Parhaat Larissa Macleman Podcastit (2024)

1
The One Thing That Will Increase Your Cash Flow in January 28:52

2d ago28:52

28:52

December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked i…

1
Turning Followers Into Lifelong Clients… 29:13

9d ago29:13

29:13

Only 6% of your followers will see your Instagram post! Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you. Marketing …

1
Salon Owners Need Holidays Too! 23:36

16d ago23:36

23:36

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… You come back feeling refre…

1
3 Steps to a Marketing Mindset 23:14

26d ago23:14

23:14

She had $70K in her everyday account but still tried to barter! Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave. And if they're not, it’s because you’re not marketing y…

1
The One Thing To Get Your Salon Back in Momentum 18:25

1M ago18:25

18:25

Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills! And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelmin…

1
How She Increased Monthly Revenue by $75K 29:04

1M ago29:04

29:04

Do you stay awake at night thinking about cash? I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems…

1
Million Dollar Mindset: 5 Lessons You Need to Know 25:58

2M ago25:58

25:58

I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mind…

1
When to Expand or Sell Your Salon 35:28

2M ago35:28

35:28

When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford… Or what happens if, out of the blue, …

1
3 Keys to Turn Team Discontent into Salon Success 14:52

2M ago14:52

14:52

“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys …

1
What Your Accountant Isn’t Telling You.. 31:29

2M ago31:29

31:29

How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always…

1
Should I Fire Her? 28:22

2M ago28:22

28:22

Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her? When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everyth…

1
Does Your Salon Actually Need Paid Ads? 31:28

3M ago31:28

31:28

You're a Salon, not a charity… The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it? Or are you pouring money down the drain? Marketing channels are there to market your Sal…

1
When Is the Right Time to Hire a New Team Member? 21:17

3M ago21:17

21:17

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late an…

1
What is Your Purpose? 31:45

3M ago31:45

31:45

You need to know your purpose and your brand! As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started… Knowing your purpose plays a key role in your Salon’s success! Your persona…

1
Empowerment Over Entitlement: Standing Firm Against Your Teams Demands 26:13

3M ago26:13

26:13

What would you do if your team was offered a pay rise at another Salon? During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We’re Hiring’. Instead, they choose to directly contact stylists and therapists to offer them a job! Do you let your team go? Try …

1
Your Client Is Secretly Unhappy 37:34

4M ago37:34

37:34

Your clients are secretly unhappy… How many times have YOU gone to a Salon and thought “they just don’t do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off… Your clients are doing the exact same thing when they leave your Salon! And yes, at the end of…

1
Why You Need Apprentices 28:28

4M ago28:28

28:28

It’s time to move on… This generation of apprentices are different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too! Apprentices are crucial in your Salons growth. When you have a strong apprentice program, you’ll find that your apprentices…

1
I Want to Sell My Salon 29:09

4M ago29:09

29:09

I wanted to sell my Salon 5 times! It’s normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can’t even tick off the basics… you feel terrible. But I’m so glad I didn’t sell when I thought …

1
Fast Hack to Re-Energise Your Salon’s Growth 18:49

4M ago18:49

18:49

“Being in business just feels heavy… I’m ready to give up” I’ve noticed more and more owners are having these feelings of giving up and just selling their Salon… are you? You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they’re feeling the same way too! But the thing is y…

1
How I Grew My Salon in a Recession 34:47

5M ago34:47

34:47

“I’m only just breaking even week-to-week!” It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder! I know I did! Working s…

1
The Secret to Rebooking Clients 32:51

5M ago32:51

32:51

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!” Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door. But… what if told yo…

1
How to Master the Salon Sprint 29:28

5M ago29:28

29:28

Have you ever tried sprinting on a treadmill? Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. Th…

1
How She Grew Her Salon to $1 Million 29:10

5M ago29:10

29:10

My Salon just won’t grow… Have you ever felt stuck in your Salon’s growth? You feel like you’re doing all the right things… you’re hiring rockstar stylists and therapists, you’re posting on social media, you’re hitting KPIs… but the needle just won’t move? So you begin to feel lost and not sure what to do next because you’re doing everything ‘right…

1
The Rise and Fall of Solo Salon’s 42:28

6M ago42:28

42:28

Everyone is going solo… As an industry, we’ve seen a huge shift in stylists and therapists leaving to go solo. Why wouldn’t they? They get to make their own hours, pay themselves whatever they want AND they can work out of their own home! But the grass isn’t always greener on the other side… And yes, sometimes when our team leave to go Solo they co…

1
Salon Manager Mastery: Empowering Managers and Liberating Owners 32:38

6M ago32:38

32:38

“I need a Salon Manager!” Realising it’s time to hire a Salon Manager is exciting, right? Your team and your business are growing and you can start to transition into the role of Salon CEO. But, the idea of a new Manager brings many unanswered questions that make the whole recruitment process seem overwhelming! Is my team even big enough for a Mana…

1
How to Recover From Burnout 29:02

6M ago29:02

29:02

What is your WHY? As Salon Owners, we wear many hats; we’re managing our team, growing our business, serving clients, looking at spreadsheets and talking to your accountant and… wearing all of those hats, can start to feel overwhelming. Time with your family seems like a distant memory when all you do is work. But, when you get stuck in a bubble of…

1
Your Salon Wasn’t Comfortable… 30:56

6M ago30:56

30:56

As Salon Owners, we always do our best to make our clients feel relaxed and welcome in our Salon… right? But, we might’ve missed something. Have you ever asked a client if they would prefer to chat or just sit quietly with a magazine? Or, if they would prefer to sit in the far corner that’s away from all the other chairs? And… have you asked your t…

