Parhaat Kate Toon Podcastit (2024)

1
Unlocking Passive Income Streams with Kate Toon 26:48

19d ago26:48

26:48

Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream. Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doi…

1
The art of effective negotiation with Glin Bayley 39:53

2d ago39:53

39:53

Glin Bayley is a negotiation specialist, coach, and author of The Negotiation Playbook. Glin shares her insights into the power of negotiation for both small and large businesses. We explore the dynamics of negotiation, from avoiding common pitfalls like focusing solely on price, to embracing a framework that enhances personal and mutual value. Gli…

1
Marketing $$ - what to outsource what to keep in house? 10:43

3d ago10:43

10:43

The full question was: When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house? So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally. I believe in outsourcing highly technical tasks like AdWords, SEO, and websit…

1
Self Service your accounts with Hilary O'Dwyer 20:21

5d ago20:21

20:21

There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas. So today I have Hilary O'Dwyer and we're chatting how to better understand and manage their finances using tools like Xero and Hubdoc. Hilary shares insights on self-serving financial management, running essential rep…

1
Do you think content works across social media or should the content be different for each platform 10:20

10d ago10:20

10:20

Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cro…

1
Navigating the AI Landscape with Charlotte Lane 30:01

12d ago30:01

30:01

There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unico…

1
Transforming Busy into Productive: Simi Rayat's Transformative 5Q Formula for Soloist 32:47

13d ago32:47

32:47

Today we are joined by Simi Rayat, a global productivity expert, business psychologist and founder of Wellbeing Face. In our conversation, we delve into productivity and emotional wellbeing. Simi shares her journey from a budding interest in psychology to becoming an advocate for enhancing productivity through a scientifically backed approach. Toge…

1
Stop worrying about social media marketing... please 13:38

17d ago13:38

13:38

When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT…

1
All the questions around email marketing 13:00

24d ago13:00

13:00

Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again. I'm covering: What content should be included in EDMs, emphasising making them cl…

1
Home page conversations with Belinda Irvine 24:10

26d ago24:10

24:10

Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!! Don't believe me? I have Belinda Irvine back in the hot seat today to talk throu…

1
I became a swannies member this year and it taught me something about legacy brands 10:19

1M ago10:19

10:19

I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game. In my corporate career, I was always getting free tickets to games, and of course, I would go. I went to countless NRL games several swannies matches (AFL) and even…

1
Transform Your Marketing with Strategic Storytelling with Aleyx Ward 19:17

1M ago19:17

19:17

We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing. Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact …

1
If you have next to no marketing in place - what is the number 1 starting point? 9:57

1M ago9:57

9:57

The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to …

1
Exploring Women's Leadership Archetypes with Ros Cardinal 32:21

1M ago32:21

32:21

Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for…

1
What is marketing, what is sales? 9:11

1M ago9:11

9:11

Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them th…

1
Responsible AI with Zora Artis 25:19

2M ago25:19

25:19

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy. We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora is sharing her insights from her experience, including her collaboration work with ot…

1
How to build your email list 9:45

2M ago9:45

9:45

I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship. So how do you grow your email list? I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience. In this episode I am talking lead magn…

1
Business books with Susan Dean 26:10

2M ago26:10

26:10

Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone wi…

1
Marketing on a budget: TikTok secrets and omnichannel strategies 32:27

2M ago32:27

32:27

With an impressive following on TikTok and partnerships with top brands like later.com and Showpo, Maddi Ragno, host of Marketing and Margaritas, knows what it takes to get a business noticed. She joins us on Flying Solo today to share practical digital marketing strategies for your business. From retargeting email lists to using paid ads, to the n…

1
What if you don't have main character syndrome? 12:02

2M ago12:02

12:02

It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it... So what if you don't want to be the main character? Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting …

1
It's all design! With Tara Ladd 28:15

2M ago28:15

28:15

I'm so excited to have Tara Ladd back with me today! We're chatting all things the importance of design thinking and its impact on branding. We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can s…

1
How is AI going to change marketing? 20:16

2M ago20:16

20:16

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation. And I love that you've asked me this question. 'How is AI going to change marketing?' So lets chat about the polarising effects of AI, like everything there is light and shade. Yep I am going…

