Prospecting on Purpose is *the* show to discuss all things prospecting, sales, business, and mindset. As businesses evolve and become more complex, there are HUGE opportunities to cross-pollinate different industries, sales channels, and business practices. This is a place where professionals come together to learn from one another as we prospect for new businesses with creativity, authenticity, and intentionality. Prospecting on Purpose is a mix of Forbes meets Saturday Night Live with your ...
…
continue reading
This is the podcast where we bring together absolute strangers to talk about things that strangers would never normally talk about.
…
continue reading
Historical Friction is a podcast about storytelling, pop culture, the past, and why we reenact it. Also sometimes bad wigs. Created by Alice Procter with Abigail Fine, Helen Victoria Murray and Sara Oberg Stradal
…
continue reading
#dogoodwork is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life ...
…
continue reading
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL ...
…
continue reading
Welcome to the audio library of Melbourne's home of theatre, MTC. Hear from actors and creatives including David Hare, Missy Higgins, Barrie Kosky, Jamie Lloyd, Miriam Margolyes, Joanna Murray-Smith, Simon Stephens, Brett Sheehy, Sam Strong, THE SWEATS, Sigrid Thornton, Jane Turner and more in this collection of recordings from live events, music, and our MTC Talks interview series hosted by Fiona Gruber.
…
continue reading
1
Conversations with Eligible Voters In Pennsylvania - an audio play
Matthew Crehan Higgins, Joey Bucheker
This is an audio play about a journey by phone and on foot to the modern American battleground. written and performed by Matthew Crehan Higgins direction by Joey Bucheker Created completely by volunteers to inspire you to get involved. with Kerrykate Abel, Brant Adamczyk, Caitlin Baeumler Coleman, Kris Bartolomeo, Joey Bucheker, Lou Colaiacavo, Marie Costa, Kevin Crowley, Adrian Ellis, T.J. Farrell, Kate Gallivan, Matthew Gilbert-Wachowiak, Michael Gilbert-Wachowiak, Gail Golden, Mark Higgin ...
…
continue reading
Rachel Vindman thought she’d be a card-carrying member of the GOP forever, until President Trump called her husband a traitor. Microbiologist Jasmine Clark never dreamed of running for office, but then 2016 happened -- now she’s the first Black woman ever elected to represent her suburban district. A US Air Force Veteran turned economist, Amanda Weinstein used to listen to Focus on the Family and lecture her peers about abortion until she couldn’t reconcile her faith with today’s GOP. In the ...
…
continue reading
Professor Game is a weekly podcast where we interview gurus, experts and successful practitioners of games, gamification and game thinking that will bring us the best of their experiences to get ideas, insights and inspiration to make experiences meaningful.
…
continue reading
AroundTheFoghorn.com co-site expert Marc Delucchi hosts a weekly San Francisco Giants podcast with a treasure trove of guests to discuss the latest happenings around MLB and the SF Giants.
