Parhaat Cmo Elever Podcastit (2024)

1
83: Leveraging AI to Elevate Marketing’s Strategic Value - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners 48:56

17d ago48:56

48:56

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Liza Adams, an AI advisor and fractional CMO with over 20 years of B2B marketing experience. Liza shares her inspiring journey from immigrating from the Philippines to becoming a key figure in the B2B Marketing space. She discusses her three passions: elevating marketing's str…

1
85: Community-Driven Success: How Female Founders Thrive Together - with Marion Siboni, Founder & CEO at La Creme de la STEM 43:42

3d ago43:42

43:42

In this episode of "Women in B2B Marketing," host Jane Serra engages with Marion Siboni, founder and CEO of "La Creme de la STEM." With over a decade in tech, Marion shares her inspiring journey from employee to entrepreneur. The discussion highlights her initiative to support early-stage female founders in tech and science, addressing challenges l…

1
Master Pricing Psychology to Maximize Your Profits with Melina Palmer 48:25

4d ago48:25

48:25

Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective s…

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The Truth About AdTech 35:24

3d ago35:24

35:24

Todd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising. They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape. With a candid look at what works, what doesn’t, and why passion and c…

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84: The Orchestration Behind True Sales and Marketing Alignment - with Trinity Nguyen, CMO at UserGems | REPLAY EP 03 46:51

10d ago46:51

46:51

** Originally published on December 21, 2022 ** This episode is a classic from when Women in B2B Marketing first launched - and how I met one of my good friends, Trinity Nguyen. The content and advice she shares is still super timely and applicable - and I'm hopeful we'll record a followup episode soon. Would you like that? What should we cover? DM…

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AI in Advertising and Marketing: Hype or Reality? 35:52

11d ago35:52

35:52

In this rewind episode, Todd and Kelly revisit some of the most compelling discussions around the role of AI in marketing. They explore whether AI is genuinely transforming the industry or if it’s overhyped, addressing its ability to streamline tasks, analyze complex data, and enhance decision-making. They critically examine how AI can impact media…

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AI Tools for Stunning Product Page Content with Siddharth Sinha 20:19

11d ago20:19

20:19

Struggling to make your product pages stand out? In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing…

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Elevating SEO with AI-Driven Content Strategies with Dale Bertrand 30:24

18d ago30:24

30:24

Supercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay co…

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82: Employee Value Propositions: the Link Between Engaged Employees and Growth - with Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta 40:52

24d ago40:52

40:52

In this episode of "Women in B2B Marketing," host Jane Serra interviews Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta, recently named CMO of the Year by Gartner. Kerry shares her career journey, from overcoming early economic challenges to transitioning from tech startups to B2B services. She highlights the…

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How Emerging Brands Are Leveraging Marketing Mix Modeling with Beatrice Ellington 29:54

25d ago29:54

29:54

In this week's episode, we dive into the transformative power of AI-driven marketing insights with Beatrice Ellington of Keen Decision Systems. Discover how advanced marketing / media mix modeling is helping businesses make smarter, data-driven decisions. Beatrice shares how emerging brands and agencies alike are optimizing marketing budgets, drivi…

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Exploring the Power of Perfect URL Structuring with Andrew Allemann 37:06

25d ago37:06

37:06

Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enha…

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81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at Sendoso 53:17

1M ago53:17

53:17

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization…

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Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann 47:45

1M ago47:45

47:45

Boost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mast…

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Real Talk on Agency Client Relationships Rewind 51:06

1M ago51:06

51:06

In this episode, we explore the tough decisions that marketing leaders face when choosing agency partners and balancing media strategies with performance expectations. We dive into the intricacies of building strong client-agency relationships, navigating the cost-value equation, and determining whether to keep marketing functions in-house or with …

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80: The Best Framework for Marketing Efficiency: Streamline, Systematize, Automate, Outsource - with Sarah Noel Block, Marketing Consultant at Tiny Marketing 40:25

