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Airtable's Howie Liu on Product-Led Growth & Embedding a 'Little LLM Brain' in Every Cell
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In this week's IA40 spotlight episode of Founded & Funded, Investor Sabrina Wu talks with Airtable Co-founder and CEO Howie Liu. Airtable is a low-code platform that enables teams to easily build workflows that modernize their business processes. The company launched in 2012 and has been on a product-led journey since then. Last year, Airtable ranked number three in the growth stage section of the intelligent applications 40. And just in May, the company announced new embedded AI capabilities to make it possible for teams to integrate powerful AI into their data and workflows.
In this episode, learn about Howie's transition from a first-time founder to a second-time founder, the lessons he took with him from that journey, and how he decided to go up against the dominant forces in the low-code productivity tools space when he was only a few years out of school. As Howie explains it, to be a founder, you really have to have the perfect balance of naivety and pragmatism, but you'll have to listen to hear his explanation.
You can read the transcript of this conversation here: https://www.madrona.com/airtable-howie-liu-no-code-apps-product-led-growth-ai-enabled-workflows/
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