Parhaat Ppc For Attorneys Podcastit (2024)

1
Elevating Your Law Firm's Presence: The Power of Client Reviews 11:28

11h ago11:28

11:28

Join Anthony Karls in discussing the importance of client reviews for local search ranking. Learn how to evaluate and improve your law firm reputation with essential storefronts like Google Business Profile, Facebook, Bing, and Yelp. Gain insights into the two main SEO factors: technical optimization and user metrics. Understand the impact of revie…

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From Load Speed to CTAs: Grading Your Family Law Website Effectively 9:18

12h ago9:18

9:18

Join Anthony Karls as he breaks down the essential elements of website audits focusing on usability and conversions for family law firms. Learn about the importance of site speed, content relevance, mobile usability, and effective call-to-action strategies. Utilize tools like Lighthouse and follow the Rocket Clicks grading guide to optimize your we…

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The Ultimate Guide to Grading Your Citation Sections 7:36

13h ago7:36

7:36

Join Anthony Karls as he walks you through a quick audit guide for grading your law firm's citation section. Learn about the seven essential sections, including Google Business, Facebook, Bing, Yelp, and various levels of listings. Understand how to ensure information accuracy, consistency, and presence across multiple platforms to drive more leads…

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Rocketing to the Top: Directory Listings for Local SEO 4:36

1d ago4:36

4:36

Join Anthony Karls, President of Rocket Clicks, as he delves into the importance of general directory listings to enhance local SEO rankings. Discover the significance of maintaining consistent and accurate Name, Address, and Phone Number (NAP) across various authoritative sites such as Yelp, Facebook, Apple Maps, and more. Learn the steps for perf…

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Maximizing the Map: Key Storefronts for Online Success 11:57

1d ago11:57

11:57

Anthony Karls explains the importance of optimizing online storefronts for local businesses, especially law firms. He emphasizes the significance of Google Maps, Facebook, Bing, and Yelp in the digital presence. He shares data showing that 42% of Google searchers engage with the map listings and offers advice on maintaining an active and accurate p…

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State Directory Listings The Key to Extra Credit in Local SEO 10:08

1d ago10:08

10:08

Anthony Karls discusses the importance of state directory listings in citation audits, highlighting their role in achieving high local search rankings. He explains the components examined during audits, such as name, address, and phone number (NAP) consistency. The video Anthony gives an example on Michigan's directory listings and emphasizes the b…

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Effective SEO Strategies for Law Firms: The Role of Niche Directories 4:00

1d ago4:00

4:00

Join Anthony Karls as he delves into the specifics of citation audits for law firms, focusing on the importance of consistent and accurate information across niche attorney and lawyer directories to improve SEO rankings. Learn how to ensure your listings are correct to gain better trust from Google and rank higher in search results. Whether you're …

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Maximizing Map Rankings with City and Neighborhood Directories 4:19

1d ago4:19

4:19

Join Anthony Karls as he delves into the importance of city and neighborhood-level business directories for dominating family law maps. Discover how local listings can enhance your search engine rankings, validate your business's information, and boost your visibility in local searches. Learn the benefits of being present on directories like Jackso…

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Boost Your Local SEO - Understanding the Role of Data Aggregators 3:58

1d ago3:58

3:58

Join Anthony Karls as he explains the importance of Data Aggregators in local SEO. Discover what data aggregators are, how they work, and why ensuring the consistency of your business information across these databases can significantly impact your search engine rankings. Learn about the top data aggregators used in the industry and how you can aud…

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Navigating Law Firm Directories for Local SEO Success 5:02

1d ago5:02

5:02

In this episode, we dive deep into the importance of law firm directories and our quick audit process at Rocket Clicks. Learn how listing your family law firm on general listing sites, state-specific sites, and niche law firm directories can boost your Google map rankings. Discover the significance of having both your law firm and attorney profiles…

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Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest 1:00:37

1d ago1:00:37

1:00:37

Do you have a comment about this topic... Send us a Text Message. Click here RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law fi…

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Unlocking Revenue Growth with Effective Data Use 24:02

2d ago24:02

24:02

Join Anthony Karls and James Patterson of Rocket Clicks as they dive into leveraging measurement tracking to buy data and conduct market research. Discover the importance of waterfall reporting, how to refine prospecting strategies, and how to effectively utilize programmatic advertising for local entrepreneurs. 00:00 Introduction to Revenue Roadma…

