Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency. Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours. Whether you are just startin ...
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7 Critical Reasons Marketing Agencies Fail Without A Strong 2nd Tier Of Leaders (And How to Fix It)
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Are You Drowning in Daily Tasks Instead of Steering Your Agency Toward Growth? Do you find yourself constantly putting out fires, feeling overwhelmed despite having a team? If so, you're not alone. In today’s fast-paced business environment, having a strong second tier of leadership isn't just helpful—it's essential. Without it, you risk burnout an…
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The End Of Agency Commoditisation - A Conversation With Mikael Dia
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35:55
Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market? In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concern…
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The Agency Owner's Dilemma: Balancing Dreams and Fears in an Ever Changing World
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22:11
Do you ever feel torn between pursuing your vision for your agency and the weight of daily fears that hold you back? Balancing your ambitions with the practical realities of agency management can seem like an endless struggle. For agency owners, the tension between dreaming big and the fear of financial instability or losing clients often means you…
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Unlock the Secret to 50% Margins: Pricing Strategies Every Agency Needs!
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33:23
Are you struggling to set prices that reflect your agency's true value whilst at the same time, staying competitive? In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth. Whether it's overcoming the legacy of …
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Why You Need to Start Planning for Succession NOW
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14:38
What would happen to your agency if you had to step away for a month due to an unexpected circumstance? In the dynamic world of agency life, where the whirlwind of client deadlines and team management is the norm, it can be easy to neglect planning for the future stability of your business. For any agency owner who dreams of a sustainable, scalable…
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6 Boundaries Every Marketing Agency Owner Must Set to Avoid Burnout and Boost Profits
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15:06
Is your agency constantly struggling to balance client demands with healthy work practices? In the high-pressure environment of agency life, where the lines between professional obligations and personal time often blur, establishing and maintaining clear boundaries can be challenging. Yet without these boundaries, agency owners and leaders may face…
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Why Saying 'I'm Too Busy' is Killing Your Agency and 6 Ways to Fix It
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22:48
Are you tired of hearing "I was too busy" as your team's go-to excuse for missed deadlines? In the high-pressure world of agency work, where meeting deadlines and delivering outstanding results are crucial, the frequent use of "I was too busy" can erode trust and productivity. For agency leaders, this excuse not only hinders project success but als…
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How AI Is Changing The Face Of Coaching & Mentoring In Agencies
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15:00
Are you able to afford your own coach? What about a mentor for each of your team members? For most, the answer will be NO but AI is having and going to have a huge impact on this area meaning every agency owner will have their own coach and every time member, their own mentor. In a time when Artificial Intelligence is revolutionising how we manage …
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12 Essential Steps to Productise Your Agency for Profitable Growth
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34:56
Is your agency struggling to keep up with clients who request highly-tailored bespoke services which end up eating into your profitability and efficiency? In an era where agencies are constantly juggling between custom projects and scalability, the transition to productised services can be a game-changer. Many agency owners find themselves overwhel…
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3 Essential Strategies Every Agency Owner Needs to Stay Connected to Their WHY
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13:59
Do you ever wonder why you are running your own agency, stuck in the weeds and lurching from one demand or crisis to the next? In the fast-paced world of agency life, it's easy to lose sight of your core motivations and why you started your own agency amidst the daily grind. For agency owners and leaders, reconnecting with your deeper purpose can r…
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The Power Of Living In The Present
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13:12
Did you know that a holiday in nature could teach you a vital lesson about running your agency? I recently returned from exploring the stunning fjords of Norway, and it was a stark reminder of the power of living in the moment. In the fast-paced world of agency life, where every second is packed with emails, meetings, and deadlines, it's easy to fo…
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You Think Your Agency is Niched? Think again!
