Resistance is Futile - How technology is changing communications. with Addie Connor

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About Deirdre Latour Deirdre Latour is a communications strategist and reputation expert that counsels a broad range of clients including CEOs, PR agencies and in-house corporate communications teams. Until March 2018, she was the Senior Advisor and Chief Communications Officer for GE and served on the company’s management team. In that role, she was responsible for the company’s global communications function, including financial communications, public relations, Ecomagination (sustainability), public affairs, talent development and helping to shape the company’s strategy and culture. In the last few years, she played a major role in influencing stakeholder perception as the company managed a variety of transformative developments including a CEO succession. Among other accomplishments, she helped to drive the evolution of GE’s image from a legacy industrial manufacturing and financial services conglomerate to a focused digital company through media, thought leadership, events and executive positioning. Deirdre lives in New York City with her husband, three sons and a pug named Mops.