First moves when starting a property management department from scratch

PM Collective - The ART of property management

Ever wondered how a young receptionist at a real estate firm swiftly scales the ladder to become the head of a blossoming property management department? Alicia McCulloch of Aqwasun Estate Agents joins us to share her journey, and unfolds the process of creating engaging content, demonstrating that authenticity triumphs over flawless production, particularly when it comes to captivating video content. As we chat, Alicia and I unravel the tapestry of challenges and opportunities that come with building and nurturing community connections and the pivotal role of education in real estate.
Alicia's role is starting up a property management department from scratch, so she talks about how she did that with the power of personal outreach and community engagement. We don't just talk shop about Google leads and social media warmth; we explore the nuances of fostering relationships through meaningful online content. With the ever-evolving landscape of digital marketing, Alicia walks us through her approach, detailing the fine line between maintaining a professional online presence and keeping a personal touch.
We map out the journey of starting a new venture without the crutch of historical data, balancing ambition with reality in goal setting. And because networking and connection are the lifeblood of any successful business, we extend an open invitation to coffee catch-ups and industry gatherings, celebrating the power of informal meetings to forge lasting professional relationships.

This weeks sponsor is On Tap Plumbing & Gas - 24/7 Plumbing servicing all of Perth from Mandurah to Two Rocks.
www.ontapplumbinggas.com.au
6206 6888

MCG Quantity Surveyors are a favourite for property managers to help their clients maximise their cash flow through tax depreciation

I love how they place a strong emphasis on industry leading education and data releases that they share with our community and because they support the property industry so much, it is a no brainer to use them for all your tax depreciation jobs.
www.mcgqs.com.au

Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support.
Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit.
www.myconnect.com.au

Luvut

1. Starting a Property Management Department (00:00:02)

2. Lead Generation and Digital Presence Building (00:06:01)

3. Love Triangle and Social Media Strategy (00:14:52)

4. Social Media and TikTok for Property Management (00:19:25)

5. Setting Goals for a Startup (00:27:17)

6. Coffee Catch-Ups and Industry Connections (00:32:47)