Build Trust and Scale Your Niche Business When Everyone’s Skeptical with Roberto Capodieci

Spark & Ignite Your Marketing

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Do people misunderstand your business or doubt your niche idea? You’re not alone. In this week’s episode of the Spark and Ignite Your Marketing Podcast, we sit down with Roberto Capodieci, the innovative mind behind SimFly, an ethical "play-to-earn" platform for flight simulation enthusiasts.
If you’ve ever felt like your audience doesn’t “get” your business—or if you’re trying to market a niche product in a way that builds trust and loyalty—this episode is for you.
Key Topics:

1. Building Trust in a Skeptical Market
   Roberto discusses how skepticism surrounding blockchain technology and NFTs impacted SimFly’s growth and how they overcame it by refining their messaging and building transparency with their community.
2. The Power of Community-Driven Growth
   The episode highlights how SimFly’s success hinges on an active, passionate community. Roberto shares how engaging users, listening to their feedback, and involving them in the development process have been critical to building loyalty and trust.
3. Turning a Niche Passion into a Sustainable Business
   Roberto shares the journey of transforming flight simulation—considered a niche hobby—into a thriving business model that combines play-to-earn mechanics, real-world skills, and a growing market of enthusiasts who invest significant time and money into their passion.

Follow Roberto Capodieci:
SimFly | Take off and get more
Roberto (RCX) Capodieci | LinkedIn
Roberto RCX Capodieci
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