My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional CMO. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response to my own contentiously titled post, …

In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including: The current state of web acquisition for subscription apps; The timeline over which web acquisition gained trac…

My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development. Among other things, we discuss: How …

My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: The role of anti…

ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network?); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in …

My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytic…

My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghos…

In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's…

In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone…

In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive …

My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landsca…

My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misun…

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…

My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …

My guest on this episode of the podcast is Lazar Radic, a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of th…

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washi…

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large on…

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a tax…

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are genera…

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Autho…

In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerc…

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a u…

I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success…

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Dr. Grace Kite⁠, the Founder and CEO of two companies: ⁠magic numbers⁠, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and ⁠magic works⁠, a company that specializes in training related to the application of econometrics to mar…

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encou…

My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studi…

My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause, the founders of ContextSDK, a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-k…

My guest on this episode of the Mobile Dev Memo podcast is David Barnard, who is the Growth Advocate at RevenueCat, the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-pla…

My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor co…

My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The prim…

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast t…

My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman, a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in …

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can h…

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed t…

My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attri…

My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos. Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including: The role of causal inference in marketin…

My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy on…

In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad Innovation at Roku, about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss: The high-level promise of CTV for advertisers Creative strategy for CTV The availability and efficacy of targeting on CTV The verticals …

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown…