Parhaat Claire Bahn Podcastit (2024)

1
10 Ways You Could Be Sabotaging Your Personal Brand 17:47

9M ago17:47

17:47

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands: Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) thro…

1
Essential Podcast Tips for Host and Guest: How to Get Started 38:48

1y ago38:48

38:48

If you want to create a warm connection with your audience, look no further than these podcasting tips: My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we…

1
How to Leverage your Expertise with Your Personal Brand 27:48

1+ y ago27:48

27:48

Is being an expert all it takes to build a brand? No. And here’s why: There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers. My gue…

1
Tips for Rebranding Within the Same Industry 26:00

1+ y ago26:00

26:00

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility? My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding. Now more than ever, those know, like, and trust factors are c…

1
Growth Strategies from a Top Digital Content Creator 43:44

1+ y ago43:44

43:44

What can we learn from someone with 1 million followers about building a personal brand? After getting into the digital content creator game, you soon learn a few rules that apply to everyone. Effective growth strategies can be applied across a multitude of industries. The foundation of solid content creation is the same: answer your audience’s bur…

1
Personal Branding Strategies for College Applicants 39:13

1+ y ago39:13

39:13

The rules for college applicants have changed. If you know anyone who will be applying to colleges soon, find out ways they can set themselves apart in their pursuit of enrolling in their dream university. Today’s student faces unique challenges when it comes to satisfying the criteria that is important to job recruiters and university enrollment p…

1
How to Build A Personal Brand That Grows With You 26:09

1+ y ago26:09

26:09

Many professionals who are considering a career change feel uneasy about pivoting their careers, especially after building a personal brand around their expertise. However, a career change does not mean you have to give up ground in your personal branding journey. Watch the full episode to learn how you can ensure your personal brand evolves as you…

1
Marketing: How Hard Can It Be? 5:42

1+ y ago5:42

5:42

Marketing is easy in the same way that being a pro athlete is “easy” - it comes more naturally to some, but it always requires work. My team and I have a joke about pushing the marketing “easy button” that spits out organic followers and flawless content. The truth is that even for professionals, marketing is a challenge. If it were as easy as most…

1
Why Great Brands Use Storytelling 13:48

1+ y ago13:48

13:48

The most successful brands lean on storytelling to connect with their audiences because it is a powerful tool. For as long as there has been language, there have been stories. A well-told story does more than capture someone’s attention; it sticks with them. That is precisely what you want from your personal brand, too. Watch this episode to learn …

1
The Importance of Content Marketing & How ChatGPT is Disrupting the Space 31:05

1+ y ago31:05

31:05

ChatGPT has been a major disrupter in many industries. When it comes to adapting to the changing landscape of content marketing, here is what you must know: In some ways, Chat GPT is just another tool; however, it’s a tool unlike any we have seen. Separating Chat GPT sensation from fact seems difficult, but with a few key insights and strategies, y…

1
Upgrade Your Video Content Creation Game 22:44

1+ y ago22:44

22:44

It’s no secret that video content drives engagement and growth. Here is how to leverage it for your personal brand: Not all video content is created equal. If you want to establish a greater degree of authority and visibility, upgrade your video content creation. In this episode, we explore what exactly that means and why your content should look l…

1
Authenticity as a Social Media Strategy: What you should know 26:13

1+ y ago26:13

26:13

Did you know that small “imperfections” can actually inspire a more open connection with your online audience? Every platform has its twist on what an effective social media strategy looks like. However, there is a common thread that runs through all of them: authenticity. In this video, my guest and I discuss what authenticity is, what it isn’t, a…

1
How To Build A Personal Brand With Purpose 27:07

1+ y ago27:07

27:07

What do comparison and looking over your shoulder have in common? They both distract you from building an impressive personal brand. Today we talk about why building a personal brand feels daunting to everyone and how to get started even when you’re scared of rejection or failure. Which takeaway do you think was the most helpful? Share your thought…

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Successful Personal Branding: The Surprisingly Simple Ingredient 22:35

