THE RAMBLING DRIFTER: You’ll either hear our main show Weekly Ketchup, High-Hop, Closed Quarters or whatever the hell else comes to mind as we travel across America in the search for purpose!!! 🌎🌕🌑
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BEB is a podcast for service professionals looking to build an expert brand. Every now and then I release a new interview with a guest expert, each one jam-packed with expert advice that'll help you reap the benefits of an expert brand. BEB is hosted by me, Tony Gibbs—brand professional and creative business coach.
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How To Humanise Your Brand With Tone Of Voice—Judith Rafferty
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29:14
This time on BEB: I'm joined by copywriter Judith Rafferty from Fruition Ventures. Judith has dropped by to help us shed some light on Tone Of Voice (ToV), so we’re better equipped to create great content. Here were my three favourite talking points: Should we emphasise our quirks? > (4:12) Is it tougher to get content ‘right’ nowadays? > (6:21) Fi…
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Drop The Stock (Photos)—Lincoln Roth & Perrin Read
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41:28
This week on BEB: I'm joined by a couple of friendly faces from the local networking scene. Photographers Lincoln Roth and Perrin Read kindly took the time to tell us why we should opt for tailored photos over stock photography. Here were my three favourite talking points: Is it important to keep things simple? > (11:57) Is it ever ok to use stock …
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Brand Management—Aidan Campbell
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This week on BEB: I'm joined by familiar face and collaborative enthusiast Aidan Campbell—Brand and Marketing Consultant, Brand Manager, Specialist, and Strategist. Aidan decided to take a brief break from networking to tell us all about Brand Management. Here were my three favourite talking points: Is being cheap a good strategy? > (4:50) The illu…
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Communicating Well To Family Audiences—An Interview With Abigail & Chloe Baldwin
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This week on BEB: I'm joined by the very polite and friendly Abigail & Chloe Baldwin—founders of the creative studio Buttercrumble. Abigail and Chloe dropped by to tell us all about how we can Communicate Well To Family Audiences. Here were my three favourite talking points: Why Businesses exist... > (15:25) Company partnerships and shared vision. …
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Bad Branding In New Markets—Johnny Pawlik
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This week on BEB: I'm joined by the very international and interesting Johnny Pawlik—branding, marketing and strategy expert. Johnny is kind enough to take time out of his busy schedule to tell us all about Bad Branding In New Markets. Here were my three favourite talking points: Bad Branding In New Markets. > (0:30) What should listeners do to avo…
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Approachable Authority—An Interview With Simon Glenn
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This week on BEB: Design professional and tech entrepreneur Simon Glenn joins me to tell us all about Approachable Authority. Here were my five favourite talking points: What is Approachable Authority? > (0:43) The design is not for you. > (8:07) Keep your message short, clear and concise. > (13:24) Meeow's origin story. > (30:23) What were your co…
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Why Branding Is Like An Iceberg—An Interview With Clare Froggatt
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32:37
This week on BEB: Branding expert Clare Froggatt joins me to explain why branding is like an iceberg. Here were my five favourite talking points: Why Branding is like an iceberg > (0:24) Content is king and consistency is queen. > (18:20) Why Lego? > (19:55) Some businesses don't need branding. > (23:28) Is success tied to self-development? > (27:4…
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Building Emotional Connections—A Chat With Christina Testana
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This week on BEB: Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points: Branding is the recipe you need to make an emotional dish. > (2:59) Christina's biggest brand discovery this year. > (8:13) Why you want your audience to relate to you. > (15:19) Why you shou…
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Standing Out With Storybranding—An Interview With Nick Raeburn
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30:41
This week on BBB: Brand video professional and proud videonerd Nick Raeburn joins me to talk about storybranding. We had a brilliant chat, and these were my favourite five talking points: Reasons to be like Marmite. Building relationships before selling. Is it ok to shout about what you do? The best way to find out what your audience wants. Social …
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Transformative Brand Photography—An Interview With Doug Banks
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23:55
This week on BBB: Brand Photographer Doug Banks joins me to chat about brand-led photography. We have a great chat about: What Brand Photography is The benefits of Brand Photography How it brings about tranformative change What is brand? Doug's thoughts Is it worth small businesses investing in branding? The difficulty of selling without trust The …
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The Apple Brand—A Chat With Craig Burgess
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This week on BBB: I take a leaf out of Craig's book and we go unplanned! I'm armed with a blinking cursor where my first question should be. Happily, we still manage to have an interesting chat loosely revolving about branding. We cover: Apple's brand in the modern day The folly of Features How Apple pull you in Microsoft's new direction and resear…
