The Big Pixel - Episode 18 - Everybody's Doing It! The Big Pixel

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

3 päivää sitten27:29

Toista Myöhemmin

Listat

Tykkää

Tykätty

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Big Pixel - Gaming and Technology «
The Big Pixel - Episode 18 - Everybody's Doing It!

8 vuotta sitten 43:50

Jaa

MP3•Jakson koti

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Long rumoured to have been abandoned, distant whispers grew en-masse, the anticipation was palpable - tech talk is back on the pod! This week, Ben and George rattle through a whole bunch of topics within a record-breaking 45 minutes. The new iPhone 8 rumours come to the tech table, along with discussion on what's next for Microsoft's Surface Book. As ever, we're talking games - LA Noire coming to the consoles, including Switch, along with VR standalone content; and Dragon Age 4, rumoured to be in production with BioWare. George is playing Everybody's Golf, and Ben talks Guild Wars II. Lastly, we run through a few miscellaneous topics including Rick and Morty, Game of Thrones, Hatoful Boyfriend, Uncharted: Lost Legacy, Bleed and the Eurogamer Expo. If you enjoy the episode, leave us a review. It takes just a few seconds and we'll make sure to read it!

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The Big Pixel - Gaming and Technology