Mastering Open Source Intelligence With Cynthia Hetherington, Founder And CEO, Hetherington Group Women Leaders On The Move

How can open source intelligence (OSINT) revolutionize your business strategies? Join us as we uncover the world of online intelligence with Cynthia Hetherington, the Founder and CEO of the Hetherington Group, who transitioned from being a public librarian to an intelligence expert. This episode of Women Leaders on the Move reveals how OSINT is the secret weapon behind successful business intelligence, from managing global vaccine distribution to optimizing supply chains.

Our conversation with Cynthia Hetherington explores the multifaceted impact of OSINT in today's business landscape. We discuss how artificial intelligence is transforming search engines and how recognizing disinformation is crucial for navigating the digital world. For women entrepreneurs and small business owners, Cynthia emphasizes the "trust but verify" strategy, underscoring the importance of conducting thorough background checks to protect and strengthen business relationships.

Key Takeaways:

Understand the impact of OSINT on business intelligence and supply chain management.
Learn how AI is changing search engines and the importance of recognizing disinformation.
Discover the "trust but verify" strategy crucial for women entrepreneurs and small business owners.
Embrace authenticity and persistence to stand out in a competitive job market.
Gain insights into ethical and legal nuances of online research, especially for professionals transitioning from law enforcement to business roles.

Quotes:

"Google's never been here to be an intelligence apparatus. Google is here to sell us things in our general location. You need to know when you're being manipulated and when you aren't."

"Trust, but verify. Your reputation, your product, and your livelihood count on it."

"Awareness is the one thing that everybody wants and needs. You need to understand the threat against you."

Don't miss this episode filled with practical tips and inspirational stories to guide your journey in mastering online intelligence and achieving business success. Keep shining your light bright. The world needs you.

Thank you Cynthia for being our featured guest today!

About Our Featured Guest:

Cynthia Hetherington, MLS, MSM, CFE, CII, OSC is the Founder and CEO of Hetherington Group, a consulting, publishing, managed services, and training firm that leads in due diligence, corporate intelligence, and cyber investigations. Throughout her career, she has assisted clients on thousands of cases using online open sources and databases as well as executing boots-on-the-ground operations. Cynthia provides specialized training for investigative professionals through the OSINT Academy, and has authored many industry-leading books on conducting cyber investigations.

Cynthia Hetherington on LinkedIn

https://hetheringtongroup.com/

Book: OSINT: The Authoritative Guide to Due Diligence.

Connect with Host Natalie Benamou, Founder HerCsuite®

Natalie Benamou is the host of "Women Leaders on the Move '' and the Founder of HerCsuite®, a powerful women's network providing connect circles for women’s careers and businesses. She is dedicated to making it easier for women to achieve success in all aspects of their lives. Natalie is also the Founder and President of HER HEALTHX, a nonprofit focused on improving health outcomes for women.

Natalie Benamou on LinkedIn

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