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Sisällön tarjoaa Pearson Education. Pearson Education tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Marketing Dynamics

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Manage episode 157294965 series 1217282
Sisällön tarjoaa Pearson Education. Pearson Education tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
  continue reading

25 jaksoa

Artwork
iconJaa
 
Manage episode 157294965 series 1217282
Sisällön tarjoaa Pearson Education. Pearson Education tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This is a Podcast based on the marketing concept/orientation. Its starting point is the Levitt view that in order to understand and meet the needs and wants of customers organisations need to understand the industry they are situated in. His famous example is the American railways who through of themselves as in the railway industry rather than the transport industry and as a result lost sight of their customers and indeed lost them to competitors. The Podcast brings this up to date with Steam (heritage) Railways as an example. They are mainly run by enthusiasts but they who actually only make up 5% of their business. They have recognised that they are in the leisure industry and not running as a steam railway therefore they attract a wide range of customers. In this Podcast the General Manager of one such railway, The East Lancashire Railway explains how the product offerings recognise and meet the needs and wants of a wide range of customers.
  continue reading

25 jaksoa

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