The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Player FM - Internet Radio Done Right

Lisätty two vuotta sitten

Sisällön tarjoaa Brenda Meller. Brenda Meller tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1
Reid Hoffman: LinkedIn Co-Founder on Building and Scaling Massively Valuable Companies Fast | Entrepreneurship | E332 51:40

11 weeks sitten51:40

Toista Myöhemmin

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Tykkää

Tykätty

51:40

Despite having a strong product idea, Reid Hoffman’s first startup collapsed, forcing him to return investors’ capital. This tough experience reshaped his approach to entrepreneurship. By embracing failure, iterating quickly, and adapting relentlessly, he went on to become a leader at PayPal and later, the co-founder of LinkedIn. In this episode, Reid shares the concept of blitzscaling, which prioritizes speed over perfection, smart strategies for taking risks, and insights on achieving rapid market dominance. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:32) Building Impact-Driven Businesses (02:56) Why We Need More Entrepreneurs (04:31) The Vision Behind LinkedIn’s Success (06:43) Lessons from a Failed Startup (09:26) Making Quick, Intense Decisions at PayPal (12:39) Blitzscaling: Prioritizing Speed Over Efficiency (18:10) Maintaining Company Culture While Scaling (21:20) The Power of Early Market Dominance (25:01) The Five Stages of Company Growth (28:54) Strategies for Taking Intelligent Risks (31:44) Why Product Perfection Delays Success (33:25) Pivoting Early to Seize New Opportunities (36:18) Entrepreneurship as a Team Sport Reid Hoffman is an entrepreneur, investor, partner at Greylock, and co-founder of LinkedIn and Inflection AI. He was an executive at PayPal and a founding investor in several companies, including OpenAI. Reid actively supports various non-profits and has received numerous accolades, including an honorary CBE from the Queen of England and the Salute to Greatness Award from the Martin Luther King Jr. Center for his philanthropic efforts. Resources Mentioned: Reid’s Book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies : amzn.to/4jnQkfQ Sponsored By: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

vuosi sitten 37:38

MP3•Jakson koti

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements
Originally aired LIVE on Tuesday, April 9, 2024
Questions Kendra answers during the podcast:

What are the requirements for Yahoo and Google email deliverability? (3:44)
What is the difference between a DMARC and DKIM code? (4:52)
Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)
How often should small business owners and solopreneurs clean their email lists? (9:09)
What is the impact of inactive subscribers on email deliverability? (9:00)
What is a good open rate for emails? (12:55)
How can recipients mark emails as safe senders to avoid the junk folder? (14:54)
What is the best way to get people on an email list? (16:55)
What are the three most important things to consider when writing an email subject line? (19:58)
Are there any tools recommended for testing email subject lines? (20:58)

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Luvut

1. Enhancing Email Deliverability Requirements (00:00:00)

2. Email Deliverability and List Hygiene (00:09:08)

3. Effective Email Marketing Strategies (00:17:33)

4. Email Marketing and Podcast Bootcamp (00:26:52)

5. Transitioning From Corporate to Solopreneur (00:35:56)

159 jaksoa

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneurs #Coaching #Authors #LinkedIn Tips

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

published vuosi sitten

Jaa

MP3•Jakson koti

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements
Originally aired LIVE on Tuesday, April 9, 2024
Questions Kendra answers during the podcast:

What are the requirements for Yahoo and Google email deliverability? (3:44)
What is the difference between a DMARC and DKIM code? (4:52)
Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)
How often should small business owners and solopreneurs clean their email lists? (9:09)
What is the impact of inactive subscribers on email deliverability? (9:00)
What is a good open rate for emails? (12:55)
How can recipients mark emails as safe senders to avoid the junk folder? (14:54)
What is the best way to get people on an email list? (16:55)
What are the three most important things to consider when writing an email subject line? (19:58)
Are there any tools recommended for testing email subject lines? (20:58)

Luvut

1. Enhancing Email Deliverability Requirements (00:00:00)

2. Email Deliverability and List Hygiene (00:09:08)

3. Effective Email Marketing Strategies (00:17:33)

4. Email Marketing and Podcast Bootcamp (00:26:52)

5. Transitioning From Corporate to Solopreneur (00:35:56)

159 jaksoa

#Entrepreneur #Business #Marketing #Brenda Meller #Consulting #Speaker #Business Tips #Marketing Tips #Solopreneurs #Coaching #Authors #LinkedIn Tips