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17:02
Do you think your agency has nailed its niche? Think again. In today’s competitive agency landscape, merely believing you have a defined niche (e.g. ‘we are tech specialists’) might not be enough to secure your place and stand out. Many agencies still operate too broadly, which can dilute their appeal and lead to missed opportunities with ideal cli…
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How 3 Storytelling Techniques Can Revolutionise Your Team and Client Relationships
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12:32
Have you ever felt that your message just isn’t getting through to your clients or team members? In today’s competitive agency environment, where clarity and connection can make or break relationships, mastering the art of storytelling in communication is paramount. Whether you’re struggling to convey complex ideas or seeking to build stronger, mor…
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From Agency Owner to AI Entrepreneur: Jodie Cook's Journey
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37:45
In this week’s episode, we have a truly inspiring journey to unpack. If you're navigating the challenges of entrepreneurship or intrigued by the intersection of technology and business, you're in for a treat. I sat down with the incredibly accomplished Jodie Cook. Known for her keen insights into entrepreneurship and AI, Jodie has a wealth of exper…
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5 Types of Lead Magnet: The Secrets to Tripling Your Agency's Email List
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20:54
Are you struggling to expand your email list with genuinely interested prospects? In today's marketing world, the challenge to continuously feed your sales funnel with qualified leads is a common yet critical problem. Creating a dependable system to attract and convert high-quality leads is essential for sustainable growth if you want to avoid the …
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Artificial Intelligence or Bust: 5 Harsh Truths Every Marketing Agency Owner Must Face to Harness AI Effectively
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21:16
Not every agency owner can afford 1-2-1 coaching and most agencies don’t have the budget to provide every team member with a mentor. But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business…
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Set It and Forget It: Building Self-Managing Lead Generation Campaigns
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22:47
Are you tired of constant email management that eats up your time and gets you nowhere? Or perhaps you email your list sporadically (or not at all!)? In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email ta…
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Unlocking the Power of the Inbox: 5 Essential Tactics to Transform Your Agency's Lead Generation with Email Marketing
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14:08
Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but you’re not! In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not …
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The Power of Specialisation - How Niching Down Can Skyrocket Your Marketing Agency's Growth
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21:07
Are you constantly battling to stand out in the saturated market of generalist marketing agencies? For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom. It's a common predicamen…
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Mastering Client Acquisition: Identifying Ideal Prospects & Avoiding Proposal Ghosting
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13:31
Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace? In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dea…
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The Perennial Puzzle: Why Marketing Agencies Struggle with Their Own Marketing
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10:10
Why are agencies so bad at applying the smart advice they give their clients, to their own businesses? I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. Time Stamp [01:45] - Why are marketing agencies not very good at doing their own marketing? [02:26] - Is the 'client …
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Building a Resilient Agency: Strategies for Recession-Proofing Your Business
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17:18
Are you tired of the feast or famine cycle in your agency? Discover how to recession-proof your agency and ensure a steady flow of clients and revenue, even in challenging economic times, in today’s The Agency Accelerator podcast. In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stabl…
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How AI is Crafting the Agency of Tomorrow: A Top Ten Breakdown
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35:22
Are you ready to explore the AI revolution in the agency world and maximise your creative and operational potential? In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unpreced…
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Beyond Custom Work: Brad Hussey Explains How to Productise for Success
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43:12
Are you tired of the unpredictability of income and client work in your agency? Transitioning to productised services could be the game-changer you’re seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours. Agencies are striving to find susta…
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Building Community: Overcoming the Loneliness of Agency Ownership
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20:02
Are you tired of feeling isolated and overwhelmed running your agency - making critical decisions without anyone to bounce ideas off of, or lacking the support of a like-minded community? In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. …
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Staying in Love with Your Agency: A Guide to Sustainable Growth
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14:05
Feeling disconnected from your agency and struggling to reignite your passion? In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success. If you're rea…
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Mastering Agency Sales: Ben Potter's 3 Pillars of Success
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40:16
Are you ready to turn leads into loyal clients by transforming your agency's sales strategy? In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face. Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales…
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The Power of Now - How Today's Actions Impact Your Agency's Future
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15:49
Are you struggling to balance day-to-day agency demands while steering towards long-term success? In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success. By tuning in, you'll gain insight into the common pitfalls of ‘future bli…
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The Rise of AI Coaches in 2024: A Game Changer for Agencies
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23:31
Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way. In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners. Rob shares his journey of developing his own AI coach, As…
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Creating a Powerful Senior Leadership Team: A Crucial Step in Building a Self-Running Agency
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15:24
Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities? If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency. By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to…
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The Power of Simplification: Achieving More by Doing Less in Your Agency
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15:31
Struggling to juggle numerous tasks and tools in your agency, leading to decision fatigue and diluted quality of service? Imagine achieving more by doing less. In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and you…
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Why Agencies Are Not Profitable - The Pathway to 30%+ Net Profit with Robert Patin
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34:51
Are you struggling to maximise your agency's profitability in today's competitive market? Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast. In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strat…
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Celebrating Episode 200: Milestones and Insights from the Agency Accelerator Podcast Journey
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10:14
