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Diversifying the Revenue Stream đ°đ
Manage episode 425359213 series 1711748
Seven years ago, Rodney Johnson approached Pat Gallagher with a new strategy for organic growth: crafting insurance coverage for diverse and underserved business segments. The diversity angle was ânever about politics or philanthropy,â says Rodney; it simply meant more revenue for the broker. đŻđŒ Mission accomplished. Today the practice generates $1.3 billion in premium for 7,000 commercial clients, such as women or Black-owned firms. Rodney says âthe business case is rooted in diversity of thought,â which is critical for new ideas. âHow can you innovate with a group of people with the same background, same life experience, same social identity? If youâre a sales organization, and youâre looking to sell to a broader range of buyers, diversity of thought allows you to increase sales.â The strategy is not âlifting one group over another,â he adds. âWhen more revenue comes inâŠpeople get raises and bonuses. It creates opportunities for everybody in the organization, and those opportunities donât discriminate. This is not about âus versus them.ââ Listen as Rodney also shares a piece of advice for younger workers looking to supercharge their careers. đ
The post Diversifying the Revenue Stream đ°đ appeared first on Insurance Journal TV.
52 jaksoa
Manage episode 425359213 series 1711748
Seven years ago, Rodney Johnson approached Pat Gallagher with a new strategy for organic growth: crafting insurance coverage for diverse and underserved business segments. The diversity angle was ânever about politics or philanthropy,â says Rodney; it simply meant more revenue for the broker. đŻđŒ Mission accomplished. Today the practice generates $1.3 billion in premium for 7,000 commercial clients, such as women or Black-owned firms. Rodney says âthe business case is rooted in diversity of thought,â which is critical for new ideas. âHow can you innovate with a group of people with the same background, same life experience, same social identity? If youâre a sales organization, and youâre looking to sell to a broader range of buyers, diversity of thought allows you to increase sales.â The strategy is not âlifting one group over another,â he adds. âWhen more revenue comes inâŠpeople get raises and bonuses. It creates opportunities for everybody in the organization, and those opportunities donât discriminate. This is not about âus versus them.ââ Listen as Rodney also shares a piece of advice for younger workers looking to supercharge their careers. đ
The post Diversifying the Revenue Stream đ°đ appeared first on Insurance Journal TV.
52 jaksoa
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