Do you hear the words SEO and think "NOPE - that doesn't apply to me!" or "That sounds like it's way to complicated to worry about." Think again! Krystal Eicher visits with Michele Schwartz regarding SEO - search engine optimization - and why it is so important to the success of your business and building your client base. Basically, if you have a …

On this week's episode Krystal Eicher has a conversation with Dana Zificsak. They talk about the 3 steps it an agent needs to focus on to take their client from Quote to Close. In her 8 years as a travel agent, Dana has booked thousands of vacations for clients and developed and delivered training programs for travel professionals. A teacher at hea…

Welcome to Season 3 of Travel Biz CEO. Starting this season off with Wendy Guth's talk on how to cultivate and develop Grit and employing that in managing your business. As a travel advisor, you have to be tough. It's important to develop grit in your personality so that when things get tough, you can handle them with ease. In this episode Wendy sh…

On this weeks episode Krystal, Wendy and Ashley conduct a round table conversation focused on discussing and presenting the various aspects of your business and your business plan with those people in your life who make an investment in your company; whether that be yourself, family members or outside investors. You can learn more about KTA and thi…

In this episode Krystal Eicher encourages agents to really assess and understand who their clients are and how doing that will help you serve them better. For more on this episode visit https://blog.kinshiptravelacademy.com/who-is-your-person/Kirjoittanut Kinship Travel Academy

In this episode Krytsal Eicher and Wendy Livingston-Guth discuss a purpose driven life and how that can help you with purpose driven profits in your travel business. For more on this episode and to learn more about Kinship Travel Academy visit https://blog.kinshiptravelacademy.com/travel-biz-ceo-purpose-driven-profits/…

In this episode Krystal Eicher talks through the thought process agents should consider before they decide to place a Facebook Ad. For more information on this episode and more visit https://blog.kinshiptravelacademy.com Meet your podcast hosts: Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What …

Join us today as Krystal talks about what Travel Advisors can learn and incorporate into your business from the beloved Fred Rogers. This Podcast was inspired by the podcast, Finding Fred, released last year. For more about this podcast including show notes and transcript visit: https://blog.kinshiptravelacademy.com…

In 2019 Ashley Metesh-McCoy submitted her application for ASTA (American Society of Travel Entrepreneurs) Entrepreneur of the Year. The application was submitted on behalf of the program that she developed for her new independent contractors at her host agency Kinship Vacations. We hope you enjoy this episode. For more on Ashley visit https://blog.…

This week is Part 2 of our 3 part series on bringing on IC’s into your travel business. Last week we were joined by Denise Lorentzen of Dreams Consulting, where we dug into the the path that led Denise to bringing on IC’s. We got into who this is a good business model for, who it isn’t for and what makes people like Denise thrive in this role. Same…

Bringing on independent contractors, or IC's into your travel business and adopting the Queen Bee model is not for the faint of heart. Many see it as an easy way to make money in the travel industry. Those that take this on will tell you, that nothing could be further from the truth. In this 3 part series, we speak to three very different travel bu…

Do you understand your business finances? This week on the Travel Biz CEO Podcast we are excited to welcome Stephanie Cannon. Stephanie is a former CPA turned successful travel advisor and a member of Kinship CEO Membership. When it comes to numbers and data, too many travel advisors stick their head in the sand and outright ignore their numbers. S…

This week we are excited to welcome special guest Glenda Beagle. You may remember Glenda from her guest appearance in our Virtual Travel Career Summit last fall. Today she's back for the Travel Biz CEO podcast and we could not be more thrilled. Early in her career Glenda learned how to leverage her competitive nature to hit her sales goals. Now she…

The magic bean. The one thing that you need to do to have instant success in your travel business. Yep, we are going there. What is the silver bullet, the one thing that will make ALL the difference and give you overnight success? It's the tactics that are constantly sold. If you JUST did this ONE thing, you will be successful. Well, we hate to bre…

What does it take to have a successful travel business? If you are small, are you still successful? This week we are tackling these questions. As a continuation from our Season 1 Episode: What Defines Success, we wanted to tackle the idea that you can still be considered successful if you don't make six figures in this business.…