…
continue reading
1
How to Sell to Business Model with Sara Murray
28:30
28:30
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
28:30
Join us in this episode as we talk to Sara Murray, a sales consultant, trainer, and speaker, who shares her insights on prospecting and business development. Sarah discusses her approach of adding value in every interaction, bridging the gap framework for sales, and the importance of creativity and genuine interest in building business relationship…
…
continue reading
1
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch
25:44
25:44
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
25:44
Scaling Your Business with Your Spouse Without Relationship Ruin with Kyle and Ariel Tresch In this podcast episode, host Raul talks to Kyle and Ariel, a couple who juggle marriage and business together. They share their journey of overcoming their 'anti-honeymoon phase', where early struggles in balancing their romantic and entrepreneurial lives l…
…
continue reading
1
292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers
41:04
41:04
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
41:04
Here’s something readers don't really want to admit… TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books,…
…
continue reading
1
MARKETING MEDICINE SERIES 👨🏼⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2
35:13
35:13
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
35:13
I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? …
…
continue reading
1
We're Not Getting Trauma Bangs (with Connie Schultz)
57:11
57:11
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
57:11
How are you doing? Are you okay? Are you staying connected to the other people in your life who share your values and are feeling the same way that you are right now? On today’s podcast, we're starting the process of picking up the pieces. We're taking care of ourselves, we're finding reasons to stay hopeful, and we are NOT getting trauma bangs! We…
…
continue reading
1
291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
36:53
36:53
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
36:53
If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped fie…
…
continue reading
1
AI & Automation for Your Workflows (Plus a Live Offer Creation Workshop) with Grant Hushek
50:45
50:45
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
50:45
In this episode, Grant Hushek, head of GrantBot Co., an automation consulting and no-code agency, joins the pod to discuss the power of no-code solutions. Grant explains how his firm helps founders and their teams save time by automating repetitive tasks, often without needing complex AI models. The conversation delves into the common misconception…
…
continue reading
Performed by Kala Gare, Cameron Bajraktarevic-Hayward, Victoria Falconer and Mathew FrankMusic by Mathew Frank, lyrics by Dean Bryant, orchestrations by James SimpsonMixed and recorded by Guus HoevenaarsMy Brilliant Career is playing at Southbank Theatre, 7 Nov — 18 Dec 2024. Learn more at www.mtc.com.au/my-brilliant-career…
…
continue reading
Performed by Kala GareMusic by Mathew Frank, lyrics by Dean Bryant, orchestrations by James SimpsonMixed and recorded by Guus HoevenaarsMy Brilliant Career is playing at Southbank Theatre, 7 Nov — 18 Dec 2024. Learn more at www.mtc.com.au/my-brilliant-careerKirjoittanut Melbourne Theatre Company
…
continue reading
Performed by Kala GareMusic by Mathew Frank, lyrics by Dean Bryant, orchestrations by James SimpsonMixed and recorded by Guus HoevenaarsMy Brilliant Career is playing at Southbank Theatre, 7 Nov — 18 Dec 2024. Learn more at www.mtc.com.au/my-brilliant-careerKirjoittanut Melbourne Theatre Company
…
continue reading
1
SPECIAL SERIES: Using AI to YOUR Advantage ⇐ Using ChatGPT In Real Life??| Bathroom Break #29
10:17
10:17
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
10:17
You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the …
…
continue reading
1
Ep 99: How to Network Your Way to Lasting Success
13:17
13:17
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
13:17
In episode 99 of Prospecting on Purpose, Sara Murray shares the transformative power of networking and the art of asking for help. As part two of her special mini-series, Sara dives into how building meaningful connections through networking has propelled her business forward. Networking, she explains, isn’t just about gathering contacts; it’s abou…
…
continue reading
1
Transforming Gamification's Goal Setting Using OKRs With Sara Lobkovich | Episode 366
35:25
35:25
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
35:25
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: bit.ly/freegamificationcourse-web The Objectives and Key Results framework can transform ambitious visions into measurable outcomes and inspire high performance. Learn about the critical shift from a…
…
continue reading
1
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
38:48
38:48
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
38:48
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights…
…
continue reading
1
290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
38:40
38:40
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
38:40
Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short…
…
continue reading
1
MARKETING MEDICINE SERIES 👩🏻⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
23:49
23:49
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
23:49
If you’re thinking marketing is “one size fits all”...think again. In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emai…
…
continue reading
