The Well-Fed Podcast is for freelancers, coaches, consultants and other service providers who are sick to the back teeth of being walked-over, disrespected, and treated like a second-class citizen by tyre-kickers, wannabes, time wasters, prospects, clients, and others who hold the purse-strings and sign the cheques. While the rest of your industry settles for mediocre, average, and merely “adequate”, you’re determined to grow the business you know is possible, and attract the best clients on ...
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The importance of discipline and hardwork
32:20
32:20
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32:20
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Benham are chatting sh*t (and dive in to why Connor almost ended up in an Indonesian max-security prison). They explore the ins and outs of discipline, the challenges of international living and the disruption of family visits on your routine. Then, if you haven’t already…
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In today's episode of the Well-Fed Business Podcast, Connor Benham flies solo – and answers burning questions from the Well Fed Renegades community about direct mail, audience targeting, and more. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the best clients a…
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Breaking the Chains of Social Media
30:41
30:41
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30:41
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Benham explore the pitfalls of relying solely on digital platforms… And tells you why you need to diversify your marketing strategies if you want a thriving business. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictabl…
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The Direct Mail Revolution
20:47
20:47
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20:47
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Benham explore the benefits and challenges of creating personalised Direct Mail campaigns in an age where digital marketing is prevalent... And future plans for helping you thrive. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliab…
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Why you're out of control
16:51
16:51
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16:51
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius is waxing lyrical about the three big mistakes in perception you’re making and why it’s killing your business. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the best clients and closing t…
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The worst salesman in the world
27:48
27:48
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27:48
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Benham tell a story… How the world’s worst salesman went from cold to c*ckblocked in 10 short minutes. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the best clients and closing them …
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Flinging mud at the wall
36:44
36:44
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36:44
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Benham explore why being timid in business is a sure fire way to fail. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the best clients and closing them at premium rates, fees, or price…
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The joy of explosive failure
25:44
25:44
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25:44
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham explore what exploding rockets and the cowardice of conformity can teach you about growing and scaling your business. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the b…
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In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham are a bit out of sync... Despite that, they’re waxing lyrical about Ethical Selling. Then, if you haven’t already, get your copy of M82 – The Ultimate Kick-Arse Guide to Reliably, Predictably and Relentlessly attracting the best clients and closing them at p…
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Most business owners think their website is the most important thing to get right – the thing they spend countless hours and sleepless nights mulling over, engaging website designers and SEO specialists to build this all-singing all-dancing fancy thing that’s supposed to attract new clients and prospects and be the front-window to their biz. But in…
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Why social media marketers suck
15:24
15:24
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15:24
The average social media marketer are like GPs. They’re generalists. They can give vague advice on a number of subjects, like a GP can – their knowledge is broad and often subject to opinion (if you’re a woman visiting a GP with any problem and told “it’s just your hormones”, you’ll know what I mean…) A consultant, like a cancer consultant, is a sp…
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Watch out for weird sh*t on your doormat
26:36
26:36
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26:36
If you’ve received something weird in the post from us in the last few days, or you ever do… Tune in to today’s episode with EBG and Connor to find out why.
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The crushing pressure of social media convergence
29:43
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29:43
From Instagram to TikTok, Facebook and Twitter to LinkedIn, the convergence of social media platforms has created a constant stream of content vying for our attention. As businesses strive to attract more clients and ‘stay relevant’ in today’s economy, the pressure to ‘make social media marketing work’ is higher than ever. In today’s episode of the…
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In today's episode of the Well-Fed Business podcast, the EBG and Benham are answering a question from one of our avid listeners... How to get more clients. So buckle up and listen in to the boys waxing lyrical on the best (and most effective) ways to get more business. Then, if you want our hands-on-help so you can attract better clients, sell at h…
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Newsletters Stripped N*ked
40:23
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40:23
In this episode of the Well-Fed Business podcast, the EBG and Benham share one of the most unassailable direct mail campaigns – free newsletters. And they don't mean those colourful weekly email 'newsletters'... The boys are getting down and dirty with old skool marketing tactics one again, to show you the best (and most effective) ways to attract …
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Down and Dirty with Direct Mail
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44:31
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44:31
Old skool marketing – something most marketers and business owners are reluctant to touch, and quick to avoid. ‘Cause it “doesn’t work”. In today’s episode of the Well-Fed Business Podcast, the EBG and Benham turn back the clocks on marketing tactics and show you why you shouldn’t rely on the internet to build a sustainable business. Then, if you w…
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The Boys are Back in Town
36:55
36:55
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36:55
After a short break for our Elite Hot Seats event, the boys are back – and are waxing lyrical about how to diversify your income as a service based business without committing more time, energy and headaches. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing …
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Maverick Predictions for 2024
34:01
34:01
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34:01