We are back! Welcome back to Season 2 of the Travel Biz CEO Podcast. We are so excited to kick off our second season of Travel Biz CEO with a topic that is near and dear to all of us: group travel planning. The Group business model has a lot of appeal for travel advisors. For many it can mean fewer trips to plan, and larger commission checks. It al…

Hey there! In this BONUS episode, Krystal popped in on the podcast to share with you some of the things we learned in launching our Travel Biz CEO Podcast. First of all, launching anything is tough. You are smack dab in an FFT. You have no idea what you are doing. And the feelings of overwhelm are real. Here are our tips. For more on this check out…

Is now a good time to become a travel agent? It’s a question we get asked by prospective agents all of the time - is now really a good time to join the travel industry? The answer? It depends. This week we dive into our thoughts on whether or now - or anytime really - is a good time to join the travel industry and become a travel advisor. You can r…

This week’s episode of Travel Biz CEO is a special spotlight on standout KTA CEO Member and all around badass travel advisor Courtnie Nichols, CEO of Travel Bash. When Courtnie joined KTA we were immediately blown away by her brilliance. She truly embraced the role of CEO from day one and moved quickly to outsource the mechanics of her business so …

It’s hard as an Entrepreneur to encourage the “What if?” Game. Because so much of how we learn and how we grow is by making mistakes. AND There are still things we wish we had done differently when we started. In this weeks episode we dive into those things. From taking more time to reflect on course purchases, to moving into action faster, to foll…

This week Travel Biz CEO was thrilled to welcome Glinnesa Gaillard to the podcast. Glinnesa brings her wisdom as a Travel Business Owner and a licensed attorney, where she combines her passions for both and teaches other travel entrepreneurs how to set themselves up as business owners so they can enjoy long term success. In this episode we cover: W…

To espouse your politics as a business owner, or not. That is the question. With all of the events in 2020 from the murders of George Floyd, Breonna Taylor, Rayshard Brooks, and so much more that led to the marches and riots in the summer of 2020 with Black Lives Matter, many businesses started to speak up and join the anti-racist movement (finally…

Have you considered dipping your toes into the water and run Facebook Ads? Not sure where to start? In this week's episode, Krystal talks to Tammy Periera, or Tammy P as she is more affectionately known in the online space. We are talking Facebook Groups as an effective strategy, where do you get started, what basics should we have set up to get st…

How do you define success? Oftentimes when we hear “success” stories in the travel industry it is referencing a qualitative number - high sales, high number of IC’s, etc. We argue that the only person that can really define what success is for you, is you! It is easy to compare your numbers to someone else and feel unsuccessful. In this episode we …

A Wartime CEO - what the heck are you talking about? When Krystal first pitched this idea, Wendy was a little skeptical. What the heck was she even talking about? Krystal argues that, currently, travel advisors are operating in wartime conditions. The COVID-19 pandemic requires that we approach our businesses differently than we did in normal/peace…

Are you a travel influencer? When you hear the word “influencer” what is your immediate reaction? Over the years it’s gotten a bad reputation. Our take? Let go of the negative connotations and imagery that comes with “influencer” and embrace the model of the influencer in your marketing strategy. An influencer is someone who influences others and t…

When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!” Well what the heck does that even mean? In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specializati…

Are you the hero of your travel business? Oftentimes we hear that you should make the client the hero of your business. We would argue that you need both. Learning to tell your story in such a way that shows off your special sauce and how you can be the hero to your client is a powerful tool. Too often we see travel advisors operate as “secret trav…

Today we are taking you behind the scenes to get to know Ashley, Wendy and Krystal - your hosts of the Travel Biz CEO Podcast. Ashley, Wendy and Krystal came together after hosting Virtual Travel Career Summit’s - online education events for travel entrepreneurs and those looking to enter the industry. Their common background as military spouses br…

Hey there Travel Advisors! Welcome to the brand new Travel Biz CEO Podcast! Look we get it, because we are travel advisors too! It’s hard to try to navigate all the things you have to do when you are an entrepreneur. This is a show about juggling all those things, but with a slight twist: It’s about leveraging marketing, business systems, and minds…