them an email at info@relationshipaudits.com Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com…

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