Devotion - Pinstripe Marketing

An Agency Story

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Company: Pinstripe Marketing
Owners: Ginger Reichl
Year Started: 1998
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode, we're joined by Ginger Reichl, the inspiring founder of Pinstripe Marketing, based in St. Petersburg, Florida.
Ginger shares her unique journey from a middle school student with a dream to the leader of a successful marketing agency that specializes in professional services firms.
Learn how her early fascination with Super Bowl ads and a pivotal moment at a law firm shaped Pinstripe’s tailored approach to marketing. Ginger's story is fun and authentic, including a humorous incident where she may have lost a potential client, all because of a hug.
Tune in to discover how her resilience and innovative strategies have driven Pinstripe Marketing's success.
Enjoy the story.
Show Notes Insights:
Building Relationships and Networking: Ginger’s journey emphasizes, for the gregarious types, the importance of building strong relationships and being actively involved in communities and circles you desire to help. Her involvement in the American Advertising Federation, the Legal Marketing Association, and local chambers of commerce provided valuable networking opportunities that organically generated new business leads. This approach underscores the significance of visibility and community engagement for business development, rather than solely relying on serendipitous referrals or resource intensive outbound tactics.
Creating a Supportive Team Environment: Ginger’s practice of building a robust alumni network demonstrates the value of fostering a supportive and collaborative team culture. By maintaining positive relationships with former employees and treating them as alumni, she created a network of advocates who can provide referrals and potential business opportunities. This approach not only enhances team morale but also extends the agency's reach and reputation within the industry.