1+ y ago22:35

22:35

Just because building a solid personal brand takes work doesn’t mean it has to be complicated. If you want to build a strong personal brand, it will need to look different than other brands. However, there is still a common thread that can be found running through all successful personal branding efforts. To find out what it is, watch the video. Wh…

1
Why Content Marketing Matters 11:01

1+ y ago11:01

11:01

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why: It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, …

1
Rebrand Yourself Successfully: The Tips I Wish I Knew Earlier 8:44

1+ y ago8:44

8:44

Rebranding yourself might feel terrifying, even when it’s necessary. Here is what I learned from my rebranding journey: There are many questions about rebranding successfully. How do you know when a rebrand is in order? How will your audience respond? How do you announce your rebranding efforts? Like many aspects of life, there is no one cut-and-dr…

1
Earned Media: How to Stand Out Like You Deserve 23:17

1+ y ago23:17

23:17

Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media. Which of these pitching tips will you put into practice fi…

1
Do You Have a Personal Brand Copycat? 14:25

1+ y ago14:25

14:25

Imitation is not always the sincerest form of flattery. If you do something really well, it’s only a matter of time before someone notices and possibly copies some of your ideas. It’s going to happen. However, inspiration is not the same as flat-out copying another’s brand. That is what happened to me. It takes a lot of devotion and legwork to buil…

1
How to Get a NIL Contract with a Great Personal Brand 32:18

1+ y ago32:18

32:18

Why is it that the most talented athletes don’t always get the best branding NIL contracts? At the end of the day, professional sports is a form of entertainment. That means that companies and brands will prefer to partner with athletes who deliver that “wow” factor instead of with athletes who are the most talented. Today we learn what criteria th…

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How to Build Your Personal Brand in 2023 15:20

1+ y ago15:20

15:20

Recessions are a great time to start investing in your personal brand. It might sound counter-productive, but it’s true. Investing in your personal brand is no different from investing in the stock market. Regular attention to your investment is what yields long-term gains. Recessions also allow you to rise above your competition. So here is what y…

1
How Your Personal brand supports Public Relations 37:48

2y ago37:48

37:48

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good. Here are some popular questions about establishing your brand with quality public relations campaigns: How do you build a personal brand for yourself when you’re …

1
How Core Values Inform Your Personal Brand 34:35

2y ago34:35

34:35

You can have flawless core values and still sink your personal brand. Today we are talking about how to identify and choose the goals that nourish and support your personal brand, no matter where you are in your branding journey. All you need to get started is to know your core values. My guest shares three reliable tips to setting intentional goal…

1
Difference Between CEO Branding and Personal Branding 7:13

2y ago7:13

7:13

When it comes to establishing authority in your field, should you use Personal Branding or CEO Branding? In this episode, you’ll learn how CEO branding and personal branding differ and which one you should consider building first. KEY TAKEAWAYS COVERED IN THE PODCAST ● The parameters of CEO Branding ● Which strategy you should use to build your vis…

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The 3 As of Personal Branding 8:26

2y ago8:26

8:26

You'll find three critical and not-so-secret ingredients in every successful personal brand… You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated. The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of…

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Perfectionism is Hurting your Personal Brand 10:53

2y ago10:53

10:53

What is it about perfectionism that stalls personal brand development? Personal branding is not about perfection - it’s all about authenticity. If perfectionism is at the center of your focus, there is no room to develop an authentic personal brand. There is a common belief that your personal brand must be fully formed and polished before sharing i…

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Personal Branding Myths: Why 'Overnight Success' is Misleading 35:36

2y ago35:36

35:36

Next time you see an ad for a system or process that will make your brand successful overnight, proceed with caution. Here is why: Since entrepreneurship gained rapid popularity in 2020, there’s been a flood of information about what it takes to create a successful brand. However, not all the information out there is true or reliable. Sometimes lie…

1
Podcast Tips for Guest and Host 23:54

2y ago23:54

23:54

Podcasting has become one of the most effective branding tools available. Here is what you can do to avoid being a podcast abuser: Podcasting can make people act out of character, do and say things they wouldn’t normally do or say, and generally forget how to communicate. Remember the primary function of a podcast: to share valuable ideas and explo…