Kaikki jaksot

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
VIP Office Hours Kickoff: Navigating Self-Employment Ep 159 1:08:43

7 päivää sitten1:08:43

1:08:43

In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage with your services. We also introduced a private LinkedIn group for ongoing support and resources. This session will be held monthly on the first Friday to provide continued guidance and networking opportunities. JOIN US for an upcoming session: https://www.mellermarketing.com/FridayVIP 00:00 Welcome and Introduction 00:18 Background and Evolution of VIP Office Hours 00:57 Focus on Self-Employment 01:40 Challenges and Decisions in Self-Employment 03:37 Introduction of All-Star Panelists 05:42 Panelist Introductions and Insights 21:21 Audience Interaction and Q&A 35:29 Interactive Service Sharing 36:29 Highlighting Individual Services 37:30 Understanding Self-Publishing 41:01 Creating a Path for Business 47:35 Intentional vs. Unintentional Self-Employment 50:57 Advice from Self-Employment All Stars 01:01:56 VIP Office Hours Group Introduction 01:06:39 Conclusion and Next Steps ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn Profile Mini-Audit: Julie Kleinhans Ep 158 11:11

13 päivää sitten11:11

11:11

In this LinkedIn profile mini audit, I review Julie Kleinhans ' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability. 00:00 Introduction and Guest Introduction 01:04 Profile Overview and Initial Suggestions 03:02 Detailed Profile Optimization Tips 06:58 Customizing LinkedIn URL 08:49 Final Thoughts and Additional Resources Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE " 15 LinkedIn Profile Tips for Coaches & Consultants" checklist , and watch your emails for details. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn Questions Answered: From Invitations to CRMs Ep 157 25:59

21 päivää sitten25:59

25:59

Answering Your Top LinkedIn Marketing and Profile Optimization Questions In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations. Additionally, I discuss the costs and benefits of LinkedIn Premium and offer practical advice for maximizing connection invitations and engagement on the platform. The questions primarily stem from participants in my recent ' Stop Chasing Clients, Start Attracting Them using LinkedIn ' webinar. Join my VIP email list to be notified about future webinars and events. Enjoy this podcast episode format? Let me know, and I'll add more episodes like this in the future. 00:00 Introduction to the Series 00:31 Overview of Questions 02:31 LinkedIn Invitation Limits 05:57 Revising Social Media Pie 07:49 Understanding LinkedIn Invitations 09:26 Cohort Size Expectations 12:15 Teaching Sales Navigator 15:27 Using Countdown Timers 17:00 Optimizing LinkedIn Profiles 19:24 CRM Training Insights 20:35 LinkedIn Premium Costs 24:19 Conclusion and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Visibility Unlocked: A LinkedIn Profile Mini Audit of Kim Groshek Ep 156 11:18

26 päivää sitten11:18

11:18

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers In this episode, I'm joined by fellow Innovation Women member, Kim Groshek . Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions. If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource. 00:00 Introductions 00:37 Understanding Kim's Business and Clients 01:34 Profile Header Optimization 03:16 Custom Link and Header Image Tips 05:37 About Section Best Practices 07:50 Final Tips and Call to Action 09:19 Conclusion and Invitation to Innovation Women / Speaker Friends Friday ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Using Your Strengths to Find Your Next Dream Job at Any Age with Gehan "G" Haridy-Ardanowski - Ep 155 15:54

5 weeks sitten15:54

15:54

Discover Your Strengths to Find Your Dream Job In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24 00:00 Introduction to the Live-a-thon Event 00:27 Gehan's Presentation and LinkedIn Recommendation 01:49 Introduction to G's Talk 03:47 G's Background and Transition Journey 07:09 Understanding and Embracing Your Strengths 12:48 Q&A and Final Thoughts Connect with Gehan on LinkedIn: https://www.linkedin.com/in/gehanharidy/ ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Hey Brenda: What Tech Do You Use? Ep 154 1:06:56