1
Leaning into leadership with Maree McPherson 30:45

2M ago30:45

30:45

When you think about leadership what comes to mind? Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.' Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree p…

1
People power: How to build productive teams 29:02

2M ago29:02

29:02

Shivani Gupta is a successful entrepreneur, award-winning coach, keynote speaker, and author. In this episode of Flying Solo, she shares her incredible journey from being an engineer to becoming an entrepreneur and business coach. We discuss the lessons learned from her successes and failures, the importance of clear vision and effective communicat…

1
What's the difference between a strategist and a marketer? 13:11

2M ago13:11

13:11

In this episode I am answering another one of your burning questions! So what is the difference between a marketer and a strategist - this is quite the question! So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you m…

1
What it takes to have a podcast 18:41

2M ago18:41

18:41

In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021. I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion. I also want to share the realities of podcasting as a marketing too…

1
What's working in finding clients for a service based business in the current economic climate? 13:31

3M ago13:31

13:31

In this episode I am answering another one of your burning questions! There's no sugar coating that the economic climate right now is a bit.... sh*t. However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!) In this episode I am going to echo m…

1
3 key processes you need in your biz with Nicole Smith 22:39

3M ago22:39

22:39

In this episode I have the incredible Nicole Smith back to talk all things PROCESS! Don't tune out, your business needs this! Why? Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient! Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Cre…

1
Wake up to wealth: Kate Toon's tips for earning six figures while you sleep 35:53

3M ago35:53

35:53

In this episode of Flying Solo, Kate Toon shares insights from her new book, Six Figures While You Sleep. If you’ve ever dreamed of making money while catching some much-needed shut-eye, Kate’s got you covered. But don’t worry—this isn’t some get-rich-quick scheme. Kate has some super practical, no-nonsense advice that will have you seriously rethi…

1
What does lead generation mean if you’ve got an e-commerce business vs a service based business? 10:17

3M ago10:17

10:17

How do lead generation strategies differ for e-commerce stores versus service-based businesses? Another great listener question! So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in serv…

1
Your personal finance village with Jacqui Clarke 24:23

3M ago24:23

24:23

If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode. We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself. Somewhere in the middle …

1
Is email marketing still important in this noisy space? 14:57

3M ago14:57

14:57

Another week another great question from a listener! And short answer, YES email marketing is still SO important! I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there? Why do we have this attitude towards email and not socials? Yet atleast with email marketing WE …

1
The Power of Storytelling in Marketing with Charlotte Lane 23:26

3M ago23:26

23:26

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal. Yet, as humans the easiest way to connect with fellow humans is... through story! Don't believe me? Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling co…

1
State of social: Winning strategies for social media marketing 37:58

3M ago37:58

37:58

Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry …

1
How do you get out of the tactics and into strategic action? 8:19

3M ago8:19

8:19

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it... I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business... In this epis…

1
The power of mindset with Asthaar Kool 36:05

3M ago36:05

36:05

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board! Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life. We're going to chat through the highs and lows, and everything in betwee…

1
Toon update: The end of Clever Copy Chats 1:36

4M ago1:36

1:36

Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketi…

1
Why are people so confused about the idea of funnels? 12:21

4M ago12:21

12:21

What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. The importance of …

1
Navigating the Financial Landscape of Your Business with Justine McLean 20:26

4M ago20:26

20:26

What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mast…

1
The secrets of successful influencer partnerships for small businesses 32:00

4M ago32:00

32:00

In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevat…

1
How do you use social media to fill your lead generation funnel and do it consistently? 11:26

4M ago11:26

11:26

Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest…

1
What opportunities are you missing with your website? With Clare Walter 27:47

4M ago27:47

27:47

Is your business relying too heavily on social media? Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk …

1
Insufficient Funds: Practical Financial Advice for Making Smarter Money Decisions 44:43

4M ago44:43

44:43

James Millard is a financial advisor, director of Sufficient Funds, and author of the new book Insufficient Funds, A No BS Guide to Smarter Money Planning. On this episode of Flying Solo, James dives deep into personal and business finance. He shares how businesses can address cash flow challenges, explains why we all need an emergency fund - and h…

Kuuntelemisen arvoisia podcasteja

Kate Toon podcastit

Kuuntelemisen arvoisia podcasteja

Pikakäyttöopas