Parhaat Alyson Lex And Jennie Wright Podcastit (2024)

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088: Newbie's Guide to Newsletters: Live Coaching with Ngoc Le 1:06:22

7M ago1:06:22

1:06:22

In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and…

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087: How to Generate B2B Leads on Linkedin 6:20

1+ y ago6:20

6:20

Are you struggling to generate B2B leads on LinkedIn? In this episode, I reveal the game-changing "5 C's" framework for effectively generating leads on LinkedIn. Grab your free bonus resources to level up your marketing at https://theauthenticmarketer.com/podcastgift/

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184 - Paying Your Team The RIGHT Way with Tara Newman 31:41

2y ago31:41

31:41

There’s a perfect storm of business owners who don’t know how to run a business, negative mindset around money, coaches teaching how to pay as little as possible, and a lack of transparency about pay… And all this is adding up to business owners struggling to build teams withOUT the financial resources they need to do it well. And when you’re not p…

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183 - Vulnerability in Visibility with Crissy Conner 29:14

2y ago29:14

29:14

We hear it all the time - get visible, get out there, put yourself out there. But what does that really mean? How do you leverage it? How do you make it happen even if it sounds awful and terrible? It doesn’t matter what personality you have - whether you’re neurotypical or neurodivergent, introvert or extrovert, excited or dreading the prospect… v…

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182 - Creating Lucrative Brand Partnerships with Therese Tarlinton 30:35

2y ago30:35

30:35

There is a way to leverage OPA that you might not be thinking about - brand partnerships with people OTHER than fellow entrepreneurs. In this episode, Therese Tarlinton will talk about how to find and secure those partnerships… And she’ll help you understand what you have to offer that you might not even be thinking about.…

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181 - Making Money from Your Podcast with Billy Thorpe 28:49

2y ago28:49

28:49

If you have a podcast - or you’re thinking about it - and you’re NOT making money… then it’s time to change that. There are at least EIGHT ways to generate revenue from your podcast (and yes, they’re all listed in this episode) but the biggie? Sponsorships. Podcast Growth and Livestream Specialist Billy Thorpe is with us to talk about exactly what …

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180 - The 5, 4, 3 Method to Brand Clarity with Sean Atkinson 27:17

2y ago27:17

27:17

Is your brand story all about YOU? If it is… you’re doing it wrong. Your customer needs to be not only included, but FOCAL in your brand story if you want to connect with them on a real human-t0-human level. And that takes a bit of intention and work. And luckily… there’s a method for that. Sean will walk you through the exact process you can take …

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179 - Your Best Brand Building Photo Shoot with Nathalie Amlani 32:22

2y ago32:22

32:22

Think you only need one decent headshot and you’re good to go? Not if you’re building your business online, you’re not! In this episode, we’ll talk about the importance of your photo shoot - including where you can use your new brand imagery, how to figure out WHAT that brand should look like, and the all important thing: how do I prepare for this …

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178 - The Bestseller Book Launch with Vince Warnock 35:56

2y ago35:56

35:56

Have you ever wanted to write a book? Either on you own or with some other entrepreneurs for what they call a “collab chapter book?” Well we have. And to get all the deets on what it takes to become an author and why it’s such a good authority tool in your business we had to have Vince Warnock here with us. In this episode we’re covering the what, …

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177 - The Best Salespeople Are the Best Listeners with Katie Bambrick 29:02

2y ago29:02

29:02

Have you ever tried to sell from your Instagram stories? Did it work for you? Well in today’s episode, Katie Bambrick gives us the step by step on how she is getting 90% of her sales from this ONE method (and how you can too). If you’re trying to up your IG game, this episode is going to help. For full show notes and resources, visit https://system…

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176 - Creating and Filling Your High-Ticket Mastermind with Chris Williams 39:35

2y ago39:35

39:35

Should you have a mastermind for your audience? Potentially. But remember… This is not group coaching. This is not a course with a group attached. This is not a done-for-you service. This is BIGGER and BETTER. It requires less time and effort from you BUT gets huge results for your people. So how do you create and sell your own high-ticket mastermi…

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175 - Ditch The Sales Script & Sell With Authenticity with Nikki Rausch 30:41

2y ago30:41

30:41

Sales calls. Discovery calls. Clarity conversations. It doesn’t matter what you call them - they’re tough! You’re either nervous as all heck because your script feels icky or you have no idea if the person on the other end is even a good fit for you. And let’s not even TALK about how nervous you get when it’s time to transition to the sale. Listen …

