Parhaat Cassio Politi Podcastit (2024)

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Using ProWritingAid to become a better writer - with Chris Banks 25:04

4M ago25:04

25:04

Meet Chris Banks! - An adventurer at heart, a lover of Italian beverages, and, most importantly, the founder of ProWritingAid, the AI editing assistant for creative writers. In this episode Chris’ personal writing journey What are writing skills? ProWritingAid and how it improves your writing The merger of business writing and creative writing Bene…

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Book Marketing: How to get publicity for your nonfiction book with Halima Khutan 28:51

5M ago28:51

28:51

Book Marketing: How to get publicity for your nonfiction book? Halima Khatun is the award-winning author of romantic comedy novels, including The Secret Diary of an Arranged Marriage. She’s a former broadcast journalist, working for ITV and the BBC and runs her own PR consultancy. Today we're talking about her nonfiction book, Priceless Publicity: …

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Bringing comedy to nonfiction with Dave Cohen 49:35

5M ago49:35

49:35

If you ever worried, your nonfiction book will be too boring, this episode is for you! My guest today has constantly been on the British comedy scene for nearly 40 years. He was also lead singer with the world’s first Jewish heavy metal band Guns’n’Moses. Yep, you guessed it - my guest today is Dave Cohen. Comedian, broadcaster, BBC TV writer, 8 ti…

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Using AI for creative writing with Stephen Marche 30:50

6M ago30:50

30:50

Using AI for creative writing I sat down with Ph.d., Novelist and Columnist Stephen Marche who is the author of, among other works, ‘Raymond and Hannah’, ‘How Shakespeare Changed Everything’, ‘On Writing and Failure’ and ‘The Next Civil War’. He has written features and essays for The New Yorker, The New York Times, The Atlantic, Esquire, The Walru…

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An SEO perspective on publishing nonfiction with Cassio Politi 33:10

6M ago33:10

33:10

An SEO perspective on publishing nonfiction Cassio Politi is one of the pioneers of professional Content Marketing in Brazil. Since the beginning of the 2010s, he has been doing educational work as the head of Tracto Marketing, raising awareness among executives, professionals and communication students about structuring content marketing projects.…

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How to optimise your speaker career with a book - with Katie Mullen 18:17

6M ago18:17

18:17

Katie Mullen is a sales trainer, speaker, podcaster, blogger, and author. She spent almost twenty years in sales across many industries and has researched customers in over 20 states on how they would like to be treated in a sales situation. This research combined with her many years of sales experience, is the foundation of her business and book. …

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Nice girls (and female authors) don’t speak up or stand out - with Dr. Lois Frankel 39:58

7M ago39:58

39:58

If you're a female author or thinking about writing a book, this episode is for you! My guest today is Dr. Lois P. Frankel, Ph.D. in Counseling Psychology. Lois is a bestselling author, keynote speaker, executive coach, and an expert on how to achieve career success. She authored numerous bestselling books, including the New York Times bestseller a…

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How to make 1,000$ or more per sold book - with Chris Benetti 30:10

7M ago30:10

30:10

Chris is the founder of Smart Author Media and an expert in book marketing, focused on advertised-based book funnels. In 2023, Chris helped his clients collectively generate over 20 million dollars in sales - based on 19, 000 books sold. That is a whopping $1,000 in revenue per book sold. In this episode, he shares the strategies he used to do that…

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The remarkable journey of Japan’s best selling author with Ken Honda 36:14

1y ago36:14

36:14

Meet one of the most experienced international nonfiction authors, Ken Honda. In this episode The Japanese Art of Making Peace with Your Money One source of inspiration - hundreds of books published How to develop a manuscript based on feedback How giving away a truckful of books led to a publishing contract Finding the one person who will take you…

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Bestseller vs Invisible on Amazon with Dave Chesson 47:56

1y ago47:56

47:56

How do you make sure your book doesn’t drown into the Amazon sea of “dead” books but hit the bestseller lists and bring in income every day? In this episode How to drill down and let data and market research guide your book topic What does it take to become an Amazon bestseller Eye-tracking study: the 3 key things to have on your book sales page Th…

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The true essence of PR in book marketing with Sabina Hitchen 39:06

1y ago39:06

39:06

If the thought of getting publicity for your book is intimidating - this episode is for you! In this episode Hear from Sabina Hitchin, a seasoned expert, as she shares invaluable insights and tips to navigate the world of media and PR Explore the groundbreaking platform, prosper success, known for revolutionizing PR education and providing valuable…