We're having a hard time today. You probably are too. But we wanted to get together and talk about it, give some reasons for hope, and just be present with each other. We were joined by political strategist Jess McIntosh, one of our favorite guests, to help us put things in perspective... and start figuring out where we go from here. For a transcri…
…
continue reading
1
Transforming Agency Chaos into Clarity with Gray MacKenzie from Zenpilot
41:28
41:28
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
41:28
In this episode of the podcast, we welcome Gray Mackenzie, founder and CEO of Zenpilot, ClickUp's largest and highest rated solutions partner. Gray shares his journey of building Zenpilot and helping over 2,700 agencies streamline their operations. He discusses the importance of balancing profitability with healthy and productive team culture, part…
…
continue reading
1
289 - How To Succeed On Social Media (+Why Perfectionism is HURTING You) with Bret Shuford of Broadway Husbands
38:18
38:18
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
38:18
Are you a perfectionist? If so, you might be sabotaging yourself—and your content. In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it. Plus, Bret shares the key to growth: if you want to g…
…
continue reading
1
SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide 🎁| Bathroom Break #28
10:14
10:14
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
10:14
True or false: B2B marketing is dead around the holidays. FALSE. False, false, false. In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. And, you can…
…
continue reading
1
Ep 98: Own Your Path: The Power of Letting Go of Comparison for True Growth
13:43
13:43
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
13:43
In this milestone episode 98 of Prospecting on Purpose, Sara Murray dives deep into owning your path by letting go of comparison and embracing true growth. Through insightful reflections, Sara shares two powerful lessons that have shaped her personal and professional journey: respecting the season you’re in and embracing adaptability. She opens up …
…
continue reading
1
Mike Rufail Using Repetition On Gamified Strategies | Episode 365
30:45
30:45
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
30:45
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: bit.ly/freegamificationcourse-web Have you wondered about the significance of respecting and refining every idea within a creative team? In this episode of the Professor Game Podcast, we explore succ…
…
continue reading
1
288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G
44:24
44:24
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
44:24
Did you know YOU are an influencer? Everyone technically is. In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products? Plus, you can actually gain mark…
…
continue reading
1
Coaching Coach Walz (with Lt. Gov Peggy Flanagan)
32:52
32:52
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
32:52
On Wednesday October 30th, Red Wine & Blue hosted a virtual event where we were joined by Minnesota Lieutenant Governor Peggy Flanagan. She’s not just the highest ranking Indigenous woman to be elected in this country… if Kamala Harris and Tim Walz win, she’ll be the first Indigenous governor ever. Before being elected to statewide office in Minnes…
…
continue reading
1
Women Are Gonna Do This Thing (with Katie Paris and Arie Goodman)
49:46
49:46
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
49:46
The last episode of the podcast before the election is here and we’re feeling a lot of things: excitement, nerves, determination, stress, but most of all… hope. Hope because the Trump/Vance campaign has apparently given up on reaching across the aisle and are doubling down on their unpopular rhetoric. Hope because the Harris/Walz campaign is featur…
…
continue reading
1
287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
37:30
37:30
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
37:30
What do tennis and email marketing have in common? Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from …
…
continue reading
1
SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27
13:15
13:15
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
13:15
Don’t listen to everything you hear: you CAN create FOMO for your webinar. In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more …
…
continue reading
1
Ep 97: Kenji Hall’s Secrets to Creating a Winning Workplace Culture
29:35
29:35
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
29:35
In this episode of Prospecting on Purpose, Sara talks about the power of workplace culture with Kenji Hall. Kenji Hall is the General Manager of Yaamava Resort and Casino at San Manuel, with over 30 years of experience in gaming and hospitality. He has held leadership roles at top brands like Hilton and MGM Resorts. Since joining Yaamava, Kenji has…
…
continue reading
1
Reese Zahner Gets Brain Upgrades With Board Games | Episode 364
35:08
35:08
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
35:08
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: bit.ly/freegamificationcourse-web Games like Dungeons and Dragons can unexpectedly become a training ground for executive functioning skills, turning what many consider a challenge into a superpower …
…
continue reading
1
286 - Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author
52:17
52:17
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
52:17
Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation…
…
continue reading
1
This Is Our Election with Heather Cox Richardson
56:39
56:39