Welcome to a special episode of The Agency Accelerator podcast, where we celebrate a significant milestone - our 200th episode. When I first started the podcast I never dreamed we would reach episode 200 and build a community of loyal listeners. Fast forward 3 years and here we are! In this special episode, I share lessons learned: quality over qua…
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The 9 Essentials for Best-in-Class Client Service in 2024
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19:25
In the competitive landscape of agency life, standing out and avoiding the race to the bottom is crucial. The focus of this episode is on empowering you with strategies to not only win clients but also retain and grow them. As we approach 2024, a challenging economic year, ensuring exceptional client service becomes even more vital for the sustaina…
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Mastering the 4 Key Areas to Build a Profitable Agency with Michael Wark
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31:31
In this episode of The Agency Accelerator, host Rob Da Costa is joined by guest Michael Wark, CEO of Trimline. They dive into the four key areas that agency owners need to focus on to build a profitable and sustainable business. From mindset and metrics to process and cash flow, they provide valuable insights and practical tips for agency owners to…
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Step Up Your Productivity Game: My Top 16 Tools for Running a High-Performing Agency in 2024
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17:53
Today's episode is all about my favourite tools and apps that have helped me run my business more efficiently and effectively. I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and producti…
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Solving the Scaling Bottleneck: An Entrepreneur's Guide to Operations With Jhana Li
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34:39
Welcome to episode 196 of The Agency Accelerator! In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources. Together, Rob and Jhana explore the impor…
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The Delegation Dilemma: Tips for Agency Owners to Let Go and Level Up
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14:53
Welcome to the latest episode of the Agency Accelerator podcast. Today we are delving into the challenges that agency owners face when it comes to letting go and stepping up in their businesses. Drawing from his own experience of running an agency, Rob discusses the importance of delegation, the benefits it brings, and the mindset shifts required t…
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What Agency Model is Right for You with Jessica Lackey
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31:15
In this episode of The Agency Accelerator, host Rob Da Costa dives into the crucial question - What Agency Model is Right for you? Joined by business and operations strategist, Jessica Lackey, they discuss the importance of reassessing one's role as a business owner and aligning personal and business visions. Jessica shares valuable insights on des…
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From Drowning To Delegating: How To Stop Working IN Your Agency So You Can Work ON Your Agency
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13:35
In today's episode, we tackle a common problem faced by agency owners - being stuck in the day-to-day grind of client work. As your agency grows, it's easy to get caught up in the tactical details and lose sight of the bigger picture. But fear not, Rob is here to share some valuable tips on how to delegate and elevate your role, so you can focus on…
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Boosting Agency Efficiency: Why Focusing on Throughput Matters More Than Utilisation with Skyler Reeves
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31:56
In today's episode, my guest, Skyler Reeves, the founder and CEO of Ardent Growth, challenges the conventional wisdom of why focusing solely on agency utilisation is the wrong metric. We delve into the concept of throughput and why it should take precedence over utilisation. Skyler shares valuable insights from applying this approach in his agency …
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The Future of Agency Mentorship: How AI is Transforming the Way We Learn and Grow with AgencyAssist
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11:47
In today's episode, I'm going to share something really innovative and game-changing with all of you and something I have been working on, behind the scenes, all summer. I recently created an AI version of myself, yep, meet AI Rob, (it’s actually called AgencyAssist). Now, I know there's a lot of hype around AI these days, but trust me, this is dif…
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Beyond Selling Your Agency - Creative Ways to Plan Your Succession
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32:03
In this episode, we are diving into the topic of succession planning with guest Christine Nicolson. We explore the importance of agency owners considering the future of their agency (way before any succession plan is enacted) and the steps they can take to ensure the plan is delivered. From evaluating daily tasks, determining business value, to str…
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The View From The Top: What Climbing Snowdon Taught Me About Business & Community
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12:54
Today we have a slightly different and more personal episode. Earlier this month, I had the incredible experience of climbing Mount Snowdon, the highest mountain in England and Wales. This challenging endeavour not only pushed me to my limits physically but also provided valuable insights and lessons applicable to running a business. So in this epi…
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5 Email Marketing Mistakes Derailing Your Agency's Growth
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11:25
In today's episode, we dive into the world of email marketing and how it can be a game-changer for your agency's growth. Rob shares five common mistakes that agencies make when it comes to their email marketing strategy, from not building their email lists organically to not segmenting their audience effectively. Join me as I uncover these mistakes…
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Scaling Your Agency Through Outsourcing With Brian Gerstner
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26:15
In today's episode, Brian Gerstner, founder of White Label IQ, joins Rob to share his expertise on how marketing agencies can leverage outsourcing to enhance their capabilities and fuel growth. We delve into the pros and cons of outsourcing versus in-house hiring when is the right time to consider it, how agencies can find reliable partners and the…
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The Over-servicing Epidemic: How To Push Back Without Losing Clients
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15:18
In today's episode, Rob dives deep into the over-servicing epidemic that plagues many agencies. We all want to please our clients, but at what cost? Rob discusses the hidden costs of over-servicing, shares strategies for establishing better boundaries, and offers ideas on how to refocus on high-value work to accelerate agency growth. Over-servicing…
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The Power of Batching: How Time Blocking will Transform Your Agency
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13:44
Welcome to Episode 185 of The Agency Accelerator, where we delve into the power of batching and how it can transform your agency. If you often find yourself overwhelmed and jumping between tasks, feeling exhausted at the end of the day without a sense of accomplishment, then this episode is for you! As agency entrepreneurs, we face constant context…
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Closing the Deal: Pre-Proposal, Pitch, and Post-Pitch Strategies with Joe Ardeeser
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32:17
In today's episode, my guest, Joe Ardeeser, from Smart Pricing Table, explores the art of writing a winning proposal. Joe will share his insights on what to do before agreeing to write a proposal, how to structure a proposal effectively, and how to make a great impression with your follow-up. We also discuss the importance of understanding your cli…
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Progress Over Perfection
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Procrastination and perfectionism can hold agency leaders back from taking action and making progress. We often tell ourselves stories that our work isn’t good enough yet or that we need to know more before launching something new or completing a project. But these limiting beliefs keep us stuck. The expression "progress over perfection" reminds us…
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