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174 - Leverage LinkedIn like a Pro with Dr. Angela Mulrooney 20:53

2y ago20:53

20:53

If you think LinkedIn is just for professionals looking for their next career move, you’ve got it all wrong. LinkedIn is fast becoming a hotspot for marketing and in today’s episode with Angela Mulrooney we’re breaking down the two ways you can leverage this platform to the hilt (without being spammy in the DM’s). If you’re looking to up your Linke…

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173 - 6 Steps to Podcast Guest Spots That Boost Your Business 26:07

2y ago26:07

26:07

You know you should be a guest on other people’s podcasts… but you don’t really know how to make it happen OR how to make it work. In this episode, we’re going to give you our step by step plan that has led to a whole LOT of money generated for our individual businesses (and yes, you’ll get to listen to Alyson tell “the story” AGAIN)... And we’ll a…

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172 - How FREE Makes You Money (the beauty of monetized newsletters) with Monica Snyder 38:23

2y ago38:23

38:23

How the heck are monetized newsletters any different than what we’ve all been doing for ages? And why should it matter! Well in today’s episode you’ll find out that monetized newsletters are vastly different than the run of the mill newsletters you might be sending to your audience and how to leverage them to get more clicks and boost sales. Monica…

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171 - Using Case Studies To Sell with Anfernee Chansamooth 24:57

2y ago24:57

24:57

You’ve heard of the power of testimonials. But what about using client stories to market… even if you don’t have a full testimonial? Case studies are a special kind of story - the kind that gives you credibility, social proof, and an opportunity to show off the results you can get for those you serve. BUT you’ve got to use them the right way if you…

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170 - Your Signature Presentation is Content, too! - with Bri Williams 28:56

2y ago28:56

28:56

If you’re an expert in what you do (and yes, you are)... you have enough content in your repertoire to build your signature presentation! Because yes, your signature presentation is simply content delivered from a stage. Bri Williams will share how she sets the content of your signature presentation up, ensures that it drives to a sale, and deliver…

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169 - Simple Emails That Sell with Keith Monaghan 25:23

2y ago25:23

25:23

Are you struggling to figure out how to ACTUALLY use your email marketing to generate revenue? Maybe you find that you’re spending hours and hours on emails that just don’t convert. Or even worse - perhaps you don’t send any at all. It’s time to simplify your emails and start using simple emails that sell! Keith Monaghan will help us understand the…

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168 - Who Cares About Keywords?! SEO You Can Actually USE with Lorraine Ball 24:25

2y ago24:25

24:25

It feels like every business owner in the world is concerned with SEO. Making sure their stuff is SEO friendly. Obsessing over keywords. But Lorraine Ball is going to show us a BETTER way - a way to leverage the power of SEO while still entering the conversation your customers are having… using their language… connecting with them on a level that t…

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167 - Content Hot Takes: What We REALLY Think About Your Content Marketing Strategy 30:37

2y ago30:37

30:37

There are approximately a billion resources on how to build a content marketing strategy. And to be fair… some of them are great! But as you’ll discover when you listen to this episode… we are not a fan of EVERYTHING that’s put out there in regard to content… especially when it comes to the shiny, new strategies that steal your focus and don’t give…

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166 - Your Step-by-Step Guide to Landing In-Person Speaking Gigs with Aurora Gregory 35:11

2y ago35:11

35:11

There is nothing like an audience that is SUPER excited to hear you - that shows up and pays attention and is engaged. There’s nothing like the relationship you can build when you speak to people in-person… Which is why on-stage speaking gigs are so exciting to business owners (you get it, right?)... but landing those opportunities is overwhelming,…

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165 - Money Myths (and the truth behind them) with Robin Waite 31:20

2y ago31:20

31:20

Running a business is NOT for the weak - especially the money part. We bring our personal money beliefs into our businesses - and that affects our business AND our personal lives. But your business NEEDS you to be solid if you want it to succeed. Which means working on your money mindset is essential to your business’s success. So let’s bust some o…

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164 - Real Talk About Numbers, Scale, and What It’s REALLY Like To Grow a Business with Tara Newman 34:33

