Artwork

Sisällön tarjoaa Chloe Thomas. Chloe Thomas tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

32:27
 
Jaa
 

Manage episode 424323107 series 3270990
Sisällön tarjoaa Chloe Thomas. Chloe Thomas tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.

In this episode, we discuss:

  • Why podcast listeners are your ideal audience
  • How to track your ad performance effectively
  • The best types of podcast ads for your brand
  • Crafting ads that resonate with listeners

Dive in:

[03:10] 30-year media research career transitioned to podcasting.

[07:09] Podcasting offers targeted reach and audience engagement.

[12:10] Podcast advertising offers incredible opportunities for brands.

[13:55] Podcasting advertising: test, tiers, and programmatic market.

[19:01] Content matches sensibility, tone, mood for audience.

[20:40] Insider Tips from Tom!

Find the notes here: https://keepopt.com/209

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 jaksoa

Artwork
iconJaa
 
Manage episode 424323107 series 3270990
Sisällön tarjoaa Chloe Thomas. Chloe Thomas tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously.

In this episode, we discuss:

  • Why podcast listeners are your ideal audience
  • How to track your ad performance effectively
  • The best types of podcast ads for your brand
  • Crafting ads that resonate with listeners

Dive in:

[03:10] 30-year media research career transitioned to podcasting.

[07:09] Podcasting offers targeted reach and audience engagement.

[12:10] Podcast advertising offers incredible opportunities for brands.

[13:55] Podcasting advertising: test, tiers, and programmatic market.

[19:01] Content matches sensibility, tone, mood for audience.

[20:40] Insider Tips from Tom!

Find the notes here: https://keepopt.com/209

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 jaksoa

Kaikki jaksot

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas