Getting STARTED Support this podcast: https://podcasters.spotify.com/pod/show/samantha-delgado/support
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Practical advice about how to build a stronger, more sustainable news business
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The future of local watchdog journalism ft. Dean Baquet and Evan Smith
1:18:35
1:18:35
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1:18:35
We're excited to bring you another special News Guest episode this month featuring former New York Times executive editor Dean Baquet and The Texas Tribune co-founder Evan Smith, who spoke at last year's Independent News Sustainability Summit about the future of local watchdog journalism — and how national newsrooms like the Times can support it. P…
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Reimagine newsroom culture and build more sustainable workplaces ft. Angilee Shah and Sisi Wei
53:07
53:07
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53:07
We're excited to bring you a special News Guest episode this month featuring Charlottesville Tomorrow CEO and editor-in-chief Angilee Shah and The Markup editor-in-chief Sisi Wei, who spoke at last year's Independent News Sustainability Summit about how to reimagine newsroom culture and build more sustainable workplaces. P.S. Our next in-person eve…
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Make time for revenue work in 2023 ft. Kyle Constable and Lizzy Hazeltine
28:10
28:10
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28:10
With stories to edit, websites to update, and social media accounts to maintain, it’s easy for revenue work to fall by the wayside, unless it’s part of your daily routine. Our guests in this episode have ideas on how to keep you focused on getting dollars in the door in 2023 and beyond: Kyle Constable is the director of membership and digital innov…
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Prevent burnout as a news business leader ft. Ryan Belmore and Naseem S. Miller
29:44
29:44
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29:44
When you’re a leader at an independent news organization, it’s easy to feel like you need to wear all the hats – or that you can’t take a day off because your audience and advertisers depend on you. In this episode, you’ll hear advice about how to identify burnout in yourself and your team — and what to do about it – from two experienced news leade…
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Measure and market your impact ft. Angie Cirone and Anjanette Delgado
27:54
27:54
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27:54
News organizations sometimes get so busy doing the work that they forget to track their impact or tell their story to stakeholders, including the people most likely to support them financially. In this episode of News Guest, you’ll learn why and how you can make time for this important work with insights and advice from: Angie Cirone, former direct…
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How to be a better manager ft. Wendi C. Thomas and Samantha Ragland
27:00
27:00
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27:00
A formal education may prepare us well for a lot of things, but being a manager often isn’t one of them. In this News Guest episode, you’ll hear from two people who have been on both sides of newsroom management about how independent news publishers can be better managers. Samantha Ragland is vice president of journalism programs at the American Pr…
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Planning for revenue growth ft. Tom Lappas and Simon Owens
27:51
27:51
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27:51
There are more revenue options than ever available to local independent publishers, from selling ads to launching a membership program to holding events to publishing sponsored content. Of course, having more options also means having to make more decisions — and creating more opportunities for a revenue stream to fail. In this episode, our host Ca…
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Know (and grow) your audience ft. Anita Li and Rebekah Monson
29:48
29:48
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29:48
One of the hardest parts of running an independent news business is building an audience from scratch, especially if you’re trying to do it on a shoestring budget. In this episode of News Guest, host Candice Fortman of Outlier Media is joined by two guests who have worked deep in the weeds of audience strategy to talk about how researching and unde…
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It's almost time for Season 2 of News Guest! Candice Fortman from Outlier Media is back to host a series of conversations about some of the most important topics for local news publishers and people who follow the industry. We'll be talking about audience development, revenue, demonstrating impact, preventing burnout and so much more. Subscribe on …
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Part II: What news founders wish they’d known about launching a media business
20:54
20:54
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20:54
In Part I of this conversation, we talked with Santa Cruz Local founder Kara Meyberg Guzman about finding a sustainable workload and with Gettysburg Connection founder Chuck Stangor about building and managing a tech stack. In this month’s episode, we hear from three more independent news publishers about their advice for first-time founders: Don’t…
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Part I: What news founders wish they'd known about launching a media business
25:06
25:06
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25:06
Getting an independent local news business off the ground is no small feat, and figuring out how to keep it going can be even harder. So we asked publishers: What do you wish you'd known about launching a news business before you started? In this episode of News Guest, we talk with two LION members about their perspectives on that question and the …