2y ago34:33

34:33

We hear all the time “look at your numbers!”... but WHAT numbers matter the most? (We’ll tell you in this episode.) But more than that… we’re also going to look at what it REALLY takes to truly scale your business. To create something that gives you the freedom you want. And why you may not be getting the information you need already… (Hint: you’re…

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163 - Keep More Money with the RIGHT Kind of Leverage with Hadriana Leo 36:47

2y ago36:47

36:47

When you start your business, you may have done so withOUT a significant financial foundation to help you grow and succeed. But if you want to treat your business like a business… to grow and leverage opportunities… you’ve got to make your money work for you in the right way. Hadriana Leo, the Money Navigator, talks today about getting your money t…

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162 - Measuring The Success of Your Campaigns (and the metrics you need to know) 12:01

2+ y ago12:01

12:01

Whether you’re running traffic from ads, focused on organic social media, OR using list build methods like summits… there’s a cost to every campaign you run. And when you’re looking at your bottom line numbers, tracking and understanding that cost is essential. In this quick episode we’ll talk about what those metrics are, how you can track them, a…

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161 - The Biggest Needle Mover for a Successful Challenge with Stirling Gardner 34:06

2+ y ago34:06

34:06

You’ve got an offer you want some eyeballs on - and you know your best sales come when your people are highly engaged with you. Enter: The Challenge. The bootcamp. The live launch event. The whatever-you-want-to-call-it. But how do you figure out what to teach? How do you know the best way to keep people engaged? How do you make it an EASY yes for …

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160 - Tame Your To-Do List with Louise Miller 23:19

2+ y ago23:19

23:19

Hey there. Alyson here. And if you’re anything like me… you’ve got bits and scraps of paper ALL over the place with ideas, notes, things to think about, research, wants, shopping reminders, and actual work-stuff that needs to be done to, you know… make profit. But if you’re like me, you ALSO know that’s not exactly sustainable, is it? And no matter…

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159 - The Balance of Leverage and Going from 6- to 7-Figures with Fabienne Fredrickson 34:35

2+ y ago34:35

34:35

Do you want to grow your business and your income… but you’re already burning the candle at ends you didn’t even know existed? And because of this you feel that you can’t possibly make more or grow to where you want to go… because you simply don’t have the time, energy or bandwidth to do anymore. Enter the discovery of balance in your business and …

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086: Lessons from becoming a Virtual Assistant ft. Janine Cabato 14:08

2+ y ago14:08

14:08

You've probably heard of virtual assistants, but what's it actually like to work as one? Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato. Janine shares her journey of leaving her job in hospitality a…

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158 - How to Give Great Interview (On Summits, Podcasts, and More) 17:44

2+ y ago17:44

17:44

Do you know how to give “great interview”? In this episode, find the sweet spot with your online speaking with our helpful tips, insights from running a successful podcast and between the two of us having appeared on hundreds of speaking opportunities. Also hear us spill a bit of tea about what it's really like to get heard with online speaking. Fo…

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085: How to create some fast-cash wins with your business with Jennie Wright & Alyson Lex 51:31

2+ y ago51:31

51:31

Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in th…

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157 - Short Form Content Creation Made Easy with KM Robinson 26:24

2+ y ago26:24

26:24

Do you struggle to BOTH create content and run your business? Maybe you feel like content creation and running your business can’t happen at the same time - so you pick or choose which one you’re going to focus on. Which means you’re not tapping into the marketing engine you could…. Or you’re struggling to find time to both generate leads AND serve…

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084 - Content strategy for a healthcare consulting business ft. Elle Kersey (Live Coaching) 34:10

2+ y ago34:10

34:10

In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?". Resources: 5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party Wri…

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156 - Getting Your Freedom Back In Your Business with Pete Mohr 24:13

2+ y ago24:13

24:13

Look, we all get into business to afford ourselves a certain level of freedom. And all too often… business owners find themselves stuck in a business that’s not serving them. It’s eating up all their time, not making them the money they want, and generally giving them a tough time all around. But here’s the thing… If you aren’t experiencing your be…

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083 - What's the value of blogging & why invest in outsourcing content creation? 31:47

2+ y ago31:47

31:47

What's the value of blogging and why would a business want to invest in having content created for their blog? This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to…

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082 - 3 Ways to Get More Leads as a Property Buyers Agent (Live Coaching Call) 1:02:48

2+ y ago1:02:48

1:02:48

You're a property buyers agent, and you want more leads. But where do you start? It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results. In this podcast, we'll share three tips for generating more leads as a property buyers…