It’s shaping to be a rough year. Based on world events in the first month of 2024, here’s what Connor Benham and the Evil Bald Genius predict in 2024 for your business… Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and replenished pipeline of top quality …
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New Year, New Me! (and other nonsense)
27:33
27:33
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27:33
The new year… the perfect opportunity to set new goals, resolutions and become a ‘better you’. …Or is it? In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham share why you’re setting yourself up to fail in 2024. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and …
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Why you should never meddle in the affairs of wizards
31:20
31:20
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31:20
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham tell you why it’s so important to heed caution when listening to advice from friends, family and your echo chamber on social media… And why opinions can be dangerous (even fatal). Then, if you want our hands-on-help so you can attract better clients, sell at…
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Why your business is failing
1:00:54
1:00:54
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1:00:54
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham share the top mistakes business owners are making in their marketing, and how to fix it... with The Five Ones. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and re…
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Why lazy marketers fail (and go bust)
54:00
54:00
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54:00
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham are out busting common marketing myths... Myths believed by lazy marketers and business owners. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and replenished pipel…
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How not to be a sh** salesman
27:12
27:12
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27:12
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham are telling a story about the worst salesman in the world… And how to avoid making the same mistakes in your sales process. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly f…
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How to act like a Grown Up
43:10
43:10
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43:10
In today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham are sharing the most effective ways to run any business. And it all comes down to one word. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and replenished pipeline …
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How to grow a business from 0 to Hero
46:37
46:37
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46:37
A question we get asked often is: “if you were to start a business from scratch, what would you do?” So in today’s episode of the Well-Fed Business podcast, the Evil Bald Genius and Connor Benham show you how to build a new business from the ground up: including how to attract new clients to a new biz, best marketing practices for a start-up and ho…
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Email Marketing for Dummies
37:42
37:42
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37:42
Back in the day, the EBG built a business doing half a million £ a year through email marketing alone. Most business owners don’t do ANY email marketing. They think email is DEAD. And those who DO, do it really, really badly. They sweat over sending pretty weekly email newsletters and worrying and fretting over upsetting the Karens if too many hit …
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This is our best month EVER (and how we did it)
40:43
40:43
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40:43
Most businesses are struggling. The recession has hit them hard, and they can't see a way out: they're on the verge of shutting shop, making their team redundant and running with their tail between their legs to a shelf-stacking job. Us? We've had our best month ever. So in today's episode of the Well-Fed Business Podcast, the Evil Bald Genius and …
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How to beat the competition without lowering your prices
52:32
52:32
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52:32
Most business owners believe the only way to rise above the competition is to lower their prices: they think the cheapest will win the customer or client. But competitive pricing is the WORST way to win new clients... So in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share how to beat the competition WIT…
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The #1 reason businesses fail
46:46
46:46
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46:46
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share the biggest mistake business owners are falling foul to, and how it ultimately leads to their demise… Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and reple…
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Why podcasts suck to grow your business
48:19
48:19
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48:19
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share why podcasting to attract clients is a waste of time. So if you’re thinking of starting a podcast to add to your marketing strategy, tune in to find out why this is A Bad Idea. Then, if you want our hands-on-help so you can attract better clients, sell…
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Why competitive pricing is a Dumb Idea
49:59
49:59
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49:59
Most businesses market themselves on the premise of being ‘the most competitively priced’ in their industry. But this is the WORST mistake you can make… And in today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham show you WHY this approach will destroy your business, and what to do instead. Then, if you want our …
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3 questions guaranteed to lube your sales
1:02:49
1:02:49
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1:02:49
In this episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share the three most powerful questions you should be asking EVERY prospect. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and replenished pipeline of top quality pro…
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3 ways to NOT screw up your sales pipeline
1:00:57
1:00:57
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1:00:57
As a business owner, you (should) know how critical a sales pipeline is to making money. So in today's episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share the 3 ways to improve your sales process to reliably and predictably attract better clients and prospects and sell to them at premium rates, fees or prices. You…
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The Secret to mastering Sales & Marketing
1:05:29
1:05:29
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1:05:29
In this episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham show you the biggest mistakes you’re making in your marketing and sales… And how to turn things on their head to reach more of your target audience and sell to them at much higher prices. If you want our hands-on-help so you can attract better clients, sell at …
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The biggest threats to your business growth
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55:34
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55:34
