Ethical Marketing: A Guide for Podcasters with Chrysa Sto

Podcasting 101 with Rachael

➡️ Are you looking to grow your business and connect with your audience in a meaningful way?

In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.

I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.

What is Ethical Marketing?

Discover the core principles of ethical marketing:

• Transparency in your campaigns and communications
• Putting your audience's needs first
• Avoiding pushy or manipulative tactics

Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.

Implementing Ethical Marketing in Your Podcast

Chrysa offers practical tips for integrating ethical marketing into your podcast, including:

• Crafting thoughtful ad placements
• Creating authentic, value-driven content
• Using clear, honest language in your promotions
• 
  

Ethical Marketing Challenges and Solutions

We discuss common ethical marketing challenges podcasters face and provide actionable solutions:

• Balancing promotion with valuable content
• Avoiding misleading "live" workshop claims
• Crafting genuine, non-pushy sales messages

Key Takeaways for Ethical Podcast Marketing

• Be transparent: Clearly communicate what your audience can expect
• Prioritise human connection: Focus on building relationships over quick sales
• Use AI responsibly: Ensure AI-generated content aligns with your authentic voice

By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.

Connect with Chrysa:

https://chrysastoiloudi.com/

https://www.linkedin.com/in/chrysasto/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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You can find me on:

LinkedIn | Website

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