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AI-Driven Marketing: Erin Cigich’s Perspectives and Lessons
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Navigating AI and Outcome-Based Marketing with Erin Cigich
In this episode of 'The Human Code,' host Don Finley sits down with Erin Cigich, CEO of PerformCB, to discuss the transformative power of outcome-based marketing and AI. Erin shares her journey from her college days to leading Perform CB's innovative strategies. The conversation covers how AI is revolutionizing customer acquisition, the role of predictive models, and the challenges of AI-generated errors. They also delve into integrating AI while maintaining strong customer relationships, and Erin's insights on creating AI strategies within a company. Join us for a deep dive into the future of marketing and AI.
00:00 Introduction to The Human Code
00:49 Meet Erin, CEO of PerformCB
02:05 Erin's Journey: From College to CEO
03:34 Outcome-Based Marketing Explained
04:37 The Role of AI in Marketing
06:15 Generative AI: Successes and Failures
09:52 AI in Action: Real-World Applications
13:03 Developing an AI Strategy
18:50 Challenges and Learnings in AI Implementation
28:02 The Future of AI and Humanities
29:53 Conclusion and Final Thoughts
Sponsored by FINdustries
Hosted by Don Finley
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