Embrace - Morgan & Co

An Agency Story

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Company: Morgan & Co.
Owners: Eric Morgan
Year Started: 1997
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode we're joined by Eric Morgan, the innovative founder of Morgan & Co., based in New Orleans, Louisiana.
Eric shares his agency's unique journey from a media planning and buying firm to a full-service powerhouse, driven by his philosophy of always saying "yes" to clients.
Discover how Eric’s commitment to adaptability and client-centric growth has shaped Morgan & Co.’s success over nearly three decades through building strong client relationships, fostering a supportive team culture, and navigating the ever-changing agency landscape with resilience and creativity.
Enjoy the story.
Show Notes Insights
Strategic Rebranding and Market Positioning: The decision to rebrand from Morgan and Company to Roux Advertising highlights the importance of strategic positioning in the marketplace. Eric’s choice was driven by the need to differentiate from a major competitor and to better align with their expertise in legal marketing. Rebranding can help clarify an agency's identity, avoid market confusion, and better communicate its unique value proposition. It’s always wise for agencies to periodically assess their brand's market position and be willing to iterate as necessary to maintain a competitive edge.
Fostering a Strong Team Culture: Eric’s approach to team management involves regular check-ins, skill development tracking, and maintaining a supportive and engaging work environment. This includes personal development opportunities, team-building activities, and ensuring remote employees feel connected. A strong team culture enhances employee satisfaction, productivity, and retention. invest in their team’s growth, maintain open communication, and create a positive work environment to ensure long-term success and employee loyalty.