Responsible AI with Zora Artis

Marketing Espresso

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy.
We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals.
Zora is sharing her insights from her experience, including her collaboration work with other AI experts in their fields.
Listen to this episode if you want to understand how to better implement and use AI in your business whilst understanding the risks involved and ethical implications.
As Australia’s leading Alignment, Communication and Brand Strategist, Zora teaches and advises Executive and Senior leaders to unlock the value in their people, brands and organisations to build high-performing organisations that deliver positive impact and strategic outcomes.
she's been in the business of strategic alignment all her life. her family immigrated three times before she was 13, so she was always the ‘odd one out'. It’s impossible to thrive when you don’t know the language, lack awareness of cultural norms, and question your own identity and value in a place - and it’s no different in organisations. This experience forged courage, resourcefulness, and intuition, setting her up for success in guiding governance, coaching leaders, and uniting teams in enabling alignment.
In her early career as a strategic adviser in agency, brand, and communication, she was frustrated seeing gaps and missed opportunities at the leadership level that hampered work due to misalignment.
This inspired her global-first study with Wayne Aspland, examining alignment, leadership, and communications, and she's never looked back.
Combining an award-winning career with vast commercial and board director experience and her alignment methodology, she now guides clients to optimise simplicity, process, and team contribution. The outcomes are stronger leadership and cultures, clarity, and organisations aligned to purpose and strategy.
Connect with Zora here:
artisadvisory.com
LinkedIn

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If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
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3. Book me as a speaker or advisor for your organisation
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This podcast has been produced and edited by Snappystreet Creative