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Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers 42:03

8d ago42:03

42:03

Do you have a comment about this topic... Send us a Text Message. Click here Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fus…

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Profit Pathways: Embracing Sales in Every Aspect of Life 16:03

8d ago16:03

16:03

Join Anthony Karls, President of Rocket Clicks, as he sits down with CEO Tyler Dolph to explore the mindset essential for sales success. Discover why sales is a prerequisite for life, how to navigate selling in various scenarios, and the importance of believing in what you sell. 00:00 Introduction to Revenue Roadmap 00:20 The Mindset of a Salespers…

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Discovering Leadership Voices 15:54

15d ago15:54

15:54

Join Anthony Karls and Matthew Hacker on 'Revenue Roadmap' as they dive into leadership development. Discover the 'Giant' program's impact on team building, revenue growth, and more. Explore the five leadership voices and the 70/30 principle for effective personal and professional growth. 00:00 Introduction and Welcome 00:18 Matt's Background and L…

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The Value of SEO: An In-Depth Discussion 14:00

22d ago14:00

14:00

Join Anthony Karls and Casey Shea from Rocket Clicks as they delve into the power of SEO for local businesses. Discover why SEO is essential, how it provides fixed costs, and builds trust and visibility online. Learn about optimizing for emerging tech like AI and prepare for an in-depth SEO discussion next session. 00:00 Welcome to Revenue Roadmap …

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Paid Media Insights: Inbound vs. Outbound Strategies 16:15

29d ago16:15

16:15

Join Anthony Karls and James Patterson on Revenue Roadmap as they dive into inbound vs outbound paid media, their roles in the five stages of awareness, and their impacts on marketing. Learn how to blend these strategies effectively for mature markets and emerging industries, plus tips on measuring success. 00:00 Introduction and Welcome 00:06 Meet…

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1000+ MVA Cases Monthly Learn How Angel Reyes Built a Texas Personal Injury Enterprise 23:53

1M ago23:53

23:53

Welcome to the third season of Law Firms on the Map! 🥳 In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares…

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Boosting Law Firm Growth with AI Web Development and Beyond - Kaspars Milbergs 18:25

2M ago18:25

18:25

Hello. It's so good to have you here again! 🎉 In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development. Kaspars shares insights from his 17+ years of experience in digital technology, touching on how A…

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Legal Marketing Insights: Safeguarding your Investments 40:42

2M ago40:42

40:42

Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has …

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Unlocking Team Potential: The GiANT Journey at Rocket Clicks 22:17

3M ago22:17

22:17

Join Anthony Karls and Matt Hacker as they discuss the 'Giant' leadership training program at Rocket Clicks. Learn how this initiative helps improve team communication, culture, and ultimately drive revenue for local entrepreneurs. Matt shares his journey in marketing and leadership, emphasizing the importance of a unified language within teams. 00…

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From LLM to GPT-4: Demystifying AI for Small Businesses 21:02

3M ago21:02

21:02

Anthony Karls of Rocket Clicks and Casey Shea discuss how AI, particularly ChatGPT, can boost small business productivity by 40%. Learn about the evolution of GPT, practical use cases, and how to create tailored AI tools to streamline tasks like resume screening. 00:00 Introduction to Revenue Road 00:31 Understanding AI and ChatGPT 02:42 Impact of …

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Mastering The Most Important Sale: Convincing Yourself First 11:10

3M ago11:10

11:10

Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO and Head of Sales, as they delve into the concept of 'The Most Important Sale.' Learn why selling yourself is crucial to driving revenue, how to maintain passion and conviction, and practical exercises to keep your team motivated. 00:00 Introduction to Revenue Roadmap 00:57 The Mo…

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The Proper Way to do Local SEO for Law Firms 19:13

3M ago19:13

19:13

Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results pag…

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Legal Leads Unleashed: Mastering LSA Ads for Attorneys with Thomas Glasgow 31:05

3M ago31:05

31:05

Hi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs fo…

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The Perfect Sales Process: Insights from Rocket Clicks 22:03

4M ago22:03

22:03

Join Anthony Karls and Tyler Dolph from Rocket Clicks as they dive into the methodologies of the perfect sales process, based on Grant Cardone's teachings. Discover the importance of understanding the dominant buying motive and how a refined sales process can drive revenue and build lasting client relationships. 00:00 Introduction to the Revenue Ro…

