A quick and lively summary of the most important and interesting stuff happening in Austin right now, drawn from our city's most trusted and reliable sources and hosted by veteran Austin broadcaster Chris Mosser. Updated each weekday morning!
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Win The Content Game
Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'l ...
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Master Fabricators and Custom Car Builders Tim Lajambe and Rob Mosser get together with Ufuoma Elvis from The Golden Drive to talk about all things cars, modifications, engines, body work, metal work, the industry and more. Trick Factory Customs is a premier fabrication and body shop located in Coquitlam, British Columbia, specializing in metal shaping, welding, paint and body, upholstery and fabrication. You can check out our Youtube channel here to watch our videos: https://www.youtube.com ...
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Building A Custom 190E EVO Redesign ft. Ash Thorp & Colorsponge-The Paradigm
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1:10:01
On this episode we discuss Designing & Building A One Off Custom 190E EVO - The Paradigm ft. Ash Thorp & Colorsponge Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow…
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129. Finding Your Flow When Everything Feels Chaotic
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46:03
Ever felt like you're juggling a million projects, trying to be everything to everyone in your business? You're not alone. As entrepreneurs, we often fall into the trap of thinking more is better. But the key to success lies in doing less. In this candid episode, my Co-Founder Bona and I pull back the curtain on our own journey at Capsho, sharing a…
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128. Uprising Series: Why being different is better than being better with Rich Schefren
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42:03
Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. Check out the full show notes here: https://www.wintheconte…
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127. Uprising Series: Scaling through Imposter Syndrome and Savior Complex with Tasha Smith
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34:46
Are you an entrepreneur grappling with imposter syndrome? Or perhaps you've tasted success, only to be blindsided by failure's harsh sting. If either of these scenarios resonates, this episode with Tasha Smith is just what you need. Check out the full show notes here: https://www.winthecontentgame.com/127…
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126. Uprising Series: How Austin Armstrong’s TikTok ban inspired the launch of Syllaby
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33:48
Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. But Austin's story is one of resilience, determination, and an unw…
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10 Customer Types You Meet When Running a Custom Shop and How to Manage Them
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1:11:16
On this episode we discuss 10+ Customer Types You Meet When Running a Custom Shop and How to Manage Them Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us on Socia…
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125. Uprising Series: How Jenna Larson pivoted from a $100K loss to GroupTrack’s highest revenue month
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31:43
Imagine pouring your entire heart and every resource you have into building a thriving business, only to have the ground shift beneath your feet. That's the harsh reality Jenna Larson faced when a major client pulled out all while in the middle of a very expensive rebuild of her product, which threatened to unravel years of consistent growth for he…
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124. Uprising Series: How Alex Sanfilippo chose courage over comfort to build PodMatch
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30:36
In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream. Check out the full show notes here: https://www.winthecontentgame.com/124Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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123. Uprising Series: The Capsho NextGen Story
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Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned th…
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122. Creating a Bingeable Podcast Funnel to turn Content into Leads
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38:55
In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. Check out the full show notes here: https://www.winthecontentgame.com/122Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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Building The Half 11 ft. Oilstainlab - A 650hp V8 Custom Porsche, 60's Inspired Can-Am Racer
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1:22:58
On this episode we discuss with Oilstainlab's Nikita Bridan about Building The Half 11 - A 650hp LS Custom Porsche, 60's Inspired Canam Racer Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.…
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121. Content to Clients: Mapping and Building a Limited Podcast Series that converts
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21:37
If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121…
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120. The Podcast Funnel that drove $6K in 4 days
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32:31
You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.wi…
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Building Insane Pre-Runners ft. Morgan Clarke Design & The Grind of Running a Custom Shop
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1:52:52
On this episode we discuss with Morgan Clarke Design about Building Insane Pre-Runners, The Grind in Running a Custom Shop and more. Check out Morgan Clarke Design here: https://www.youtube.com/@UCwvPuxYp9r0apRgeW1Ow5uA https://www.instagram.com/morganclarkedesign1/ Email us at media@trickfactory.com for any questions, inquiries or sponsorship oppo…
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119. Why creating value-driven content may be limiting your impact
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36:00
Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation. We dive into our tendency to package "value" into neat fra…
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118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake
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35:41
Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118…
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Building Custom Cars ft Chris Ashton from Ruffian Cars - From Game Builder to Car Builder
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2:08:12
On this episode we're talking with Chris Ashton from Ruffian Cars on Building Custom Cars & Running a Custom Shop Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us…
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117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences
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In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content. Check out the full show notes here: https://www.winthecontentgame.com/117Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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116. Radical Candor: How we are confronting our content blind spots
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34:27
Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share i…
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115. Implementing the Dollar-a-Day Strategy in 3 steps
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If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://…
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114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience
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In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision. Check out the full show notes here: https://www.winthecontentgame.com/114Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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Cost Breakdown on a $500,000 Build & Should Shops Be Charging This Much?
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54:59
On this episode we discuss Cost Breakdown on a $500,000 Build & Should Shops Be Charging This Much? Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us on Social Med…
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113. From Startup Success to Balanced Life: A Founder's Journey
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What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron. Check out the full show notes here: https://www.winthecontentgame.com/113…
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Stop Building Stupid S**t & Engine Swaps That Don't Make Sense
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42:14
On this episode we discuss Building Stupid S**t & Engine Swaps That Don't Make Sense Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us on Social Media: https://www…
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112. From Viewer to Client: Leveraging YouTube for Maximum Conversions
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Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. Check out the full show notes here: https://www.winthecontentgame.com/112Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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Is Carbon Fibre Overrated, Best & Worst Materials for Custom Bodykits - Q&A
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55:23
On this episode we continue the conversation on creating a Custom Bodykit Yourself Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us on Social Media: https://www.i…
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111. Getting Real Results from YouTube: What's Working for Us Right Now
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29:54
Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all…
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Making a Custom Bodykit Yourself
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1:05:50
On this episode we discuss Creating a Custom Bodykit Yourself Email us at media@trickfactory.com for any questions, inquiries or sponsorship opportunities You can check out our Youtube channels here to watch our videos: https://youtube.com/@TrickFactory https://youtube.com/@ModifywithTFC Follow us on Social Media: https://www.instagram.com/trickfac…
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110. The 5-Step Blueprint for Creating High-Converting YouTube Content
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What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you? Check out the full show notes here: https://www.winthecontentgame.com/110Kirjoittanut Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
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109. Why We Decided to Rebuild our AI Tool Capsho from Scratch
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23:30
Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while…
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