Mundo Potter #180 - O Vampiro De Pijama Mundo Potter podcast

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Mundo Potter « »

Mundo Potter #180 - O vampiro de pijama

vuosi sitten 1:09:50

Jaa

Sisällön tarjoaa Mundo Potter. Mundo Potter tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Ep. 180 - Capítulo seis - O vampiro de pijama

MANDE SUA CORUJA PARA: ⁠mundopottercast@gmail.com⁠
Coruja: Nayara Rocha

Redes:⁠ @mpottercast⁠ @ithasant e @rodriguesph
PIX: ⁠mundopottercast@gmail.com⁠

Grupo do Telegram: @mundopotter

Edição: Itamar Santos

Roteiro: Paulo Rodrigues

Apresentado por Itamar Santos e Paulo Rodrigues

215 jaksoa

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

TERRO Ant Killer Bait Stations T300B - Liquid Bait to Eliminate Ants - 12 Count Stations for Effective Indoor Ant Control

Ailun 3 Pack Screen Protector for iPhone 16 Pro [6.3 inch] + 3 Pack Camera Lens Protector with Installation Frame,Case Friendly Tempered Glass Film,[9H Hardness] - HD [6 Pack]

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

Crayola Clicks Retractable Tip Markers (10ct), Easter Basket Essentials, Cone Tip, Washable Art Marker Set for Kids, Long Lasting Coloring Supplies, 3+

MAYBESTA Professional Wireless Lavalier Lapel Microphone for iPhone, iPad - Cordless Omnidirectional Condenser Recording Mic for Interview Video Podcast Vlog YouTube

TurboTax Deluxe 2024 Tax Software, Federal & State Tax Return [PC/MAC Download]

Skelet?[LP]

Ring Battery Doorbell, Head-to-Toe Video, Live View with Two-Way Talk, and Motion Detection & Alerts (2024 release), Venetian Bronze

Kuuntelemisen arvoisia podcasteja

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

Mundo Potter « »
Mundo Potter #180 - O vampiro de pijama