Callum Birch is a direct marketing consultant, copywriter, and author of The Ultimate Guide to Nutritional Supplement Advertising. Listen in for daily marketing nuggets.
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Top 10 copywriting/marketing resources
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My favorite copywriting and marketing resources. Most a free... some dirt cheap... and combined, they're better than a marketing degree!
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For a complimentary copy of my new book, visit callumbirch.com
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If you'd like a complimentary copy of my new book, The Ultimate Guide to Nutritional Supplement Advertising, visit https://callumbirch.com
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Health products are an easy target for tricksters and fraudsters, which is why the FTC are so hot on the heels of supplement companies.
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Warning: there's a surprisingly large flock of copywriter's who charge their clients tens of thousands for patching other peoples ads together. Here's how to spot them coming a mile off.
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A life lesson from the greatest ad man of all time
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Claude Hopkins risked everything to take Liquozone from the brink of bankruptcy to world domination. Here's what he learnt from the experience.
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4 marketing mistakes that murder sales
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Most business make a ton of marketing mistakes. I know I used to. And at the time, I wasn't even aware I was making them. Here are 4 of the most common.
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Every business has enormous stored, hidden value in their client files, and they don't know where to find it... or... how to extract it.
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The FTC is hot on the heels of supplement company's. Even if you are an honest marketer, you have to be careful. Avoiding these words is a good start...
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Mrs. Hinch created a national movement by painting vision in the minds of her followers. And you can do the same in your marketing to drive customer action.
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"The Credo Technique” is a powerful way to attract and bond with like-minded clients. Here's how to apply it to your marketing.
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The principle of consistency is a powerful sales tool. And all it takes to pull off is pigheaded discipline and determination.
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