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The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
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2 Physical Therapists trying to find our way In the rehab world, while consuming as much coffee as humanly possible! Our Goal: Provide the truth about the Physical Therapy world to both our fellow students and the public by having conversations with a wide variety of amazing people.
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In this episode, host Doc Danny tackles a common challenge for new physical therapists: confidently pricing and selling their services in cash-based or hybrid clinics. Drawing from personal experience, he explains how the emotional satisfaction of helping others can create mental barriers around charging appropriately. Doc Danny emphasizes the impo…
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This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a …
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In this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid, where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about…
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In this episode, Dr. Danny talks with Matt Silver, owner of Alpha Project Physio, about his journey in writing "Built to Run." They discuss the three-year writing process, the benefits of publishing a book for building authority in a niche, and marketing strategies to attract patients. Matt shares how his book has expanded his practice's reach, fac…
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In this episode of the PT Entrepreneur Podcast, Doc Danny Mate discusses the mindset necessary for starting and scaling a physical therapy business. He emphasizes that a “what if it doesn’t work” mindset can sabotage success before it even starts. Using his own experiences, including his time in the Army Baylor PT program, Danny illustrates the cha…
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In this episode of the PT Entrepreneur Podcast, Doc Danny delves into key elements that drive successful physical therapy practices. Drawing from his recent visits to ten cash-based clinics and conversations with over 200 practice owners, he highlights the importance of having a clear vision, the power of in-person connections, winning with kindnes…
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In this episode, Dr. Danny shares his experience running a physical therapy clinic during the challenges of the COVID-19 pandemic. He emphasizes three key strategies for building a rock-solid reputation: Integrity – Always do the right thing, even when no one is watching. Acting with integrity builds trust and long-term loyalty. Community Involveme…
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In this episode of the PT Entrepreneur Podcast, Dr. Danny shares a case study on how focusing on four key areas can significantly increase revenue for physical therapy clinics. He emphasizes that small, targeted changes in business operations, much like in health habits, can lead to major improvements. The episode highlights the importance of ident…
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In this episode, Dr. Danny explores the often overlooked but essential trait of patience for budding entrepreneurs. He discusses how the competitive drive for immediate results can clash with the slower, more gradual path of building a successful business. Through personal stories, including his own experiences with slow seasons, Dr. Danny highligh…
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In this episode of the PT Entrepreneur Podcast, Dr. Danny tackles a critical topic for cash-based physical therapy practitioners: attracting new patients. He shares the success stories of clients who collectively welcomed 65,000 new patients last year, highlighting the effectiveness of the strategies discussed. Dr. Danny presents a four-part approa…
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In this episode, we explore the concept of "lifestyle businesses," focusing on their unique characteristics, benefits, and challenges. A lifestyle business typically generates less than $500,000 annually, with owners deeply involved in daily operations, prioritizing personal satisfaction and work-life balance over scaling. We discuss the advantages…
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the crucial concept of recurring revenue and its impact on stabilizing cash-based physical therapy practices. He breaks down what recurring revenue is, why it's important, and how it can transform your practice. Dr. Danny shares actionable insights and real-world examples of practic…
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In this episode, Dr. Danny explores the transformative power of positivity in both personal and professional life. He shares a moving story of a homeless woman whose positive attitude amidst adversity left a lasting impact on him. Dr. Danny categorizes people as either "fountains," who uplift others, or "drains," who deplete energy, emphasizing the…
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In this episode, Dr. Danny explores marketing drop-off points—key areas where potential clients disengage in the marketing process. Identifying and addressing these drop-off points helps PT entrepreneurs streamline client acquisition. Dr. Danny uses a "detective" approach and a powerful log jam analogy to show how fixing the biggest issue can impro…
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In this episode, Dr. Danny shares an inspiring story of a taco shop that thrived by narrowing its focus, using it as a metaphor for success in physical therapy practices. He explores the benefits of niche marketing, streamlined operations, and building a strong reputation through specialization. Learn how focusing on a specific patient group can tr…
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In this episode, we explore the transformative journey of growing a cash-based physical therapy practice, focusing on the challenges and strategies at each stage of scaling from $10,000 to $100,000 in monthly revenue. We dive into key topics like mastering sales and marketing, building a strong foundation with your first hire, leveraging data for i…
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the critical decision of hiring new graduate therapists versus seasoned clinicians, offering valuable insights for practice owners. He examines the pros and cons of each choice, considering factors like training needs, clinical skills, patient management, and financial impact. Dr. D…
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In this episode, Dr. Danny shares key insights from his recent YouTube training on the importance of tracking your average visit rate. He breaks down this critical financial metric, explaining how it impacts overall business performance and the potential pitfalls of neglecting it. Dr. Danny also discusses the implications of accurate metrics on com…
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In this episode, Dr. Danny explores the critical role first impressions play in both summer camps and physical therapy practices. Drawing from a personal experience at a summer camp, he shares key lessons on making patients feel secure and welcomed from the moment they arrive at your clinic. Dr. Danny outlines actionable strategies to enhance first…
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In this episode of "The PT Entrepreneur Podcast," host Doc Danny interviews Alison Taylor, the co-founder and co-CEO of Jane, a clinical practice management software company. Alison shares her journey from aspiring English teacher to physical therapy clinic owner and eventually a tech entrepreneur. She discusses the importance of building a strong …
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In this episode, Dr. Danny converses with a physical therapist contemplating starting her own practice. He explores the widespread feeling among PTs of being stuck and their desire for more control, flexibility, and income. Are they cut out for entrepreneurship, or is there a better option? Key Points: The Entrepreneurial Dilemma: Dr. Danny discuss…