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Can you make a living as a full-time nonfiction author? 46:07

1y ago46:07

46:07

‌Unravel the transformative journey of Marc Reklau, a flourishing nonfiction writer. From resilience secrets to a consistency matrix, advertising optimization, and data-driven empowerment, discover how these elements can fast-track your dream of making a living as a nonfiction author. Aspiring wordsmiths, your roadmap to authorial success awaits! ‌…

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The value of datacollection in book funnels with Damon Courtney 42:09

1y ago42:09

42:09

Discover how author tools empower writers to connect with readers, seize control of their literary destinies, and transform marketing strategies. In this episode: How Book Funnel empowers authors to take ownership of their work, build connections with readers, and leverage their unique author brands How owning your audience data can transform your …

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Creating Unforgettable Event Experiences 41:54

1y ago41:54

41:54

Creating Unforgettable Event Experiences What are the moments from significant events that you remember years later? How do you create experiences that build loyalty or even fans who will promote your event for you? Join host Malene Bendtsen as she delves into event planning and authorship with Phil Mershon, Director of Experience at Social Media E…

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Memoirs with a bigger purpose with Jillian Abby 32:46

1y ago32:46

32:46

A Journey of Self-Discovery with Jillian Abby Jillian Abby shares her journey of self-discovery, embracing authenticity, breaking societal norms as an LGBTQ+ individual, and her journey to become the author of ‘Perfectly Queer’. In this episode: The power of diverse narratives and how personal stories can drive positive change The transformative pr…

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The fine art of combining AI and empathy in your writing 42:15

1y ago42:15

42:15

The fine art of combining AI and empathy in your writing In this conversation with Ray Edwards, a communication strategist and copywriting genius, sheds light on how to use AI tools and human empathy to improve your writing. Ray also shares his personal journey through facing Parkinson's disease and offers powerful insights into mindset transformat…

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Kicking ass in youth communities: Unleashing potential in young minds with a memoir with Cedric Thorbes 26:44

1+ y ago26:44

26:44

We're sitting down with Cedric Thorbes, a passionate educator and community advocate who reached thousands of young people with his book 'Outspoken: The Memoir'. Cedric shares his remarkable author journey and the marketing strategies he used to advertise his memoir. In this episode: The power of mentoring Finishing your book: The overwhelming emot…

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The year-long book launch with Diana Gladney 39:18

1+ y ago39:18

39:18

“When writing a book, you expose yourself - to yourself”- Diana Gladney We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience. Diana Gladney takes us on a smooth ride through her journey and transition to running her business and writing her book “The one right video”. In …

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The book that was 35 years in the making with Park Howell 28:56

2y ago28:56

28:56

In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies. In this episode: Researching your way to uncomment answers to common problems Hollywood-powered storytelling Testing your message and expert model on real audiences Hybrid publishin…

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The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss 29:38

2+ y ago29:38

29:38

As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences that are simple, practical and inexpensive. I decided to name the incredibly creative strategy he came up with for the lightbulb method…

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What it's really like to work with a traditional publisher with Mark Schaefer 47:25

2+ y ago47:25

47:25

Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author. In this episode: What your traditional publisher won't tell you The one thing you need to work on to have author success How a book will help you get higher fees How writing a book is different fr…

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How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis 56:05

2+ y ago56:05

56:05

This might be the most inspiring example of excellent book marketing, you have ever seen or heard of. Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and teachers on how to build a sustainable speaking career. Here is some of what we cover in this episode: BOOK WRITING The key motivating …

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How to protect yourself against others stealing your nonfiction book with Nuzayra Haque 26:57

2+ y ago26:57

26:57

Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours? In this interview with Nuzayra Haque, a US attorney specialising in legal mat…

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Legal aspects of your online course business with Nuzayra Haque 38:50

2+ y ago38:50

38:50

In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course. Resources & links: https://www.publishing-rebel.com/blog/legal-aspec…

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How anyone can achieve anything they want with Cliff Ravenscraft 1:01:29

3+ y ago1:01:29

1:01:29

Have you ever set goals that you didn't hit? Do you sometimes experience a lack of motivation or do you procrastinate a lot? Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live? Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing th…

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How to create highly profitable audiences on LinkedIn with AJ Wilcox 37:01

3+ y ago37:01

37:01

If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience. AJ Wilco guides you to know exactly when to use LinkedIn Ads and how. Full show notes and links at publishing-rebel.com/podcast Hosted on Acast. See acast.com/privacy for…