Every week, new tactics and platforms come into the spotlight. And all too often, business owners get side tracked and distracted with new shiny objects and ‘trending’ social media marketing tools instead of focusing on their long-term business strategy. In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham sha…
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How to do business like a Roman Emperor
58:07
58:07
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58:07
In the modern century, business owners are caught up in deadly habits and beliefs holding them back. Their lack of discipline, their inflated ego, and their refusal to take responsibility for their actions or take control of their lives. They refuse to let go of things they can’t control, letting these external events cloud their beliefs and judgem…
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Why the majority is always wrong
45:46
45:46
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45:46
“If you don’t have a good model of success, just look at what everybody else is doing – and do the opposite” - Earl Nightingale The problem with today’s society is everyone is intent on copying exactly what everyone else is doing – because they think it’ll lead them down the road of success. And with social media being the ‘heart’ of so the majorit…
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How to skyrocket your sales (EASY)
57:32
57:32
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57:32
Sales is the most important thing in business. But business owners are often too scared to sell… at all. Instead, they ‘engage’ with people, ‘make connections’ and give free advice in the hope one day someone somewhere will like them enough to give them some money. But sales isn’t a ‘one-time’ thing… it begins even BEFORE a prospect puts their hand…
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Why handcuffs don't have to be kinky
40:28
40:28
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40:28
AI is gonna kill your business if you're not careful… … But not for the reasons you think it is. AI is not going to take your business over. And if you don't get in, if you don't get involved or okay with AI and become an expert on ai, you will Honestly, I promise you, you are not going to lose your business because of it. Then, if you want our han…
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Why AI is gonna kill your business
45:26
45:26
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45:26
AI is gonna kill your business if you're not careful… … But not for the reasons you think it is. In today's episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham dive deep into the rumours of Artificial Intelligence and the claims it's going to leave many business owners and freelancers jobless and struggling to make ends…
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3 reasons you're still poor
43:49
43:49
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43:49
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share the top reasons you’re not making enough money… and the answers may surprise you. Then, if you want our hands-on-help so you can attract better clients, sell at higher prices, and have it all driven by a constantly flowing and replenished pipeline of t…
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Lessons from a multi-million pound construction business
1:02:31
1:02:31
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1:02:31
In today's episode of the Well-Fed Business Podcast episode, the Evil Bald Genius and Connor Benham are joined by Graham Beal, owner of BEE Interiors Ltd, a multi-million pound Construction Firm.Graham's joined us in the Well-Fed Business HQ to talk about how he grew a £3M Construction firm, and the mistakes he made and lessons he learned along the…
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Three bad habits guaranteed to destroy your business
47:39
47:39
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47:39
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham show you the three DEADLY habits guaranteed to destroy your business, and how to replace them with positive habits to reinforce your success. It’s time to STOP holding yourself back and wasting your time, and time to start making a dent profit and creating a…
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3 uncommon business ideas in the recession
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34:16
The 2023 Recession. It’s consuming businesses – and it will destroy yours too… if you don’t take action to stop it. In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham show you THREE uncommon business ideas to help you make MORE money with LESS hassle in 2023. ‘Cuz if you’re not willing to swim against the ti…
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Why being stiff in the mornings is bad for business
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44:30
In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham are joined by a very special guest: mobility coach Toby Swallow. To run a successful business, it’s fundamental you take care of your health and wellbeing. Most people disregard all responsibility for themselves; their health, their thoughts, feelings and ac…
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How we made £91k in THREE WEEKS
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41:51
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41:51
In today’s episode of the Well-Fed Business Podcast, we’re sharing something most business owners keep hidden, buried away, under lock and key… The Evil Bald Genius and Connor Benham are showing you the EXACT sales system we use at the Well-Fed Business headquarters. The exact sales system that’s made us £91,000 in the last 3 weeks with NO paid adv…
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Top Dog, Top Dollar
1:25:49
1:25:49
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1:25:49
In part 2 of the Well-Fed Business Podcast BONUS special, we’re sharing an exclusive peak into our world… And exploring the principles of being the TOP DOG and commanding TOP DOLLAR in your industry. If you wanna put yourself at the top of the food chain, and show your prospects and clients you’re a cut above the rest… This is for you. We're lookin…
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How to position yourself as Top Dog in your niche
1:41:16
1:41:16
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1:41:16
In this Well-Fed Business Podcast BONUS special, we’re sharing an exclusive peak into our world… And exploring the principles of being the TOP DOG in your industry. If you wanna put yourself at the top of the food chain, and show your prospects and clients you’re a cut above the rest… This is for you. We're looking for no more than THREE new member…
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How Experts Treat their Clients
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41:47
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41:47
Most business owners suffer with Imposter Syndrome when it comes to being the 'expert'. They believe they're Not Good Enough for the price they WANT to charge and the market they want to sell to.But being the Expert is simple... it just requires you to ACT like one.After all, the fact you sell your services PROVES you're the expert: your clients an…
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How to raise your prices without losing sales
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1:01:15
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In today’s episode of the Well-Fed Business Podcast, the Evil Bald Genius and Connor Benham share the BEST pricing strategy for business owners. How to price your products and services at PREMIUM fees WITHOUT losing sales, clients, or prospects. All despite penny-pinchers, tyre-kickers, cutthroat competitors and a rock-bottom market. Then, we’re lo…
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