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Sisällön tarjoaa Matthew Lee and NBC Universal. Matthew Lee and NBC Universal tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
U.S. TikTok Ban Is Days Away | Bad Bunny, Karla Sofía Gascón, Linus Sebastian | Monday, January 13
Manage episode 461066808 series 3599330
Sisällön tarjoaa Matthew Lee and NBC Universal. Matthew Lee and NBC Universal tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jimmy addresses the latest news, like the Supreme Court most likely upholding its TikTok ban and Biden's last week in office, before speaking with his co-host Bad Bunny and guests Karla Sofía Gascón and Linus Sebastian.
174 jaksoa
Manage episode 461066808 series 3599330
Sisällön tarjoaa Matthew Lee and NBC Universal. Matthew Lee and NBC Universal tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Jimmy addresses the latest news, like the Supreme Court most likely upholding its TikTok ban and Biden's last week in office, before speaking with his co-host Bad Bunny and guests Karla Sofía Gascón and Linus Sebastian.
174 jaksoa
Kaikki jaksot
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1 Senate Confirms Anti-Vax RFK Jr. as Head of FDA, NIH and CDC | Renée Zellweger, Halsey | Thursday, February 13 40:47
Jimmy addresses the latest news, like a study finding that 56% of Americans plan on celebrating Valentine's Day, before speaking with Renée Zellweger and Halsey.
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1 lon Musk's Son Causes a Ruckus at Oval Office Press Conference | Tina Fey and Amy Poehler, Leo Woodall | Wednesday, February 12 36:24
Jimmy addresses the latest news, like Trump banning paper straws, before speaking with Tina Fey, Amy Poehler and Leo Woodall.
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1 Elon Musk's Bid to Buy OpenAI Shot Down | Jalen Hurts and Saquon Barkley, Jaylen Brown, Anna Cathcart, Leslie Liao | Tuesday, February 11 37:15
Jimmy addresses the latest news, like the Super Bowl LIX ratings soaring, before speaking with Super Bowl LIX champions Jalen Hurts and Saquon Barkley, Jaylen Brown, and Anna Cathcart and welcoming comedian Leslie Liao for stand-up.
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1 David Letterman Crashes Jimmy's Monologue | Jim Gaffigan, Betty Gilpin, Mary Ellen Matthews | Monday, February 10 38:06
Jimmy addresses the latest news, like the Philadelphia Eagles dominating Super Bowl LIX, before speaking with Jim Gaffigan, Betty Gilpin and Mary Ellen Matthews.
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1 Chiefs and Eagles Face Off in Super Bowl LIX | Kieran Culkin, Kenan Thompson and Marcello Hernández | Thursday, February 6 30:47
Jimmy addresses the latest news, like the Kansas City Chiefs facing off against the Philadelphia Eagles in Super Bowl LIX, before speaking with Kieran Culkin, Kenan Thompson and Marcello Hernández.
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1 Roger Goodell Slams Kansas City Chiefs-Officiating Conspiracy Theory | Christina Ricci, Ke Huy Quan, The Cast of Cobra Kai | Wednesday, February 5 41:19
Jimmy addresses the latest news, like NFL Commissioner Roger Goodell calling out the ridiculous conspiracy theories about refs favoring the Kansas City Chiefs, before speaking with Christina Ricci and Ke Huy Quan and playing Search Party with the cast of Cobra Kai.
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1 Trump Pauses Tariffs After Triggering Trade War | Bill Gates, Lauren Graham | Tuesday, February 4 30:21
Jimmy addresses the latest news, like Trump pausing tariffs on Canada and Mexico, before speaking with Bill Gates and Lauren Graham.
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1 Trump Tariffs Trigger Trade War | Adrien Brody, Idina Menzel, Aaron Weber | Monday, February 3 38:52
Jimmy addresses the latest news, like Trump announcing new tariffs on Canada and Mexico, before speaking with Adrien Brody and Idina Menzel and welcoming comedian Aaron Weber for stand-up
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1 Elon Musk Stays Close to Trump While Sleeping | Pete Davidson, Sadie Sink, Olivia Tiedemann | Thursday, January 30 30:37
Jimmy addresses the latest news, like bets being placed on a Travis Kelce and Taylor Swift Super Bowl proposal, before speaking with Pete Davidson, Sadie Sink and Olivia Tiedemann.
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1 Trump Walks Back on Federal Freeze | Reese Witherspoon, Rob Gronkowski | Wednesday, January 29 35:22
Jimmy addresses the latest news, like Robert F. Kennedy Jr. being questioned in his first confirmation hearing, before speaking with Reese Witherspoon and Rob Gronkowski.
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1 Trump’s Gulf of America Change Backed by Google | Amy Schumer, Joe Keery | Tuesday, January 28 26:27
Jimmy addresses the latest news, like Elon Musk essentially turning X into Venmo, before speaking with Amy Schumer and Joe Keery.
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1 Chiefs and Eagles Head to Super Bowl | Shailene Woodley, Martha Stewart, Ryan Day | Monday, January 27 33:17
Jimmy addresses the latest news, like China’s AI program causing U.S. stocks to plummet, before speaking with Shailene Woodley, Martha Stewart and Ryan Day.
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1 Trump Claims He Has Caused a "Revolution of Common Sense" | Denis Leary, Andie MacDowell | Thursday, January 23 32:23
Jimmy addresses the latest news, like some Instagram users that are suddenly following Trump's and Vance's accounts without realizing it, before speaking with Denis Leary and Andie MacDowell.
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1 Trump Threatens Russia Over Ukraine War | Lucy Liu, Questlove, Debra DiGiovanni | Wednesday, January 22 42:39
Jimmy addresses the latest news, like Trump and Melania celebrating their 20th anniversary, before speaking with Lucy Liu and Questlove and welcoming comedian Debra DiGiovanni for stand-up.
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1 Trump Pardons Almost All of the Violent Jan. 6 Rioters | Sarah Silverman, Bobby Cannavale, Lola Young | Tuesday, January 21 32:25
Jimmy addresses the latest news, like Trump bringing the Diet Coke button back to the Oval Office, before speaking with Sarah Silverman, Bobby Cannavale and Lola Young.
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