Why Community + Branding = Affiliate Program Success

The Affiliate Marketing Podcast

In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.
Talking points include:

• Building a community and maintaining open communication with affiliates is key to success.
• Affiliate marketing in the crypto space is evolving, with a focus on micro-influencers and advocacy.
• The future of affiliate marketing in the crypto industry involves integrating blockchain technology and finding new ways to attract partners.

Key segments of this podcast and where you can tune in to go direct:
[02:26] The Importance of branding in the Crypto Space
[15:13] Attracting Crypto Casino Affiliates
[24:08] The Future of Affiliate Marketing in the Crypto Industry
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