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Finding Your Brand Story—An Interview With Kate Tyson
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25:49
This week on BBB: The very friendly Kate Tyson from Snowball Communications joins me to chat about brand stories. We talk about: What a brand story isn't, Kate's thought's on buzzwords, The facts & psychology attached to stories, How to make your marketing more powerful, One of Kate's personal stories, How to discover your own stories, And lots mor…
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Unearthing Brand Truths—An Interview With Heather Ditch
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This week on BBB: Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about: Beginning from a point of truth, The dangers of ignoring the truth, Addressing difficult truths, The value in being a smaller business, The promises we should make in advance of parties, How you can unearth your own truth, How to road-…
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This week on BBB: I share some big news (!) and talk about the new format we'll be using from here onwards. Where to find me: Tony's websiteKirjoittanut Tony Gibbs
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Escaping Commoditisation
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This week on BBB: Matt and I talk about commoditisation and why, as brand builders, we should aim to escape it. Show notes: No Logo book—free on the internet archive Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/Kirjoittanut Tony Gibbs & Matt Banwell
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Visual Content, Business Roots & Personal Brands
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36:47
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36:47
This week on BBB: Matt and I answer listener questions: We discuss the importance of visual content and businesses leaving their history behind. Lastly, we share a few tips to cultivate a stronger personal brand. Show notes: Colour Psychology Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/…
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This week on BBB: Matt and I think out loud about Frankenbrands. What exactly is a Frankenbrand, and what do you need to know about it? Show notes: Tesco's branding wheel Levi's & Lego WIRED on the Lego House Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/Kirjoittanut Tony Gibbs & Matt Banwell
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This week on BBB: Matt and I discuss marketing and branding. We share what we think each one represents, and chat about very specific definitions. Show notes: B&M Bargains Waitrose Habito Brand Master Academy Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/Kirjoittanut Tony Gibbs & Matt Banwell
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This week on BBB: We're wondering out loud—why do brands matter? We share a couple of interesting stories to help us tackle this question. Show notes: Mary Poppins on Wikipedia Luke Skywalker on Wikipedia Tony's free Brand Solar System framework Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/…
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This week on BBB: Matt and I set the scene. We ask ourselves what a brand actually is... Show notes: Glassdoor.co.uk Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/Kirjoittanut Tony Gibbs & Matt Banwell
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(The Outdated) Intros & Goals For The Podcast
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This week on BBB: In this first episode of Building Business Brands, we'd like to give you a little context. You'll learn about the backgrounds of Matt and I, and our goals for this podcast. We'll also set the scene by exploring branding and design a little... Where to find us: Tony's website: https://letsmarque.it/ Matt's website: https://apt.uk/…
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Off The Road_Ep 7: Day Whatever HARRISBURG, PA
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It’s the end of the road... literally. Join in as I recap the time between last episode and now, giving a proper conclusion to THE BETTY CHRONICLES! Apologizes in advanced for my use of the word “like” in this episode, I was tired. haha #CallingAllDrifters 🚌💨
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Off The Road_Ep 6: Day 12 HARRISBURG, UT
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39:43
I guess in some ways you could say, “mission accomplished,” but in others you could say absolutely anything else. Join me as we put a bookend to The Bouncing Betty Chronicles! #CallingAllDrifters 🚌💨
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Off The Road_Ep 5: Day 11 CANNERY CASINO & HOTEL
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29:20
Enjoy the 1st calendar day of summer with a NEW EPISODE from your favorite Drifter! If I had a literal penny for every slot machine that wouldn’t accept it, I’d still be extremely poor. #CallingAllDrifters
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Off The Road_Ep 4: Day 8 DOUG’S PLACE
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26:05
Las Vegas took all my money and I didn’t even gamble, go figure. 🚌💨
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Off The Road_Ep 3: Day 5 GRAND JUNCTION RV PARK
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18:20
In Colorado van drive YOU!!!🏔🚌💨
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Off The Road_Ep 2: Day 3 HANSON HILLS
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Everything can and WILL go wrong, just trust me! 🚌💨
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Off The Road_Ep 1: Day 1 BARK-CAMP
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11:55
8 hours after leaving Harrisburg PA I wound up here... #CallingAllDrifters ! 🚌💨
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In the 1st Episode of our new segment Thesbe-Honest we discuss multi-million dollar deals with the Phillies, Women’s Soccer Lawsuits and Seahorses; yeah you might wanna tune in!