1
My Manager Took My Job 30:55

6M ago30:55

30:55

My Salon can’t push forward without me… You know that feeling where you’re the Salon Owner but you’re also the biggest earner and a mother and a partner and you’re just doing all the things… you feel stuck. You want to grow your business but you can’t because you never have time to do anything outside of daily operations. It’s a cycle that can be h…

1
How Hormones Impact Salon Success 30:20

7M ago30:20

30:20

Life is over at 30… It can feel like that sometimes, right? You’re suddenly struggling with mood swings, changes to your metabolism, a lack of energy, feeling less productive and unable to focus… it’s tough. But it doesn’t need to feel like that, in fact, knowing this one thing can actually help you regain control of your life and your Salon… let’s…

1
How to Beat the Hiring Crisis 45:22

7M ago45:22

45:22

You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But w…

1
Beauty Bias: Is Your Salon ACTUALLY Inclusive? 30:42

7M ago30:42

30:42

You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go, there’s one area of inclusion that we’ve left behind… weight. How would you feel if one of y…

1
From Chaos to Clarity: Stress Relief for Salon CEOs 28:32

7M ago28:32

28:32

I want to give up… How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives! When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you…

1
Where Do I Find a Manager? 30:28

8M ago30:28

30:28

I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?! Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you sti…

1
The Canva Effect: How to Create Scroll-Stopping Social Media Posts 28:46

8M ago28:46

28:46

Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo? Trust me, as beautiful as all of your posts are… potential clients need a little…

1
How to Beat the 2 Year Team Exit 51:10

8M ago51:10

51:10

Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner… When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin! Whe…

1
How She Grew to a Team of 30 39:33

8M ago39:33

39:33

Put down the hairbrush, step away from the facemask… Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart. Your team pick up on your energy, if you’re not passionate,…

1
Leading Through Stories: Showing Up and Inspiring Your Team 27:48

9M ago27:48

27:48

Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be. …

1
How Fashion Trends Can Increase Your Salon Revenue 31:41

9M ago31:41

31:41

Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of! Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year… Let’s change that! Following the trends of fashion, w…

1
3 Reasons Why Your Rockstar Turned into a Bad Apple … 36:32

9M ago36:32

36:32

It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye? Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and …

1
Why Your Social Media Strategy Isn’t Working 38:54

9M ago38:54

38:54

Why are you only posting pictures of pretty hair colours or nice nails? Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work. But, no matter where you are in the world, soci…

1
Does Your Team Actually Trust You? 36:32

10M ago36:32

36:32

I think I might explode… This is a common feeling among Salon Owners when a team member keeps crossing a line - they’ve dropped the ball, keep making mistakes, and no longer have a positive influence on the team. But, you don’t need to explode, you just need to build trust with your team so that they feel comfortable communicating with you… Today’s…

1
Connection, Communication & Confidence – What You Need to Know About 2024 44:45

10M ago44:45

44:45

Gen Z doesn’t know how to communicate! Understanding Gen Z in the workplace is one of the things we, as Salon Owners, NEED to know in 2024. When we are aware of emerging challenges and trends, we have the opportunity to learn and take advantage of the changes happening in our industry! Adapt and adopt the change to get ahead or risk being left behi…

1
5 Questions You Need To Ask Your Team 25:18

10M ago25:18

25:18

What do you expect from me as your leader? Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you. Because you can’t build a WINNING cult…

1
How She Got Comfortable With Being Uncomfortable 32:16

10M ago32:16

32:16

Being uncomfortable is what makes successful Salon Owners… You get used to taking risks, trying new things, having those tough conversations with your team (and clients!) and before you know it, those uncomfortable situations begin to feel… comfortable! So comfortable that even when friends, family and clients are asking “Aren’t you freaking about …

1
5 Meetings that Rule Them All 19:39

10M ago19:39

19:39

We’re too busy, we all work different hours, I’m not sure what to talk about… These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year? I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan…

1
Success, Failure and Starting Over - Lessons of a Salon Owner 40:43

11M ago40:43

40:43

Running a Salon is hard. You’re juggling all of these balls and you feel like you can’t catch a break because if you do, all of the balls will hit the ground! And although there are times when we can add another ball without any problem, sometimes we just need to stop, pick the balls up and start again. And that’s ok! It can be scary going from lot…

1
3 Things Salon Owners Should Be Focussed on in 2024 29:32

11M ago29:32

29:32

Our team is leaving to go solo, profits are dropping, and we’ve hit the limit with pricing. We heard this a lot in 2023. But remember, opportunity always comes out of crisis - and we’ve been through a lot as an industry (and the world) over the past few years. 2024 is a new chapter and a new opportunity for us to grow our Salon and make a killing i…

1
The Key to Leadership: Meetings, Power and Difficult Conversations 32:45

11M ago32:45

32:45

We want to feel confident as the leader, and know how and when to have those hard conversations whilst also being able to have fun with your team. But nobody tells you how to do it all, how to be the ‘fun’ boss whilst also being the boss that gets stuff done so wages can be paid and clients are happy - for a lot of Salon Owners, it’s something we j…

1
5 Biggest Lessons of 2023 37:05

11M ago37:05

37:05

Before we jump into 2024 and map out our goals and dreams, let's take a moment to stop and reflect on what an incredible year 2023 has been! So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcas…

1
3 Ways AI CAN Help Your Salon 32:33

12M ago32:33

32:33

Technology can be scary for us to wrap our heads around - it’s always changing, there are a million updates, and it’s just not worth the stress! But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time… As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and f…

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