Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
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Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bo…
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The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer ca…
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On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his c…
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This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to t…
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This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actu…
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This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing le…
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This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin. On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direc…
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Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predi…
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This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris H…
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Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here's some of the secrets he drops for anyone interested in financial copy: How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity that exist…
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On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for…
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Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelate…
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Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage…
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This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here's a small sample of the gold nuggets he drops: - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time - The #1 thing y…
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Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minu…
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This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a product…
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This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollerc…
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This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, in…
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The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legenda…
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This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him million…
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Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that convert…
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This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional …
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In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the…
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Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated…
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On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, b…
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This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Da…
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In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You'll discover: - The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding - How Omar increased the conversions of an offe…
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This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt use…
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This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who's doing things a lot differently (and more profitably) than most copywriters: How Joey works in 'partnerships' with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more money Doing profitable deals with clie…
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Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover: The story of growing her division at Philips Publishing to $30M in revenue in…
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Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner.
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On this week's Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you're a copywriter looking to land better, higher paid gigs: How Angie landed big fish copy clients like Jeff Walker and Kevin Rogers Her secrets of building relationships with big-name gurus and get them to give YOU money instead of the other way…
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This week on Geniuses Of Copywriting, we got an amazing copywriter & funnel optimization expert on the show - Justin Goff. On today's episode: - How Justin went from zero to $23M in 2 years, doing 700+ sales a day, before cashing out big time - Why online marketing is a LOT more complicated than just writing a VSL and running traffic to it, especia…
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This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can.
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Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't. You'll discover: - Jeff's CLEAR Social Media copywriting formula - How to get someone to pay you $1,000 a month purely from FB posts - The secrets of getting REAL engagement - not ju…
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Today on the Geniuses Of Copywriting podcast: Discover the copywriting secrets of Agora top gun Jimmy Parent: The emotional hot buttons that trigger purchases How to go beyond the old 'features-to-benefits pitch & discover why people REALLY buy How to sell to IDENTITIES and make your pitch 10x more powerful Full transcript & resources at https://Ge…
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On this episode of the Geniuses Of Copywriting podcast - one of the best copywriters around Stefan Georgi joins us for a very special episode. If you haven't heard of him - go look at the top health offer VSLs on ClickBank - most of them are his amazing work. On today's show: - Stefan pulls back the curtain on his ENTIRE sales letter formula - How …
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Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub reveals how he launched an online agency with direct mail, building relationships and social media copywriting. Full transcript & resources at https://GeniusesOfCopywriting.com/chris-laub
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On today's episode of the Geniuses Of Copywriting podcast, we talk to Trevor 'ToeCracker' Crook about copywriting seminars, networking for copywriters and how to get clients without pitching from stage. Full transcript & resources at https://GeniusesOfCopywriting.com/trevor-crook
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In today's episode, creator of Super Fast Business - James Schramko, guru to the gurus and one of the world's top marketers, reveals his secrets to building an amazing business. Full transcript & resources at https://www.GeniusesOfCopywriting.com...
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This week on the Geniuses Of Copywriting, we have one of the most pre-eminent copywriters of all time, one of the best living copywriters and a really nice guy - David L Deutsch. Listen to get his secrets of truly connecting with your audience, so you can bypass the phony hype and get a lot more sales. Full transcript and resources here: https://Ge…
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On Geniuses Of Copywriting today - Aussie copywriter Pauline Longdon tells her story of trial and triumph, of blowing up bad guys in the military, and the sternest test of all: Being a Copy Cub of Parris Lampropoulos. Transcription and resources here: https://GeniusesOfCopywriting.com/pauline-longdon…
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In this episode of Geniuses Of Copywriting, world class copywriter Adil Amarsi discusses how he creates powerful, persuasive copy and how to become an in-demand, highly paid copywriter yourself. Full episode, transcript and resources at https://GeniusesOfCopywriting.com/adil-amarsi
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Welcome to another Geniuses Of Copywriting podcast - this week with the slightly eccentric, and totally world class copywriter Alan Forrest Smith.In this episode, we discuss how he does old school direct mail and the successful campaigns he's still creating after so many years at the top.Full transcript and resources at https://GeniusesOfCopywritin…
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Carlos Redlich - Episode 2
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Gun for hire copywriting genius Carlos Redlich is back for another session of super copywriting secrets that will make you money.
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New episode of Geniuses of Copywriting podcast: Ecom specialist Pete Devkota reveals how he creates BIG paydays for his clients with simple, effective emails.Full transcript and resources here: https://GeniusesOfCopywriting.com/Pete-Devkota
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Mitch Miller of Opposed Media is one of the most polarizing, sought-after and successful copywriters in the industry. Check this episode out to hear the counter-intuitive way he does it and why choosing a niche is a bad idea.
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This episode of Geniuses of Copywriting features special guest and world class copywriter Lukas Resheske. Discover the secrets of his copywriting success in this episode as he reveals his methods.
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Jon Benson, the inventor of the VSL, reveals the future of copywriting with A.I. - and how AI is actually GREAT for human copywriters!
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Zachary Babcock has an amazing story, from serving time, to becoming one of the best marketers around with an amazing podcast of his own. Tune in to this episode to discover his secrets of copywriting success.
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