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In this episode, Doc Danny explores the transformation of a lifestyle business into a true enterprise, emphasizing the distinctions between the two. A lifestyle business primarily serves as a personal income source, while a true business possesses enterprise value and operates independently of the owner. The discussion highlights the importance of …
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In this episode, Dr. Danny draws parallels between the high-pressure restaurant industry and physical therapy, emphasizing the profound impact and nobility of the physical therapy profession. He reflects on the stress and challenges faced by restaurant workers, likening physical therapists to chefs who create life-changing experiences for their pat…
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In this episode, Dr. Danny talks with Jeremy Dupont, owner of Patch, about transitioning from a traditional PT clinic to a digital marketing agency for cash-based and hybrid practices. Jeremy emphasizes the importance of team empowerment, marketing clinic culture, and grassroots efforts for new clinics. As clinics grow, investing in paid advertisin…
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In this episode, Dr. Danny discusses the importance of shifting from a fear-based "what if it doesn't work" mindset to an optimistic "what if it works" perspective. He addresses common entrepreneurial fears like imposter syndrome and fear of failure, encouraging listeners to focus on potential positive outcomes. By adopting this mindset, entreprene…
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In this episode of the PT Entrepreneur Podcast, Dr. Danny and Yves Gege discuss the current state of the physical therapy profession, addressing wage increases, profit margin compression, and the importance of financial and leadership skills. They emphasize strategic hiring, managing cash flow, and exploring growth opportunities. The hosts also str…
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In this episode, Doc Danny highlights the significance of maintaining physical and mental health, especially as we age. Inspired by "The Reluctant Traveler" and a personal encounter with a man facing mobility issues, Dr. Danny stresses the vital role of clinicians in performance-based practices in helping individuals regain their health. He reflect…
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Dr. Danny shares his admiration for the Blue Angels, reflecting on their rigorous selection emphasizing cultural fit over skill, and the relentless pursuit of excellence. Drawing parallels to his own business, he highlights the importance of trust, teamwork, continuous learning, and maintaining work-life balance. He concludes with the inspiring quo…
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Dr. Danny offers crucial advice for physical therapy entrepreneurs seeking their own office space. He emphasizes hiring a commercial realtor to negotiate lease terms, exploring multiple potential spaces to leverage better deals, and choosing locations with essential features to avoid costly build-outs. These strategies help ensure a smooth transiti…
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In this episode, the speaker explores the critical distinction between growth and profit phases in running a physical therapy or cash-based healthcare practice, highlighting the importance of identifying your business's current phase to set realistic expectations and make informed decisions. The discussion covers challenges associated with growth, …
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In this podcast episode, Doc Danny emphasizes the critical role of effective leadership in the success of healthcare businesses. He argues that the primary determinant of a business's growth or stagnation is the leadership skills and personal attributes of the owner. The discussion highlights the importance of soft skills over hard skills, the chal…
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In this episode, Doc Danny emphasizes the importance of proper financial management for cash-based or hybrid physical therapy practices. Sharing his past mistakes, he explains that simply comparing monthly bank balances can overlook key variables like delayed payments and expenses. He advocates for regular financial meetings to review all financial…
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In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contras…
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In this episode, Doc Danny discusses trends in lifestyle and regenerative medicine, such as hormone optimization and peptide therapy, and the potential for physical therapists to partner with clinics offering these services. He explores AI's impact on physical therapy, predicting increased efficiency through automation while maintaining essential h…
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In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the…
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In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting…
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In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on slee…
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In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face wh…
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In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing compa…
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In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due…
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In a recent podcast episode, Doc Danny explores the importance of service-based businesses, particularly in the physical therapy and healthcare sectors, aligning their prices with local market costs to ensure competitive staff salaries and business sustainability. Drawing from his experiences and insights shared at a virtual event with Mastermind m…
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In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, …
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In this episode of the podcast, Doc Danny explores the vital role of discovery calls in the success of a physical therapy business. Doc Danny stresses the significance of pre-framing the plan of care for new patients during these calls to enhance patient retention and conversion rates. Using a detailed example of applying pre-framing to a patient w…
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In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own strug…
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In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave thera…
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In this episode, Danny Matta, Yves Gege, and Brooke Miller share their personal experiences and insights on the challenges of entrepreneurship. The discussion delves into the emotional and psychological aspects of starting and scaling a business, highlighting the struggles of trusting teams, self-awareness, and adaptability. Brooke's battle with "t…
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In this episode, Doc Danny explores the common challenge of fear that entrepreneurs face on their journey. Insights from a performance coach shed light on fear at two key stages: starting and expanding a practice. Starting out brings fear of income uncertainty, but Doc Danny reassures entrepreneurs that failure is unlikely. Utilizing resources like…
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In a recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company cultu…
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In this recent podcast episode, Doc Danny highlights the significance of conducting exit interviews when employees depart from a company. Emphasizing the need for a safe and open environment during these interviews, he encourages business owners to embrace feedback without defensiveness. The goal is to gather valuable insights to enhance company cu…
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In this podcast episode, Doc Danny and Jeremy Dupont discuss effective marketing strategies for physical therapy practices, emphasizing the importance of tracking metrics, data-driven decision making, and successful internal marketing campaigns to acquire new patients. They introduce Patch, a company providing services to set up backend systems, ru…
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