6 weeks sitten1:06:56

1:06:56

What type of tripod do you use and why? Why should you keep your old cellphone, so you have two cell phones? What type of microphone should you use and why? What type of headset do you use? What type of lighting do you use? What type of webcam do you use? What type of video editing software do you use? What are some pro tips on how to use different types of technology? I answer all these questions and more in this episode. This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business. I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories. This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations. I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack. 00:00 Introduction and Episode Overview 00:36 Starting the Tech Review: Tripods 04:09 Using Multiple Cell Phones 05:39 Microphone Troubleshooting and Recommendations 18:55 Headsets and Speakers 25:27 Lighting Solutions for Your Setup 31:41 Additional Tech Gadgets and Wrap-Up 33:45 Handy Tools for Audiobook Recording 35:18 LED Lighting Setup 36:59 Rocket Book and Home Scale 38:46 Fun Props for Video Recording 39:07 Celebrating Business Wins with a Bell 40:17 Conference Swag and Purple Cow 42:50 Pro Tips for Video and Live Streaming 48:20 Engaging with Your Audience 58:14 Q&A and Final Thoughts Watch it on YouTube: https://www.youtube.com/live/Tgxmx__-0j8?si=eP5XxMawVWlPGSff ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Using Your Strengths to Make the Shift with Dr. Brian Grossman Ep 153 14:34

7 weeks sitten14:34

14:34

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance. He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities. Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth. 00:00 Introduction and Episode Overview 00:58 Meet Dr. Brian Grossman 02:25 The Shift from Employee to Solopreneur 04:37 Overcoming Mental Barriers 06:44 Using Strengths to Succeed 09:07 Brian's Personal Journey and Insights 11:04 Final Thoughts and Call to Action Connect with Brian on LinkedIn: https://www.linkedin.com/in/drbriangrossman/ Check out Brian's resources & programs: https://www.positiveintelligence.com/ ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
What is Your LinkedIn SSI & Why Should You Care Ep 152 10:22

8 weeks sitten10:22

10:22

What is the LinkedIn SSI (Social Selling Index)? Why should I care about my LinkedIn SSI? How is the LinkedIn SSI score calculated? What are the four categories that make up the LinkedIn SSI, and how many points are possible in each? What does "Establish your Professional Brand" mean in the context of LinkedIn SSI? How can I "Find the Right People" on LinkedIn to improve my SSI? What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area? How can I "Build Relationships" on LinkedIn to increase my SSI? How does the LinkedIn SSI relate to sales performance and opportunities? How can I find my LinkedIn SSI score? What is a good LinkedIn SSI score? How can I use my LinkedIn SSI score as a benchmark? Understanding LinkedIn's Social Selling Index (SSI) In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed. The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships. I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion. https://www.mellermarketing.com/mylinkedinssi 00:00 Introduction to LinkedIn SSI 00:35 Understanding the Social Selling Index 01:50 Breaking Down the Four Categories of SSI 01:58 Establish Your Professional Brand 02:34 Find the Right People 03:40 Engage with Insights 04:37 Build Relationships 05:29 Why SSI Matters 06:29 How to Check Your SSI Score 07:11 Personal SSI Insights and Conclusion ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151 38:05

9 weeks sitten38:05

38:05

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, working with a CPA? Who does a good support team consist of? Could you give us some examples of what a startup cost would be compared to what is an operating cost? What are those common mistakes or pitfalls that we need to be avoiding? What do you recommend for someone who hasn't done their mileage yet and needs to before tax time? Do you recommend people try to do their taxes themselves? What's the difference between cash base versus accrual base? In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently. 00:00 Introduction and Episode Context 00:33 Meet Michelle Carley: Bookkeeping Expert 01:43 The Importance of Organized Accounting 07:17 Top Tips for Tax Preparation 10:40 Advice for Solopreneurs and Established Businesses 16:36 Common Bookkeeping Mistakes to Avoid 21:15 Cash Basis vs. Accrual Basis Explained 22:10 QuickBooks: Overkill or Essential? 22:35 Navigating QuickBooks Challenges 24:01 Live Q&A Session Begins 25:23 Mileage Tracking for Self-Employed 27:25 Tax Preparation Tips for Self-Employed 29:22 Profit First: A Money Management System 31:37 Free Resources and Offers 32:32 Connecting on LinkedIn and Final Thoughts Originally aired in July 2024 ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150 14:44