1
How Personal Style Represents Your Personal Brand 41:04

2y ago41:04

41:04

Like it or not, people make snap judgments about your appearance. How can you use this tendency to your advantage for your personal brand? My guests today use their specialized knowledge to help professionals make powerful first impressions about their personal brands without needing to say a word. Some people might consider personal style to be an…

1
Audience vs. Community: How Perspective Informs your Personal Brand 34:52

2y ago34:52

34:52

What’s the most significant difference between managing a social media account for the President of the United States and managing your own? It turns out it may all boil down to perspective. My guest today learned a few lessons while running the @Barakobama Twitter account during Pres. Obama’s second term. At the time, the paradigm of using a perso…

1
How Your Mindset Strategy Impacts Your Personal Brand 39:36

2y ago39:36

39:36

You need more than showing up online to build your personal brand. Common misunderstandings about personal branding have created a wave of mindset and strategy issues. While showing up online is part of the strategy, it is by no means the whole story. Today my guest and I broke down a few of the most common mindset snags and what you can do to avoi…

1
Why Personal Branding is Important for your Career Advancement 35:48

2y ago35:48

35:48

Personal branding done right will feel like a true extension of your values. If career advancement is one of those values, here’s what you need to know: Personal branding is important for a number of reasons. It shows people what to expect when they work with you or buy your product. Knowing that, why might personal branding be so important when sk…

1
Tips to Solidify Your Personal Brand 34:25

2y ago34:25

34:25

One of the most common frustrations for business owners building a personal brand is the unrealistic expectation that if you build it, they will come. A joke you will often hear as we talk about personal brands on this channel is that there is no “easy button”. My guest today shares insights about his own, non-linear personal branding journey and t…

1
Mindful tactics to find balance in your personal and work life 34:59

2y ago34:59

34:59

Ask anyone how they view work/life balance and you will hear a different answer each time. So, what kind of universal mindful tactics can anyone can use to achieve this state of mind in their own lives? In what ways does the conventional standard of work and career misguide people into being out of balance? What happens when you’ve made it “to the …

1
Common Myths and Mistakes of Digital Marketing 33:24

2y ago33:24

33:24

Now that digital marketing has become a must-have for nearly all businesses, understanding how it works is more important than ever. Unfortunately, there are many myths and misunderstandings surrounding the topic of digital marketing. These myths do more than waste time: they can actually prevent your brand from standing out against your competitio…

1
How Authenticity Builds Strong Brands 31:34

2y ago31:34

31:34

Authenticity does more than attract your ideal audience; it’s the foundation of brand sustainability over the long term. If you have a long-term vision for your company or brand, authenticity is the ingredient you simply cannot afford to forego. Telling the truth about what “it takes” is what audiences want to see. Gone are the days of posting cont…

1
Tips to Improve Mental Health and Executive Function 36:00

2y ago36:00

36:00

Mental health has a real-time impact on our abilities to prioritize tasks, manage time, and catch mistakes. Yet with all the evidence highlighting the importance of mental health for great workplace performance, mental health is treated more like an option than a need. The developing brains of children and adolescents paint a clear picture of how m…

1
Top Business Tips to Overcome Obstacles 33:43

2y ago33:43

33:43

One of the most destructive and misguided business beliefs is that everyone is watching and judging us. Therefore one of the most powerful business tips regardless of industry is to remember: it's not about you. When business owners fall into the trap of highlighting themselves in their marketing, they might believe it is how trust with an audience…

1
Top Sales Tips: Learn How to Sell Without Selling 32:59

2y ago32:59

32:59

How is it possible that small-business owners who hate sales can end up becoming top sales people? According to our guest today, we have been approaching sales wrong for generations. The advent of social media further highlighted our greatest misunderstanding of sales: It should always begin as a relationship first. Now that platforms like social m…

1
How Business Accountability Can Help Your Bottom Line 37:45

2y ago37:45

37:45

What does authentic accountability in business look like? One of the most insidious “killers” of innovation and trust in a team is a lack of business accountability. But how is accountability cultivated and communicated? Today my guest Jeff Cohen raises the stake on accountability by framing it a little differently. He affectionately refers to this…