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How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith 43:10

4y ago43:10

43:10

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches, and keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this…

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How to repurpose a single video and 10x your impact 30:43

4y ago30:43

30:43

Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities. In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time. Learn the 4 unexpected reasons why you should consider repur…

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How to harness the power of flaws to build engagement with live video with Luria Petrucci 39:41

4y ago39:41

39:41

If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to …

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Is TikTok relevant for business or is it all teens dancing? with Keenya Kelly 34:28

4y ago34:28

34:28

As a branding expert, Keenya Kelly helps business owners at all stages to develop million-dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months! Should you include TikTok in your …

1
5 ways to being smarter about your video 13:29

4y ago13:29

13:29

In this episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY. Hosted on Acast. See acast.com/privacy for more information.Kirjoittanut Malene Bendtsen

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The struggles women (and men) are facing on video with Desiree Martinez 29:25

4y ago29:25

29:25

In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman. In this episode: Finding your natural tribe How free content create need for paid services Women fighting bro…

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The truth about what stops entrepreneurs from success with Andrew & Pete 42:16

4y ago42:16

42:16

If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really ab…

1
How to Marie Kondo your email list 27:40

4+ y ago27:40

27:40

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method to have the strongest email list possible. If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a m…

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How to build a thriving self-driven community with Lou Mongello 39:39

4+ y ago39:39

39:39

In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio. In this episode: How Lou built a passionate community organically Loved by marketers - but gives Lou…

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The secrets to building a profitable membership with Mike Morrison 45:53

4+ y ago45:53

45:53

In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses. Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been f…

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Why most content fail and what to do about it with Jay Baer 49:08

4+ y ago49:08

49:08

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer s…

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How to sell self-published books on Amazon 18:45

4+ y ago18:45

18:45

A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon? Hosted on Acast. See acast.com/privacy for more information.Kirjoittanut Malene Bendtsen

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Why you need to upset someone to make money with Ray Edwards 37:02

4+ y ago37:02

37:02

In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting. In this episode: Why COVID-19 will be a kickstarter for online businesses Victim or Victorious - how to manage panic and fear…

1
How to be more authentic with your communication 19:56

4+ y ago19:56

19:56

In this episode, I point out 3 main reasons you may struggle with communication. Fear of rejection sparks a perceived need to satisfy what we think others want to hear. Also, we learned marketing and selling is about showing our best side and only those, hiding the rest. I walk you through the 6 steps from ‘The Personal Brand Playbook’ that will he…

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The power of being known with Mark Schaefer 36:23

4+ y ago36:23

36:23

In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis. In this episode: How Mark Schaefer became an entrepreneur Redefining relevancy during a major crisis Noncon…

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How to create compelling stories that sell with Park Howell 36:58

4+ y ago36:58

36:58

In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand. Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca C…

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Show overview: Introduction to the rebranded podcast 5:38

4+ y ago5:38

5:38

Publishing Rebel is not your typical podcast. We're not here to bore you with industry jargon and technical details. Instead, we're here to inspire and empower you to use books as a powerful marketing tool to elevate your business and take it to the next level. This episode explains the structure and content of the podcast so you can skip ahead to …

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About Publishing Rebel with Malene Bendtsen 2:30

4+ y ago2:30

2:30

Welcome to "Publishing Rebel," the podcast that breaks the rules and helps you kickstart your career as a successful nonfiction author and entrepreneur. Publishing Rebel shatters the status quo and empowers you to take control of your publishing journey. Learn about book publishing on publishing-rebel.com. Hosted on Acast. See acast.com/privacy for…

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#006 Os casos mais antigos de content marketing [Epic Content Marketing] 5:31

7y ago5:31

5:31

Content marketing é mais antigo do que se imagina. Basta observar os casos bem antigos, como a revista The Furrow, que a John Deere publica desde 1895, Guia Michelin (1900), livro de receitas da Jell'O (1905) ou as telenovelas da P&G que originaram o nome soap opera (1930).http://takeaways.com.br/historia-do-content-marketing/…

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#005 Fazer conteúdo é trabalho, e não uma arte [Artigo] 7:42

7y ago7:42

7:42

Em artigo publicado no site Convince & Convert, Jay Baer afirma que profissionais que produzem conteúdo devem encarar isso como trabalho, e não como arte. O premiado cantor e compositor americano Jason Isbell reforça esse ponto de vista.Link: http://takeaways.com.br/trabalho-ou-arte/Kirjoittanut André Rosa e Cassio Politi