1M ago40:25

40:25

In this episode of "Women in B2B Marketing," host Jane Serra interviews Sarah Noel Black, a marketing consultant and host of the "Tiny Marketing Podcast." Sarah shares her journey from managing marketing for seven brands solo to developing her "streamline, systematize, automate, outsource" framework. She discusses overcoming fears of hiring virtual…

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Navigating Multi-Million Dollar Ad Budgets with Multiple Agencies 30:14

1M ago30:14

30:14

In this episode, Todd and Kelly sit down with Karen Kelly, former head of marketing for UPS, where she spent over 22 years managing multi-million-dollar marketing efforts. Karen shares her insights on building lasting, collaborative relationships with agencies, stressing the importance of clear communication and proactive engagement to drive busine…

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Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox 32:41

1M ago32:41

32:41

Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to …

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79: The 3D Approach to Marketing (and Life): Define, Design, and Deploy - with Cat Valyi, CMO at Healthcare B2B Pros 54:32

1M ago54:32

54:32

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Cat Valyi, a veteran in B2B healthcare marketing. Cat, the CMO at Healthcare B2B Pros and Co-founder of Women with Dynamic Purpose, shares her 30-year journey, emphasizing the importance of empathy and understanding in healthcare marketing. She introduces her "3D Strategic App…

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How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif 42:27

2M ago42:27

42:27

Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites …

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Social Proof, Brand Loyalty, and Scaling a Non-Alcoholic Beverage with E-Commerce 34:23

2M ago34:23

34:23

Stu Haack, head of direct-to-consumer e-commerce at HOP WTR, shares the challenges and opportunities of building a brand that succeeds in both the e-commerce and retail markets. From managing the balance between DTC growth and mass retail distribution to creating social proof and brand loyalty in the competitive non-alcoholic beverage space, Stu of…

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78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo 38:50

2M ago38:50

38:50

In this episode of "Women in B2B Marketing," host Jane Serra interviews Noosh Baratpour, Co-Founder and CMO of Formula. They discuss Noosh's transition from web development to marketing, her entrepreneurial journey, and the founding of Formaloo, which focuses on automation for startups. Noosh emphasizes the importance of flexibility and community e…

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Rethinking the Pitch Process: A Smarter, Better Way to Find the Right Agency Partner 26:53

2M ago26:53

26:53

In this week's episode, Kelly and Todd explore the agency pitch process, addressing why the current RFP approach often falls short for decision-makers like CMOs and brand managers. They emphasize the importance of selecting agencies based on long-term strategic thinking rather than surface-level presentations or buzzwords like “proprietary tools or…

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How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow 50:04

2M ago50:04

50:04

Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of th…

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77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06 1:01:43

2M ago1:01:43

1:01:43

** Originally published on February 1, 2023 ** This episode is one of my first few recordings - and still one of my favorites. I hope you enjoy - DM me, comment, or write a review to share feedback. Thank you! - Jane -- In this special REPLAY episode of "Women in B2B Marketing," host Jane Serra interviews Jen Capstraw, a leading email marketing exp…

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Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn 32:37

2M ago32:37

32:37

Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveragi…

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What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild 32:16

2M ago32:16

32:16

In this week's episode, David Berkowitz, founder of the AI Marketers Guild, dives into the complexities of AI’s role in marketing from research to creative and beyond. He shares his journey from agency life to building a community that empowers marketers to leverage AI effectively. David explores the balance between innovation and practicality, off…

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75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

2M ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

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76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition 46:56

2M ago46:56

46:56

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Surbhi Agarwal, the CMO at Applied Intuition. Surbhi shares her impressive career journey, transitioning from engineering and sales to various marketing roles, ultimately becoming a CMO. With experience at industry giants like Intel and Google, as well as startups, Surbhi o…

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Elevating Client Deliverables and Value with AI 32:23