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
56:39
This past Monday, our favorite historian Heather Cox Richardson joined Red Wine & Blue for a virtual event. We were hoping to hear her insight into how this election fits into the broader story of American history, and what we might expect over the next two weeks. But if we’re being honest, what we really wanted was for Heather to tell us that it w…
…
continue reading
1
Together We Can Move Mountains (with Sen. Mallory McMorrow and Kelly Dillaha)
55:40
55:40
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
55:40
This week on the pod, we’re celebrating Michigan! We’re in the final stretch of the election now, which means we’re feeling stressed, excited, exhausted, inspired, nervous, and everything in between. So we thought this is the perfect time to remind ourselves what’s possible when we unite and fight. Because together, we can truly move mountains. Sin…
…
continue reading
1
285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at Wistia
36:47
36:47
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
36:47
How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive …
…
continue reading
1
SPECIAL SERIES: Thinking About 2025 | Bathroom Break #26
13:35
13:35
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
13:35
What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges go…
…
continue reading
1
Ep 96: 6 Simple Ways to Transform Feedback into a Career Advantage
12:29
12:29
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
12:29
In this episode, Sara shares six actionable strategies to transform feedback into a career advantage. Learn how to stay composed, ask clarifying questions, and turn feedback into meaningful action. Sara emphasizes the value of gratitude and thoughtful follow-ups, showing how small changes can have a powerful impact on growth and credibility. Discov…
…
continue reading
1
Aditya Nagrath Creates Real Personalization in Math | Episode 363
29:40
29:40
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
29:40
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: bit.ly/freegamificationcourse-web We discuss how to use gamification to help students overcome math anxiety. This is how Dr. Aditya Nagrath, founder of Elephant Learning Mathematics Academy, makes ed…
…
continue reading
1
284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
44:56
44:56
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
44:56
It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands…
…
continue reading
1
Project 2025 Goes All The Way Down The Ballot (with Rep. Sara Jacobs and Carrie Knapp)
51:35
51:35
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
51:35
The election is less than three weeks away and early voting is already open in many states. If you’re listening to this podcast, chances are you agree that a Kamala Harris presidency is absolutely crucial. Maybe you’ve put up a yard sign, or talked to some people you know about what’s on the line. But what about the down-ballot races? No matter who…
…
continue reading
1
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
43:23
43:23
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
43:23
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint…
…
continue reading
1
SPECIAL SERIES: Snackable Marketing Insights | Bathroom Break #25
14:19
14:19
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
14:19
How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get i…
…
continue reading
1
Ep 95: Self-Leadership Hacks from Elizabeth Lotardo: How to Win at Work
32:44
32:44
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
32:44
In this highly engaging episode, Sara welcomes Elizabeth Lotardo, a renowned consultant, writer, and LinkedIn Learning instructor, to explore the transformative power of self-leadership. Elizabeth is the author of Leading Yourself, a practical playbook that helps individuals harness self-leadership to navigate challenging work environments. Whether…
…
continue reading
1
Mark Sample Brings The Best From Teams For Games | Episode 362
29:49
29:49
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
29:49
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: bit.ly/freegamificationcourse-web We discuss the significance of fostering high-performing teams and nurturing a positive studio culture. With over three decades of experience, Mark Sample shares his…
…
continue reading
1
Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris
28:48
28:48
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
28:48
A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing. Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI. ALSO Julius opens our eye…
…
continue reading
1
Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack
30:06
30:06
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
30:06
The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get t…
…
continue reading
1
A Mutual Distaste for the Patriarchy (with Leah Litman, Melissa Murray, and Zarina Syed)
53:58
53:58
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
53:58
The election is only 4 weeks away now (!!!!) which means that we have less than 26 days to have some important conversations with the people in our lives. There are so many things to talk about: abortion access, gun violence, voting rights, the economy, immigration… and, as we discuss this week on the pod, the Supreme Court. Since the Dobbs decisio…
…
continue reading
1
SPECIAL SERIES: Mastering Content Strategy | Bathroom Break #24
12:24
12:24
Toista myöhemmin
Toista myöhemmin
Listat
Tykkää
Tykätty
12:24
The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid …
…
continue reading