10 Online Marketing Mistakes You MUST Avoid | Albert Chang (Co-Founder, Parting Pro) #56

The Direct Cremation Podcast

Want a forecast of your service area or audit of your current Google Campaign? Get it here: https://partingpro.com/marketing-services

Online marketing might seem easy to set up, but getting it right is another story.

In this episode, my co-founder Albert Chang walks you through the top 10 mistakes that could be draining your ad budget.

It’s not just about following the basics or letting Google handle everything—there are seasoned competitors out there who will grab the attention of your families if your marketing isn’t on point.

Let’s make sure your marketing dollars are working hard for you, not going to waste.

Timestamps
(00:00) Intro
(00:30) Welcome to Direct Cremation Podcast
(01:04) Welcome Albert Chang!
(01:47) What it takes to be really good at digital marketing
(03:37) Top 10 mistakes funeral homes make with their digital marketing
(04:04) #1 Neglecting Negative Keywords
(08:35) #2 Poor Ad Copy
(12:22) #3 Ignoring Ad Extensions
(15:17) #4 Unoptimized Landing Pages
(18:20) #5 Improper Bidding Strategy
(20:38) #6 Lack of Conversion Tracking/ Tracking “Wrong” Conversions
(24:57) #7 Inconsistent Budget Management
(27:34) #8 Skipping Ad Scheduling
(30:28) #9 Lack of Audience Targeting
(32:07) #10 Lack of Keywords Grouping / “Wrong” Keywords Grouping
(34:05) Bonus #11 Not Setting Up Google Business Profiles

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

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Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com