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Life Moves On and So On!
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11:51
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11:51
A message to all my fellow creatives out there, it’s gonna be OKAY... #CallingAllDrifters 🤙
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Intend To Recommend Ep_6: PARENTHOOD
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14:06
Pull up a chair at the family table as I discuss PARENTHOOD starring Peter Krause, Lauren Graham, Dax Shepard, Craig T. Nelson and too many other talented peeps ta boot!
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Intend To Recommend Ep_5: ANIMALS
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Join as I discuss and review ANIMALS on HBO starring creators Phil and Mike, along with an endless slew of guest stars... watch where you step in the Big 🍎, that roach as an entire life away from the bottom of your steel-tipped boots!
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Riffs & Rambles_Ep1: Push Past Limits/Invest In Yourself
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16:21
Wither you paint, write or make music, the process of an artist is endless and unforgiving at moments. In this episode I share a few nuggets of wisdom as an individual deep into the process to success!
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Some turn out dramatic, what else can I say...
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The Rambling Drifter: DAILY ROUTINES
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10:05
PSA for all you Drifters out there, join me in this segue episode as I discuss what gets us up in the morning and the potential future of this podcast! 🙌
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Intend To Recommend Ep_4: DISENCHANTMENT
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15:16
Join me as I discuss and review Netflix’s DISENCHANTMENT starring Abbi Jacobson, Eric Andre, Nat Faxon, John DiMaggio and many more...
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Closed Quarters- Ep_8: Screws!
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10:26
On this week’s episode we discuss screws, nuts, bolts and the like; with a bit of finessing we might end up saving the world... who knows.
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Closed Quarters- Ep_7: Quitting
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15:25
Very Special Edition of Closed Quarters, not gonna wanna miss this stunna!
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Intend To Recommend Ep_3: CURB YOUR ENTHUSIASM
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16:03
Come along as I rate and review HBO’s Curb Your Enthusiasm starring Larry David, Jeff Garlin, JB Smoove and many more, I’d say that if you listen it would be “Pretty Pretty Pretty Good” of you!
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Intend To Recommend Ep_2: SHAMELESS
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19:20
Strap in as I discuss and review Showtime’s Hit Dramady Shameless, enjoy!
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This week I talk of toys, mainly 90s toys but nonetheless, come get your fix kiddos!
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Intend To Recommend Ep_1: BORED to DEATH
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10:40
I review the HBO Series “Bored to Death” staring Jason Schwartzman, Zach Galifinakis and Ted Danson available on Spotify and Apple Podcasts NOW! 📽
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The difference between good and bad marketing...
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Street Sweeper with a Heat Seeker 👉🏽🍾
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Improvised Monologues, there; DID I SHATTER THE ILLUSION!?!? 😱
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Rush back into the closet with me once again for another riveting progression of thought...
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Join along as we review the Kanye West X Kid Cudi joint venture KIDS SEE GHOSTS, an album that will be anniversaried with the death of Anthony B. what a fitting time for Freeee to exist... sometimes the universe is crazy! 🌻🌻
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Speaking to someone, ANYONE before my brain turns to mush in this closet...
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Join along as I delve not too deep into Nick Cannon’s latest entry of a underwhelming discography, also a flash pan discussion about Kendrick and 2-Pac!
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Discussing and reviewing Kanye West’s “I hate being Bi-Polar it’s awesome” while stoned... Enjoy!
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