Unlocking Game Ad Revenue: Shahar Sorek’s Secret to Monetizing User-Generated Content & In-Game Ads

Marketing, Media & Adtech

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments, a hefty dose of irreverence, and maybe, just maybe, the secret sauce to transforming game mods into marketing juggernauts.

From navigating the chaos of ad tech to the meteoric rise of user-generated content (UGC), Shahar spills the beans on the future of game advertising and how Overwolf is leading the charge. We'll explore the magic of in-game ads, the rise of the golden gamer, and why platforms like Roblox and Fortnite are the next big thing. Learn how gaming ads can enhance, not interrupt, and why UGC is reshaping the gaming landscape. Buckle up for a wild ride into the gamer's den. Don't forget to like, subscribe, and hit that bell to stay in the loop. #GamingAds #MonetizeGaming #Overwolf #AdTech #GameMods #UGC #Esports #DigitalMarketing

Discussion Points:

Ad Tech Freak Show: Pesach and Shahar kick off discussing the whirlwind that is the ad tech industry. Is it all campaign clicks and chaos, or is there a method to this madness?

Navigating Ad Spend: Shachar reveals the ups and downs Overwolf faced with ad revenue drops and how they managed to not just stay afloat but thrive with 43 million monthly active users.

Gaming Ads Revolution: Dive into the nitty-gritty of integrating ads into game mods and why Overwolf’s approach is a game-changer.

Golden Gamers: Discover the elusive "golden gamers" and why they’re the crown jewels for advertisers.

Brand Activations: Hear about high-profile brand campaigns with names like Pringles and Universal, and how they seamlessly fit into the gaming world without pissing off the gamers.

Overlays and Mods Magic: Learn how overlays and mods serve ads without interrupting gameplay, keeping gamers hooked and brands happy.

Future of Gaming Ads: Shachar gazes into his crystal ball, predicting the massive shift of ad dollars into gaming and how Overwolf is poised to be a dominant player.

UGC Uprising: Unpack the “Four Horsemen of the UGC Apocalypse” and how user-generated content is reshaping the gaming landscape.

Creator Economy: From Minecraft mods to GTA V private servers, discover how UGC is extending the life and popularity of games on Overwolf.

Ethics and Moderation: How Overwolf ensures a safe environment for brands and gamers alike, avoiding the pitfalls of the wild west of user-generated content.

Call to Action:

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Hashtags:

#GamingAds #MonetizeGaming #Overwolf #AdTech #UserGeneratedContent #GamingIndustry #DigitalMarketing #Esports #GameMods

Keywords:

Gaming monetization, Shachar Sorek, Overwolf, ad tech, user-generated content, gaming industry trends, digital advertising, game overlays, brand activations, esports marketing.