Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Daily Deals
I Analyzed 200 Product Videos (Found This $100K Mistake)
Manage episode 457112981 series 3035823
Sisällön tarjoaa Jordan P. Anderson. Jordan P. Anderson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
After analyzing over 200 product videos and consistently hitting 4-6% conversion rates, here's the brutal truth: You're probably killing sales in the first 8 seconds of your video.
You have 8 seconds to reel them in
Your potential customers have already decided whether they'll buy your product within the first 8 seconds. Not after your feature list. Not after your UI demo. The first 8 seconds.
And here's what most companies get wrong: They start with their company story, their technical features, or worse – a lengthy explanation of how their product works.
Too many features = too many lost sales
Every feature you show actually decreases the likelihood of a sale. Why? Because each new feature creates doubt:
* "Will I actually use this?"
* "Do I need this?"
* "Is this worth the money?"
Instead of showcasing every feature, focus on your top 3-4 "wow" moments. The ones that make customers say, "I need this now."
The Transformation Framework
Elite product videos follow a simple but powerful structure:
* The Mess – Show their current pain vividly
* The Disruption – Make the status quo feel impossible
* The New Reality – Show who they become, not what they get
Simple UI vs. Actual “True-to-Life” UI?
Here's a counterintuitive truth: Simplified UIs convert better than realistic ones. While designers might cringe, clean, simplified interfaces drive more sales than pixel-perfect reproductions.
Why? Because cognitive load kills conversions. When screens are flying by, simplicity maintains focus on value, not mechanics.
You are not making a help tutorial video
Stop teaching. Start selling.
Instead of: "Click here to analyze your data"
Show: "Get instant insights that drive revenue"
What actually works
* Start with emotion – Hook them in 8 seconds
* Show the mess – Make their current situation painful
* Lead with impact – Best features first
* Simplify everything – UI, explanations, features
* End with transformation – Who they become, not what they get
Tap into your customer’s brain
People buy on emotion and justify with logic. Your video needs to:
* Trigger emotion (usually pain or desire)
* Show transformation
* Provide logical justification
* Remove purchase friction
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
211 jaksoa
JaaManage episode 457112981 series 3035823
Sisällön tarjoaa Jordan P. Anderson. Jordan P. Anderson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
After analyzing over 200 product videos and consistently hitting 4-6% conversion rates, here's the brutal truth: You're probably killing sales in the first 8 seconds of your video.
You have 8 seconds to reel them in
Your potential customers have already decided whether they'll buy your product within the first 8 seconds. Not after your feature list. Not after your UI demo. The first 8 seconds.
And here's what most companies get wrong: They start with their company story, their technical features, or worse – a lengthy explanation of how their product works.
Too many features = too many lost sales
Every feature you show actually decreases the likelihood of a sale. Why? Because each new feature creates doubt:
* "Will I actually use this?"
* "Do I need this?"
* "Is this worth the money?"
Instead of showcasing every feature, focus on your top 3-4 "wow" moments. The ones that make customers say, "I need this now."
The Transformation Framework
Elite product videos follow a simple but powerful structure:
* The Mess – Show their current pain vividly
* The Disruption – Make the status quo feel impossible
* The New Reality – Show who they become, not what they get
Simple UI vs. Actual “True-to-Life” UI?
Here's a counterintuitive truth: Simplified UIs convert better than realistic ones. While designers might cringe, clean, simplified interfaces drive more sales than pixel-perfect reproductions.
Why? Because cognitive load kills conversions. When screens are flying by, simplicity maintains focus on value, not mechanics.
You are not making a help tutorial video
Stop teaching. Start selling.
Instead of: "Click here to analyze your data"
Show: "Get instant insights that drive revenue"
What actually works
* Start with emotion – Hook them in 8 seconds
* Show the mess – Make their current situation painful
* Lead with impact – Best features first
* Simplify everything – UI, explanations, features
* End with transformation – Who they become, not what they get
Tap into your customer’s brain
People buy on emotion and justify with logic. Your video needs to:
* Trigger emotion (usually pain or desire)
* Show transformation
* Provide logical justification
* Remove purchase friction
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com
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Daily Deals
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