2M ago32:23

32:23

In this episode, we dive into the transformative potential of AI within the marketing and ad agency space. Jill Randell, with her extensive experience at Google, Twitter, and now as co-founder of a stealth AI startup, shares her insights on how agencies can harness AI to not only improve efficiency but also enhance the value they deliver to clients…

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How Friction Can Make or Break Your eCommerce Business with Roger Dooley 41:47

2M ago41:47

41:47

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the …

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75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch 46:15

2M ago46:15

46:15

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Gwen Lafage, VP of Brand and Content at Sinch, to discuss her journey in marketing. Gwen shares insights from her experiences in both B2C and B2B sectors, emphasizing the evolution of marketing tactics and the critical role of storytelling in branding. They explore how brand camp…

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Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott 45:40

2M ago45:40

45:40

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer per…

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Insights Into the Evolving CMO Role with Juhi Pikale 38:20

2M ago38:20

38:20

Juhi Pikale, a seasoned marketing expert, dives into the intricacies of performance marketing and agency relationships. With a background in managing nearly a billion dollars across high-profile brands like Fabletics, Juhi shares her profound insights on optimizing marketing budgets, the significance of agency selection, and the evolving dynamics b…

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74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T 42:57

3M ago42:57

42:57

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Talya Heller, a competitive positioning advisor and founder of Down to a T. Talya shares her career journey from industrial engineering to product marketing, emphasizing the importance of networking, especially after relocating to a new country. She provides insights into comp…

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The Dynamics of Cultural Relevancy in Marketing 35:14

3M ago35:14

35:14

In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding. How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise? Enjoy the discussion as they explore the risks and rewards of being seen as cultura…

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Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty 55:50

3M ago55:50

55:50

Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce …

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73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly 48:58

3M ago48:58

48:58

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of unde…

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74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

3M ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

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Navigating Transparency in Media Buying 32:46

3M ago32:46

32:46

In this episode, Kelly Maguire and Todd Juneau, co-founders of Vuja Dé Digital; dive deep into the complexities of agency compensation models. They discuss hidden costs and practices that are sometimes used without the marketer's awareness, within the media buying industry. They discuss the importance of fair compensation, transparency, and how to …

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How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez 1:03:53

3M ago1:03:53

1:03:53

Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, b…

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72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions 1:00:01

3M ago1:00:01

1:00:01

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her exper…

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Increasing eCommerce Success through Data Analytics and AI with Ryan Levander 55:58

3M ago55:58

55:58

In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is pac…

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In-House vs Agency: A CMO's Dilemma 33:22

3M ago33:22

33:22

In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies. Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the …

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71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic 46:19

3M ago46:19

46:19

In this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conver…

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The 3-Second Challenge: Winning Hearts and Minds in Advertising 34:22

3M ago34:22

34:22

In this episode, Todd and Kelly dive into the intricate steps involved in capturing consumer attention with strategic media planning and buying. They explore the nuanced differences between being a partner versus a service provider. They emphasize the importance of critical thinking and strategic planning to capture consumer attention. They discuss…

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How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe 1:07:06

3M ago1:07:06

1:07:06

Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTub…

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73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

4M ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

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70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close 48:03

4M ago48:03

48:03

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Chelsea Castle, Head of Content and Brand at Close. They delve into Chelsea's career journey, from journalism to tech marketing, and her new role's challenges. Chelsea shares her strategies for the first 90 days in a new position, emphasizing rapport-building and impactful contri…

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Achieving Big Results on Tight Budgets 35:16

4M ago35:16

35:16

In this episode, Todd and Kelly discuss the complex world of achieving marketing results with limited budgets. They discuss the challenges and solutions for brands with big ambitions but constrained budgets. Todd and Kelly provide guidance on how to maximize impact without breaking the bank. They explain the importance of setting realistic expectat…

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Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley 53:11

4M ago53:11

53:11

In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and o…

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