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7 Best Display Advertising Platforms for Law Firms 24:55

4M ago24:55

24:55

Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so…

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From Leads to Revenue: The Marketing Story Unveiled 22:42

4M ago22:42

22:42

Join Anthony Karls and James Patterson from Rocket Clicks in this episode of Revenue Roadmap. Learn about effective measurement and tracking in paid media campaigns, how to connect marketing efforts to revenue, and ensuring you're asking the right questions to your marketing experts for optimal results. 00:00 Introduction to Revenue Roadmap 01:01 M…

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The State of Social Media (2nd half 2024) 57:30

4M ago57:30

57:30

Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? C…

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Decoding the Search Engine Mysteries: Insights from an SEO Expert 18:32

4M ago18:32

18:32

Join Anthony Karls and SEO expert Nick Perow in this episode of Revenue Roadmap as they delve into the essentials of search engines and SEO. Learn how indexing works, the importance of ranking for revenue-driving keywords, and how to avoid misleading SEO practices. 00:00 Introduction to Revenue Roadmap 00:11 Meet the SEO Expert: Nick Perow 01:40 Un…

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Replay: Managing Paid Media for Law Firms 38:31

4M ago38:31

38:31

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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Achieving Optimal ROI In Law Firm PPC Campaigns 32:25

4M ago32:25

32:25

In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here yo…

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Revenue Roadmap: Unlocking the Power of Paid Media 12:16

4M ago12:16

12:16

In this episode of Revenue Roadmap, Anthony Karls and JP VanderLinden of Rocket Clicks, dive into the world of paid media. They discuss the differences between digital and offline media, the importance of targeted advertising, and how small business owners can optimize their advertising strategy to drive revenue and gather valuable customer insight…

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Reflecting on the First Half of the Year: A Guide to Success in the Second Half 11:39

4M ago11:39

11:39

Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the…

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What it means to “think big” and where to start 44:27

4M ago44:27

44:27

Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems t…

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Does Geofencing Work for Attorneys? 18:03

5M ago18:03

18:03

Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can …

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Exploring the Boundaries of Using AI in Legal Marketing 26:01

5M ago26:01

26:01

Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precisi…

1
Can You Guarantee Results in Legal Marketing? 48:42

5M ago48:42

48:42

Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-e…

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Understanding the Buyers Journey in the Digital Age 22:01

5M ago22:01

22:01

Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital ag…

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Misunderstanding Data Measurements 16:21

6M ago16:21

16:21

Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matt…

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Discover Hidden Opportunities with a Technical SEO Audit 14:41

6M ago14:41

14:41

Is your website optimized well enough to drive significant online revenue? Dive into our technical SEO revenue roadmap where Rocket Clicks' expert Casey Shea unravels the mysteries behind successful SEO strategies! 🔑 Key Strategies Unveiled: - What is Technical SEO and why it's crucial for your online presence - How a solid SEO strategy influences …

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From Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation Processes 32:46

6M ago32:46

32:46

In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices. From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of …

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Meet the Attorney: Law Firm Operations 37:22

6M ago37:22

37:22

Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his…

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Meet The Attorney: Why Care About Intellectual Property? 49:34

6M ago49:34

49:34

Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna L…

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Paid Media for Law Firms: Google, Meta and Tiktok 37:21

6M ago37:21

37:21

Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths.…

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Website Design Essentials for Law Firms 36:24

7M ago36:24

36:24

Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo…

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Meet The Attorney: Evolution of Erin 47:30

7M ago47:30

47:30

Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. …

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It is not Building, it is Crafting a Business 40:45

7M ago40:45

40:45

Do you have a comment about this topic... Send us a Text Message. Click here Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's…

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Meet The Attorney: Leaning into the Process with a PI Powerhouse 38:45

7M ago38:45

38:45

Do you have a comment about this topic... Send us a Text Message. Click here Michael Alder is the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury and employment litigation cases. He is known as one of the top trial attorneys in California, an advocate for underdog clients, and a …

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8 Legal Marketing Trends for 2024 25:10

8M ago25:10

25:10

Do you have a comment about this topic... Send us a Text Message. Click here Since the pandemic, lawyers and attorneys are more open to using non-traditional tactics for promoting their law firms nowadays. But now that the legal industry has finally caught up with marketing and technology, what are the potential changes in store for the future? I’v…

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