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155 - Your Lead Generation To Do List 22:49

2+ y ago22:49

22:49

So… you want to generate some leads. Awesome! If you’re not sure how to go about it or maybe you’re looking for a new tactic you haven’t tried before… THIS is the episode you want to listen to. We’re rounding up some of the best ideas we’ve heard, found, done or seen and bringing them to you in a brain-dump style. Get your pen & paper handy to jot …

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154 - Launch Like a Leader with Strategies for YOUR Biz with Lara la Sala 31:51

2+ y ago31:51

31:51

If you google how to launch your product, program or service… you’ll get a million different ideas from a million different people. BUT not every strategy is right for your business AND not every launch plan will succeed. How do you know the difference? Listen to us talk with Launch & Process Strategist Lara la Sala about how to pick the right thin…

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081 - Failure is the key to success 13:51

2+ y ago13:51

13:51

Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings. Resources: Dr. John Demartini's Value Determination Process - it's a free 13-Step Quiz to un…

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080: Crafting a compelling landing page for your offer (B2B Podcast Party) 1:05:45

2+ y ago1:05:45

1:05:45

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page? In this episode, we'll show you how. This episode was recorded live as part of our monthly B2B Podcast Party. Topics discussed: [00:00] B2B Podcast Party welcome [05:54] 5 Essential Elements of a High-Converting Landing Page [21:45] High-conve…

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153 - Using Stories in Your Marketing with Dennis Consorte 20:54

2+ y ago20:54

20:54

We all love a good story - but exactly how do we incorporate that into our marketing? What kind of story formats can we follow? How can we know what will resonate with our audience? Dennis Consorte is a Content Strategist who has used storytelling throughout his varied career - and he’s going to break down how it works to grow your business. For fu…

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152 - The Best Kept Secret to Social Sales Success with Katie Brinkley 29:09

2+ y ago29:09

29:09

Social media is a part of your overarching marketing strategy… right? (I mean, RIGHT?!) If it’s not… you’re probably missing out on a lot of incredible opportunity… and even if it IS, you might not be using it the right way. Katie Brinkley will be breaking down exactly what to do to make social media work FOR you… for sales, networking, and visibil…

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079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing 1:01:13

2+ y ago1:01:13

1:01:13

Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest…

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151 - Your Launch Post-Mortem with Jason Wiehler 30:23

2+ y ago30:23

30:23

Do you know how to review campaigns, initiatives or launches that you’ve recently completed? Do you know what questions to ask yourself about how to improve your results, understand what works vs. what doesn’t, and what to try to improve next time? Our guest this episode, Jason Wiehler, will have an open conversation with us about the types of thin…

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150 - Creating a Virtual Show That Builds Attention & Generates Revenue with Sheryl Plouffe 29:08

2+ y ago29:08

29:08

You already know how important video is to your business… but how can you use that AND the power of regular productions to grow your reach, authority, and revenue? Sheryl Plouffe will bring her knowledge of television production to help you use video the RIGHT way in your business. From how to develop the content to how to prepare to show up regula…

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078: How to segment your email audience for more engagement and sales with ConvertKit 24:36

2+ y ago24:36

24:36

Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email d…

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077: Creating High-Converting Lead Magnets for B2B (Podcast Party) 58:46

2+ y ago58:46

58:46

Want tips to create a high-converting lead magnet to attract B2B customers? Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Topics discussed:…

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149 - Your Post-Summit Sales Plan 29:48

2+ y ago29:48

29:48

If You Build It… They Will Come. Also known as the biggest lie about your online business that you’ve ever been told… and this holds DOUBLY true for your virtual summit. Building your summit withOUT considering your post-summit sales plan is a recipe for disappointment. In this conversation, we’ll break down things like: • What you can sell post-su…

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148 - Your Summit Host Engagement Plan - Our Best Tips to Keep Attendee Attention 21:40

2+ y ago21:40

21:40

Your job is NOT done when your summit goes live! During your summit week, your BIG job is to engage your audience, make them feel seen, and encourage them to grow into a community that trust and loves what you’ve got. We’ll talk about some engagement techniques we’ve seen, ones we want to try, and ones to stay away from… so you can make your event …

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076: How to build and sell online courses ft. Tom Libelt of The Smart Brand Marketing Show 1:07:49

2+ y ago1:07:49

1:07:49

Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course pro…

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