10 weeks sitten14:44

14:44

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout. I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts. 00:00 Introduction and Yearly Reflection 01:04 Podcast Goals and Publishing Frequency 01:30 Expert Positioning and Episode Mix 02:01 Episode Performance and Listener Insights 06:16 Buzzsprout Features and Achievements 08:31 Editing Techniques and Tools 12:53 Monetization and Future Plans 14:13 Conclusion and Listener Engagement ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
Getting Your Point Across with Shep Sheperdigian Ep 149 29:26

11 weeks sitten29:26

29:26

Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:00 Introduction and Welcome 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using Themes and Storytelling 13:21 Overcoming Public Speaking Anxiety 14:57 Using Humor and Self-Deprecation 16:21 Practical Tips for Presentations 20:49 Using Teleprompters Effectively 25:27 Connecting with Shep on LinkedIn 27:37 Conclusion and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn Profile Mini-Audit for Coach / Consultant: Angie Cox Ep 148 14:34

12 weeks sitten14:34

14:34

Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit. ✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery. ✅ Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging. ✅ Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building. ✅ Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles. ✅ Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts. ✅ Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility. ✅ Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me. ✅ By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators. Watch it on YouTube: https://youtu.be/N4-wCftnkI0 Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

1
LinkedIn PREMIUM Pages - new feature alert! Ep 147 5:44

13 weeks sitten5:44

5:44

Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. Watch the video of this episode on YouTube: https://youtu.be/0EEu85RIkvI?si=XEKgP5ntyaU9iiUp 00:00 Introduction to LinkedIn Premium Company Pages 00:14 Navigating to the Admin View 00:25 Checking for Premium Page Access 00:56 Evaluating the ROI of Premium Pages 01:24 Key Features of LinkedIn Premium Pages 02:23 Auto Invites and Growing Followers 03:10 LinkedIn Ads Credit and Considerations 04:19 Conclusion and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

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Side Hustle v. Jump Ship: Insights from Jenny Kay Pollock Ep 146 12:52

14 weeks sitten12:52

12:52

Join me as I welcome Jenny Kay Pollock , who delivered a talk at the SHIFT-LIVE-A-Thon event , "Side Hustle v. Jump Ship." 00:16 Jenny's Background and Side Hustle Journey 01:00 Leveraging AI in Business 02:48 Side Hustle vs. Jumping Ship 03:44 Evaluating Your Current Situation 04:51 Building a Solid Foundation 05:29 Strategies for Side Hustles 06:12 Scaling and Making the Jump 07:55 Financial Planning and Support Systems 09:37 Key Takeaways and Conclusion 10:10 Q&A and Final Thoughts ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

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LinkedIn for Course Creators CHECKLIST Review Ep 145 18:08

15 weeks sitten18:08

18:08

This episode explores the strategies outlined in the "LinkedIn for Course Creators" checklist, offering actionable tips for maximizing your course launch on LinkedIn. https://www.mellermarketing.com/linkedin-for-course-creators 00:00 Introduction to LinkedIn for Course Creators 00:25 Background and Course Overview 01:36 Tip 1: Promote in Your Header and Headline 05:32 Tip 2: Utilize Custom Links 07:10 Tip 3: Add to Your Experience Section 08:40 Tip 4: Announce Your New Role 09:51 Tip 5: Set an Away Message 12:12 Tip 6: Connect with Webinar Registrants 14:32 Tip 7: Encourage Social Sharing 16:54 Conclusion and Final Thoughts If you have downloaded this checklist, send me a LinkedIn DM to let me know if you found it helpful! ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)…

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Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners « » The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129

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1. Enhancing Email Deliverability Requirements (00:00:00)

2. Email Deliverability and List Hygiene (00:09:08)

3. Effective Email Marketing Strategies (00:17:33)

4. Email Marketing and Podcast Bootcamp (00:26:52)

5. Transitioning From Corporate to Solopreneur (00:35:56)

The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129

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1. Enhancing Email Deliverability Requirements (00:00:00)

2. Email Deliverability and List Hygiene (00:09:08)

3. Effective Email Marketing Strategies (00:17:33)

4. Email Marketing and Podcast Bootcamp (00:26:52)

5. Transitioning From Corporate to Solopreneur (00:35:56)

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners « »
The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129