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15 Minute Freelancer

Louise Shanahan

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15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.
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Get inspired with Vistaprint's small business podcast, 'Small Business Stories.' Listen to entrepreneurs share the motivation behind their businesses, tips for success, advice for overcoming challenges, and so much more. We're on a mission to become the best entrepreneur podcast out there, so we're focusing on business owners in a variety of industries...you'll find conversations with everyone from fashion designers to food service experts. Whether you're pursuing a side-hustle or running a ...
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Civic Tech Chat is a podcast about the civic technology movement. We seek to harness the power technology has to improve the delivery of public services to people everywhere.
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Business advice for ACTUAL small businesses and solopreneurs. Small business used to mean mom & pop grocery stores, auto repair, the neighborhood pharmacy, etc. Today, "small" businesses can have up to 1,000 employees and $500 million in revenue and still qualify as "small" in the eyes of the government and financial institutions. As attention spans have gotten smaller, small business has gotten bigger, and the term is unfortunately now essentially meaningless. The problem is that owners of ...
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The Trajectory Africa is a “pop-up” podcast exploring the trajectory, or pathway, of venture capital and startup formation in Africa. With the unique African landscape—market characteristics, business environment, goals, and culture—as a starting point, The Trajectory Africa aims to identify a destination for African tech, as well as the sign posts that signal direction of travel. It’s modeled on the concept of a mixtape, in which each episode, or “track” will feature a conversation with a “ ...
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In the previous episode of the Trajectory Africa, we heard from Kiiru Muhoya and Judith Bogonko at Fingo about the importance of cultivating Africa’s youth as the next generation of retail consumers of financial services. In this episode, we’ll hear how Femi Iromini, Co-Founder and CEO of Moni, and his team, have created a community lending model f…
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Back in Episode 7 of Trajectory Africa’s first series, Barbara Iyayi, CEO & Founding Partner of Unicorn Growth Capital made a strong statement about the ubiquity of financial services, arguing that every company should be a fintech company. Because as long as financial inclusion is a huge problem, every company should be able to offer financial ser…
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In the previous episode of The Trajectory Africa, we explored the art and science of community lending to microbusinesses. In this episode, we turn from business lending to consumer savings, but as an antidote to a consumer lending model called buy now, pay later, or BNPL. BNPL emerged as a global trend in the wake of COVID-19 and the tough macroec…
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Our host Ryan Koch (https://linkedin.com/in/kochryan) gives a quick briefing about the Crowdstrike outage. We talk about why you should care about it, what happened, as well as a couple of lessons we can take from the event.### Resources and Shoutouts:- [Cost Estimate](https://www.cnn.com/2024/07/21/business/crowdstrike-outage-cost/index.html)- [Wh…
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According to research by global consultancy Simon-Kucher in 2022, fewer than 5% of neobanks were profitable. A recent update suggests that most are still loss-makers, although a path to profitability is emerging. Also in 2022, Tech Cabal’s reporting on Kuda Bank’s NPLs (non-performing loans) sparked a discussion about what levels make sense for com…
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This episode of The Trajectory Africa features Yele Oyekola, Co-founder and CEO of Duplo, a company on a mission to streamline financial operations for African businesses. We’re diving deep into the world of digitizing financial operations, from payables and expense management to reconciliation and reporting. Africa’s $1.5T B2B payments market repr…
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We're joined by Greg Jordan-Detamore (https://www.gregjd.com/) to talk about digital services in operations, how applying civic tech practices happen where resources are constrained, and overcoming differing language choices.Resources and Shoutouts:- Greg's substack (https://civicinsighter.com/)- Recoding America (book) (https://www.goodreads.com/b…
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On this special episode of The Trajectory Africa, we’re featuring “someone you should know”—David Ogundeko, Founder and Chief Vision Officer for Funema, a last-mile, impact-focused, alternative investment company. David has spent the last 7 years creating a model to engineer and invest in problem solving, impact creating, high growth SMEs. In the p…
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On this episode of The Trajectory Africa, we’re talking to Ola Oyetayo, Co-Founder and CEO of Verto, the first "all in one" cross-border payments platform for corporate treasuries in emerging markets. He’ll help us understand the mechanics of cross-border payments, why they're so expensive in Africa, how to improve price transparency and manage vol…
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On the previous episode of The Trajectory Africa, Wiza Jalakasi, Africa Market Development Director at EBANX suggested that infrastructure-building consumer payments businesses create value because of the sheer number of payment methods available, from mobile money to bank transfers and cards. With all these options, businesses taking consumer paym…
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On this episode of The Trajectory Africa, we’ll hear from Wiza Jalakasi, Director for Africa Market Development at EBanx, a payments processor headquartered in Brazil. He’ll shed some light on why building payment rails in Africa is deceptively hard work—from why some payment methods work better in some places than others to whether infrastructure-…
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On this episode of The Trajectory Africa’s current series, "The Engine of African Venture: A Return to First Principles", we’re laying the foundation for a deeper exploration of fintech by stepping back to understand the system(s) that fintech creates and operates in. For that, we’re chatting with Samora Kariuki, Founder of the Frontier Fintech new…