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How to make "solutions journalism" part of your revenue strategy
34:05
34:05
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34:05
Research shows that solutions journalism can combat news fatigue, build trust with readers, and deliver more impact than reporting focused on problems alone. But can solutions journalism move the needle on revenue? In this episode of News Guest, you’ll hear two perspectives on that question – first, from Flint Beat founder Jiquanda Johnson in an in…
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7 ideas to make your news business more sustainable in 2022
27:58
27:58
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27:58
Our hypothesis at LION is that the path to sustainability for independent news businesses starts with a strong foundation of operational resilience, financial health, and journalistic impact. But what do these three pillars look like in practice? In our latest episode of News Guest, we explore seven ideas to improve news business sustainability tha…
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How to pitch your journalism to local funders and build stronger biz relationships
23:43
23:43
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23:43
Fall means peak fundraising season for many news organizations — and our three guests today are full of advice about how to build relationships with potential funders, especially those without a long history of supporting journalism. Kimberly Griffin is the publisher and director of revenue for Mississippi Free Press; Kimberly Spencer is the senior…
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How Scalawag’s events are widening its membership funnel and leading to its next phase of growth
29:12
29:12
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29:12
Scalawag has learned that in-person and virtual events can be a powerful “top of funnel” marketing tool for membership by helping introduce its brand to the kind of progressive, diverse, engaged Southerners who are most likely to become paying supporters. In this episode, Scalawag executive director Cierra Hinton and audience growth and engagement …
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How El Tímpano unlocked a new revenue stream by serving “hard-to-reach” communities
26:31
26:31
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26:31
Reader revenue often gets talked up as the future of local news, but what about the people who can’t afford to pay? In this episode of News Guest, Candice talks with El Tímpano founder Madeleine Bair about meeting information needs in low-income communities — and how her nonprofit newsroom unlocked a new revenue stream by doing exactly that.…
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How The 19th* learned from early mistakes and revised its growth plan
30:23
30:23
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30:23
The 19th* is celebrating its first birthday this month, and there’s a lot to celebrate, from a $12 million fundraising haul to its nearly 11,000 paying members. But co-founder and publisher Amanda Zamora says the high-flying independent news startup has also made a few mistakes along the way, especially when it comes to planning for and managing gr…
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How The Objective is trying to scale up by slowing down
21:31
21:31
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21:31
An all-volunteer passion project grows into a full-fledged news operation, with staff to manage, contractors to pay, and a business to run. Gabe Schneider and The Objective team have spent the last 12 months charging full speed ahead at this transition, but now they’re about to try something different: slowing down. In this episode of News Guest, o…
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How RANGE built a newsletter audience from scratch — and converted 9 percent of readers to paying members
23:15
23:15
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23:15
Last summer, Luke Baumgarten was one of 24 aspiring news entrepreneurs selected to participate in the inaugural Startups Boot Camp, a partnership between LION and the Google News Initiative. Today, he’s the publisher of RANGE, a solutions-focused local news organization with nearly 1,000 newsletter readers and 100 paying members. In this episode of…
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How Milwaukee Neighborhood News Service built a racially diverse team that reflects the community it serves
18:57
18:57
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18:57
Many news organizations across the country have *talked* about diversifying their teams and prioritizing equity and inclusion, especially in the wake of last year's Black Lives Matter protests. The Milwaukee Neighborhood News Service has actually done it. Nearly 70 percent of MNNS's paid staff identify as people of color, including its top editor R…
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How Block Club Chicago turned a viral story into a $100,000 campaign
16:21
16:21
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16:21
Gator Watch officially began on July 9, 2019, when the nonprofit newsroom Block Club Chicago broke the news of a rare alligator sighting in west Chicago. 30 stories and 4,000 T-shirts later, Gator Watch went down not only as a viral content series, but also as one of Block Club’s most successful fundraising campaigns ever, bringing in more than $10…
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Daniel Warren Johnson letting y'all know about some health issues that are going on a very big great
5:48
Also we consumer reports and Nation national news there's been reports of consumer products exploding and kitchen and cooking products also cousin pulled off the shelves what to look for--- Support this podcast: https://podcasters.spotify.com/pod/show/samantha-delgado/support
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Just letting everyone know about up coming pod casts--- Support this podcast: https://podcasters.spotify.com/pod/show/samantha-delgado/support
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