Boost Your Brand: Leveraging the ORCF for Community Impact - with Special Guests – Board Chair, Amie Ferris and Executive Director, Shannon Ketelaars

The MindShare Podcast

She is the current Chair of the Ontario REALTORS® Care Foundation. A 3rd generation REALTOR® born and raised in Port Dover.

Her and her husband are the owners of Erie’s Edge Real Estate located in Norfolk County.

She served as President of her local real estate board (the Simcoe and District Real Estate Board) from December of 2011 to 2013. She was the inaugural Chair of OREA’s Young Professionals Network in 2011 and 2012. And she also served as the first International Representative to the National Association of REALTORS® Young Professionals Network in 2012, 2013, and 2014.

Along side today –

With more than twenty years experience leading fundraising and stewardship programs, she is instrumental in the implementation of the Foundation’s new strategic plan. She is leading a team of two staff and working with a Board of twelve to make a difference in communities where Ontario REALTORS® live and work.

She joins the ORCF from the Canadian Spondylitis Association where, as Interim Executive Director, she served as a consultant to the Board of Directors during the transformation of the association from a not-for-profit to a registered charity.

Prior to that, she was part of the Executive team at Cystic Fibrosis Canada in the role of Chief Community Engagement Officer providing regional leadership and growth strategies for fund development.

Joining me on this episode of The MindShare Podcast to talk about ' Boost Your Brand: Leveraging the ORCF for Community Impact ' are – ORCF Board Chair - Amie Ferris, and Executive Director – Shannon Ketelaars.

7:36 *so Amie – can you tell us more about the Ontario REALTORS Care® Foundation, give us some background history about the foundation, and explain what the main objectives are?

11:58 *Shannon - why “shelter-based charities… in fact what classifies as a “shelter based” charity… and what’s the need like in Ontario?

16:10 *how much did the Ontario REALTORS Care® Foundation raise in 2023?

16:39 *how is the ORCF funded?

20:52 *how do the funds get distributed?

25:26 *why should Realtors be leveraging the ORCF, and how can this help increase their brand awareness withing their community?

35:54 *we had the ORCF on the show back in September of 2023, how has the Foundation grown over this past year?

42:05 *what is the Motorcycle Ride for Charity?

51:58 *who can people contact as they’re interested in signing up to ride, to pledge a Rider, or to sponsor the Motorcycle Ride for Charity?

52:46 *the ORCF has a new slogan out there asking the question of “what’s your passion?”… what does that mean?

54:42 *beyond the motorcycle ride, what other kinds of events does the ORCF take part in… what have other Realtors done in the past which could be great ideas for fellow colleagues?

58:16 *as we have interest in working with the ORCF to assist in making an impact in our community, where do we go, who can we contact?

Thanks for tuning in to this episode of The MindShare PodCast with our special guests - ORCF Board Chair - Amie Ferris, and Executive Director – Shannon Ketelaars, as we talked about ' Boost Your Brand: Leveraging the ORCF for Community Impact

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