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This is the first episode of Part 1 of a new series on The Trajectory Africa —The Engine of African Venture, A Return to First Principles. This series will explore what powers fundamental value creation and investability in sectors that drive the bulk of African VC opportunities. Part 1 is focused on fintech, and this episode with Abraham Augustine…
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The Trajectory Africa’s second series, The Engine of African Venture: A Return to First Principles, is a two-part exploration of what powers fundamental value creation and investability in sectors that drive African VC opportunities. The first part is focused on fintech, starting from the premise that digitizing African economies is the African inv…
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In this episode, our host Ryan Koch demystifies Generative AI and large language models, discussing their potential, risks, and ethical implications. We confront misinformation, privacy issues, and explore questions around authorship and economic impacts. This episode is a must-listen for anyone seeking a balanced understanding of these pivotal tec…
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We're joined by[Marina Nitze(https://twitter.com/MarinaNitze) to talk about their book Hack Your Bureaucracy(https://www.hackyourbureaucracy.com/). We'll discuss tactics you can use to get things done in all sorts of organizational environments.### Resources and Shoutouts:- Recoding America (book)(https://www.goodreads.com/book/show/61796680-recodi…
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Welcome to Episode 5, the next to last of Dans les Coulisses, a series exploring VC and tech entrepreneurship in Francophone Africa, brought to you by Impact Hub Dakar and The Trajectory Africa. For this episode, we have two guests: Birame Sock and Madji Sock. Birame Sock is a technology expert with over 20 years of experience as a tech entrepreneu…
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Welcome to Episode 4 of Dans les Coulisses, a series exploring VC and tech entrepreneurship in Francophone Africa, brought to you by Impact Hub Dakar and The Trajectory Africa. This episode’s guest is Tijan Watt. Tijan is a Co-Founder and General Partner of Wuri Ventures, a pan-African venture capital fund focused on pre-seed and seed opportunities…
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Did you know this podcast has been going for 2 years? That's a lot of freelancing chat. In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?). And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to hel…
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This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first. “As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.” In this episode, Jude shares more tips and examples of how visual…
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We're pulling one out of the archives to start off 2023!This time we talk discovery sprints! We're joined by Jenn Noinaj (https://www.linkedin.com/in/actuallyjenn/)} and Kathryn Jurick(https://www.linkedin.com/in/kathrynjurick/), authors of the United States Digital Service guide to discovery sprints. We'll chat about what these are, how they're ru…
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How can a pair of white shoes help someone land a new client? Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts. In this first part, Jude explains how to harness the power o…
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Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides. Our conversation…
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Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients? Happy clients are more likely to come back again and again – and refer you to their contacts. My guest today is Gigi Davarashvili from …
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We are joined by James O'Brien, CX Lead at Seam Social Labs(https://www.seamsociallabs.com/our-team ) for a conversation about community engagement, including chats about inclusion, co-creation, bias, and the power of language.### Resources and Shoutouts:- Winning on Purpose (book)(https://www.goodreads.com/book/show/58090620-winning-on-purpose)- F…
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Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :) It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: …
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Just imagine - what if you didn't have the constraints that you think you do. Like... What if you're wrong? On the other hand, what if you imposed constraints on purpose to see what would happen? These are the things I think about on the treadmill. Microbusiness owners face an incredible number of limitations, hurdles, and constraints. Some exist b…
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Welcome to Episode 2 of Dans les Coulisses, a series exploring VC and tech entrepreneurship in Francophone Africa, brought to you by Impact Hub Dakar and The Trajectory Africa. Impact Hub Dakar is a Dakar-based incubator that supports early stage startups in Senegal, with a mission to help investors meet scalable, early stage startups in Francophon…
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This week I take you behind the scenes at the Magazine Street conference. (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.) I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not j…
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Black Friday is the worst best idea that capitalism ever had. Let’s start with this though – do you even know the origin of the term “Black Friday”? When I was a kid I remember thinking it must have something to do with Black people, but I could never figure out why that would be the case, or why everyone seemed to be okay with that. Later when I l…
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"All freelancers should have an email newsletter for their business, 100%, without a doubt!" My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your…
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Are you missing a trick if you don't use TikTok to market your freelance business? My guest today is Chloe Barnes, a freelance copywriter at The Write Chloe who successfully operates a TikTok-first marketing strategy for her business. Chloe shares her top tips for navigating the platform and makes creating “real person TV” easy and effective, inclu…