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5 Common Misperceptions About Personal Branding for SMB's 49:10

2y ago49:10

49:10

Personal Branding used to seem optional. When did it become a must-have for businesses of every size? There are plenty of myths regarding the necessity of personal branding for small-to-medium sized businesses. The standard marketing tactics used only 15 years ago are no longer enough to engage a younger audience. Today’s consumers look for more th…

1
5 Tips for Reprogramming the Subconscious Mind for Success 37:41

2y ago37:41

37:41

How do your subconscious thoughts show up in your personal branding, and how can reprogramming the subconscious mind improve the perception of your brand? In this episode, we explore how subconscious thoughts and beliefs shape expectations, create limiting beliefs, impact business decisions, influence the type of clients attracted to your personal …

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How to Use Your Personal Brand to Increase Your Visibility 33:21

2y ago33:21

33:21

If there was one word of advice about personal branding that today's guest could offer listeners it would be this: marketing is not about ego. After hosting more than 250 podcast episodes, Kathleen Booth has come to realize that successful marketing requires a give-first mentality. While it might be easy to fixate on the ROI of building a personal …

1
What is Omnichannel Marketing? 11:57

2+ y ago11:57

11:57

Omnichannel marketing is vital to your personal brands growth. Today I will explain what omnichannel marketing is and how to properly utilize it for your personal brand marketing strategy. You will learn the three things you must do to rise above the noise on social media and reach your ideal audience. Plus find out what you can do to get the socia…

1
What Is A Personal Brand Strategist? 14:07

2+ y ago14:07

14:07

Personal branding as a marketing niche can be difficult to understand. Today I will explain to you what a personal brand strategist does & why you need one. A personal brand strategist will bring experience and objectivity to your personal branding journey. Many people struggle with objectively evaluating themselves and what should be prioritized t…

1
How to Get Paid Speaking Engagements 9:51

2+ y ago9:51

9:51

If getting paid speaking engagements is one of your long-term goals as a professional then get out your notepad! I am going to tell you exactly how to get there! The truth is that it can be a long process to get paid speaking engagements, but if you follow my step-by-step instructions and learn from my experience your path to success will be much m…

1
How to Build a Winning Personal Brand in 2022 9:42

2+ y ago9:42

9:42

Are you ready to start building your personal brand? Before you pick your signature colors and favorite fonts there are a few things you must figure out first! Number one, a personal brand doesn't make you an expert! You must be qualified and know specifically what you want to offer your audience before you hire a branding or marketing agency. Your…

1
Are Limiting Beliefs Holding You Back? 13:03

2+ y ago13:03

13:03

Looking inwards to become aware of our own limiting beliefs can be very difficult. Often times people may not be aware of their limiting beliefs until it is the one thing standing between them and a successful business. When our thoughts directly impact our income, it’s time to really dig in and find out how changing these thoughts will change the …

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How To Use Your Personal Brand For Publicity And PR 23:21

2+ y ago23:21

23:21

Publicity and personal branding need to work together for you to be successful! This week's show will help you understand the symbiotic relationship between PR and personal branding. You will get a few tips to help you coordinate and align your publicity/PR efforts with your personal branding work as well as general PR advice for successful intervi…

1
Tips For How To Self Publish On Amazon 23:51

2+ y ago23:51

23:51

Do you have some great content you want to self publish on Amazon? Learn what it will take to get your book selling online from a self-publishing expert! Get some tips that will help get your publication in front of the right audience. As well as some "red flags" to watch for when 3rd party groups offer to publish for you. If you want to build your…

1
Why Thought Leadership and Business Leadership Go Hand In Hand 38:19

2+ y ago38:19

38:19

If you want to know how to create a system that will build trust between you and your ideal client listen up! In this episode we unpack how thought leadership and business leadership support one another. My guest Cathlyn also gives some great advice about taking your first steps into thought leadership so that you can move forward with confidence! …

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