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I'm Peter Buck, and this is Microbizmentors. We explore small business development topics in the context of ACTUAL small businesses. This epsiode discusses everyone's least favorite topic: paperwork. It's on my desk, it's on my couch... it's everywhere. Staying on top of it is difficult at best, from taxes and business licensing to processing new d…
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I'm Peter Buck, and this is Microbizmentors. We explore small business development topics in the context of ACTUAL small businesses. This episode has more info about who I am and where I've come from, as well as info about upcoming episodes and topics. If you have a question you'd like to ask, a scenario you'd like help with, or a comment, reach ou…
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I'm Peter Buck, and this is Microbizmentors. We explore small business development topics in the context of ACTUAL small businesses. This episode has more info about who I am and where I've come from, as well as info about upcoming episodes and topics. If you have a question you'd like to ask, a scenario you'd like help with, or a comment, reach ou…
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It's the health episode! Working alone, from home, jumping from one task to another – it's all too easy to forget to take care of our physical and mental well-being properly. Sally Duffin is a freelance writer and nutritional therapist, and she joins me to share some of her favourite healthy habits to help you feel and perform at your best. We pack…
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I decided what the world REALLY needs is another podcast. There just aren't enough people sharing their expertise, trying to put enough hooks in their content to make you circle back and make you hop, skip, and jump on a call. Cringe. My podcast is different. Just like everyone else's. I've decided to just record them in one shot without going back…
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One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies. But how do you transition to selli…
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We are joined by Jeremy Hartman(https://www.linkedin.com/in/jeremyhartman2022/), VP of Venture Forward and Community Engagement at GoDaddy(https://www.godaddy.com/)to talk about accessibility and sustainability on the web.### Resources and Shoutouts:- The Accidental President (book)(https://www.goodreads.com/book/show/35106890-the-accidental-presid…
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Do you have a niche or specialism as a freelancer? Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind? People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not. And crucial…
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So you know you should be working ON your business as well as IN it, but how do you actually do that when you're busy? If you've got more work than you can handle, need some help to trim your to-do list, or want to outsource but are not quite sure where to start, this episode is for you. Outsourcing expert Lisa Tennant runs a virtual assistant serv…
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We are joined by Mike Gifford(https://twitter.com/mgifford, Senior Strategist at Civic Actions(https://civicactions.com/)to talk about accessibility and sustainability on the web.### Resources and Shoutouts:- https://www.goodreads.com/en/book/show/40864002-a-psalm-for-the-wild-built- https://www.goodreads.com/book/show/57094295-termination-shock- h…
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Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR? My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss: Why you shouldn't overlook PR as a strate…
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Regular listeners know that I love hearing how other freelancers stay organised – if you do too, I think you'll enjoy this episode. Bonnie Harrington, freelance writer, host of Tomato Tuesdays, and Pomodoro enthusiast joins me to discuss: The life-changing magic of the Pomodoro technique Using Pomodoros for time tracking so you can charge correctly…
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Are you worried about what the current economic situation might mean for your business? If so, please know you are not alone. In this solo episode, I share the questions I'm considering to prepare my freelance business for economic disruption, including: How is the downturn affecting my niche? Should I change my services? Should I raise or lower my…
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Welcome to The Trajectory Africa: Rewind, the summary episode for the Trajectory Africa, a "pop-up" podcast series exploring the trajectory, or pathway, of venture capital and startup formation in Africa. Over the course of 11 episodes, the series has explored: the key characteristics of African markets; the opportunities presented by digital comme…
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Do you need to make a change in your business? Feeling a bit daunted? This episode is for you. My guest is Heather Pownall, a media marketing and comms specialist who has been making some big changes in her business. Heather shares what prompted her to pivot and how it’s going so far. We discuss: The scary vs exciting aspects of change Reframing ch…
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We are joined by Joseph Tajaran (https://www.linkedin.com/in/tajaran/), organizer and Brigade Captain of Code for Chicago (https://codeforchicago.org), to chat about what it takes to lead a sustainable volunteer organization.### Resources and Shoutouts:- Chicago UX Book Club (https://www.meetup.com/UXChicago/)- The Conscious Creative (book) (https:…
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Forget those "find your purpose" pdf worksheets that get forgotten about as soon as you hit save and get back to the day job – this episode will help you figure out what really drives your business so you can transform it from ticking along to truly thriving. Matt Saunders, former freelance web designer and creator of the Freelance Business Builder…
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Joining me for this episode is Nikki Simpson, someone who truly embodies the idea that if you want to see something exist in the world, then you should just go ahead and create it yourself. Nikki is the founder and director of the International Magazine Centre and the brains behind the brand new conference Magazine Street, which takes place on 29 S…
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