Dawn McGruer brings you bi-weekly ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com
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Dawn of a New Era Podcast with Entrepreneur Dawn McGruer| Marketing | Motivation | Mindset |
Dawn McGruer
Dawn of a New Era is a business and marketing podcast with a difference for people who want to start, scale and grow their own business. Dawn McGruer - The Business Growth Coach® shares tips to improve marketing, motivation and mindset as well as her own real-life challenges and experiences as an entrepreneur. She started her first business 20 years ago at the age of 21, became a best-selling author, speaker and strategist in the world of digital marketing and mortgage free at 33. Guests inc ...
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Ep 129 - 6 Strategies To Scale To £100k Months With Ease
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In this episode of "Dawn of a New Era," we’re getting straight to the heart of what it takes to build a million-pound business with an 80% profit margin. I’ll be sharing the six top strategies that helped me, and countless clients, scale quickly and efficiently without the usual headaches. Whether you're aiming for consistent 10k months or dreaming…
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Ep 90 - Top Tips for Using Generative AI Ethically in Marketing
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In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your b…
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Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy
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Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue. We'll explore how newsletters can evolve with the digital landscap…
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Ep 128 - This ONE Mistake Can Destroy Your Business
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Today, we’re focusing on a critical topic that could make or break your business: cash flow management. It’s something many of us overlook while getting caught up in the excitement and hustle of growing our businesses. But believe me, not keeping a close eye on your cash flow can lead to significant stress and potentially disastrous consequences. I…
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Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business
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In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure p…
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Ep 127 - Why Money Needs To Be Your Business Bestie
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This episode we dive into the often-avoided topic of money and why it needs to be your business bestie. With over 24 years in business, I know how crucial a positive relationship with money is. Think of it as the blood flowing through your business. Let's get comfortable talking about finances, treating money with respect, and using practical steps…
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Ep 87 - 3 Easy Steps to Create a Content Strategy
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Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or j…
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EP126 - 4 Ways How To Spot Narcissists In Business
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In this episode, we're tackling a crucial but often overlooked topic—spotting narcissists in business. Relationships are the backbone of both life and business, and it's essential to have trustworthy people around you. We'll share four key signs to watch for, from extreme self-centeredness to a lack of empathy, to help you protect your business fro…
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Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily
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10:13
Welcome once again to another episode of Digital Marketing Made Easy. In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts. We emphasise the importance of translating efforts into actionable insights, mainta…
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EP125 - Why Success Can Come With a Negative Reaction From Your Peers
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20:26
Welcome to Episode 125 of Dawn of a New Era. Today, we're diving into a topic that's as challenging as it is essential for anyone in business: the negative reactions your success can trigger among peers. Have you ever noticed that not everyone is thrilled when you finally hit your stride? We’ll explore why some people envy or resent your achievemen…
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Ep 85 - 6 Ways to Use AI to Help Create Content and Boost SEO
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Welcome to Episode 85 of the Digital Marketing Made Easy podcast! In today's episode, we're diving into the exciting world of AI and how it can revolutionise your content creation and SEO strategies. We'll explore six powerful ways to leverage AI tools to generate engaging content, optimise your website for better search rankings, and drive more qu…
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Today, I’m diving into the transformative power of unshakable belief and exploring four compelling reasons why this mindset can help your business scale with ease. I’ll discuss how courageous decision-making, resilience in the face of challenges, magnetic attraction of opportunities, and inspirational leadership can revolutionise your approach and …
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Ep 84 - What Are The Key Skills a Marketer Needs to Future Proof Their Career
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Today I’m diving into the essential skills every marketer needs to future-proof their career. In an ever-evolving digital landscape, it's crucial to stay ahead with diverse skills in areas like SEO, social media, data analysis, and content creation. I’ll explore how these competencies not only enhance your employability but position you for higher …
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Today, we're diving into the one crucial step that can revolutionise your business and life. It might seem controversial, but trust me - stepping back and simplifying your approach can unlock incredible growth. We'll explore three core objectives that every business must focus on: increasing your customer base, boosting average order value, and enh…
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Ep 83 - 12 Ways to Sell Your Courses & Programmes Easily
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18:55
Welcome to today's episode of Digital Marketing Made Easy. In this episode, I’m delving into effective techniques for selling your courses and programmes. From optimising your email marketing strategies to harnessing the power of social media and content creation, I cover a range of topics that promise to elevate your approach and help convert your…
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EP122 - The Harsh Truth Why Only 8% of Businesses Will Ever Scale
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22:10
Welcome to Episode 122 of Dawn of a New Era, where we're diving into a surprising truth that impacts nearly every business owner. Today, we're uncovering why only 8% of businesses manage to scale and grow. It's a statistic that might just change the way you think about your business strategies. So, join me for an enlightening chat full of insights,…
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Ep 82 - 4 Effective Ways To Use Relationship Marketing To Boost Your Sales
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This week we are diving deep into relationship marketing. Dawn lists four impactful ways to not just boost your sales but really connect with your audience. From chatting about personalised communication tricks to sharing secrets on building customer loyalty, sprinkling in some top-notch customer service tips, and even how to become a thought leade…
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EP121 - How To Get Ready To Unleash Your Creativity And Create A Unique Service That Truly Resonates With Your Ideal Clients
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In today's episode we dive deep into the exhilarating world of creating unique services that resonate with your ideal clients. As you know, while many businesses might offer similar services, it's the unique personal touch that sets you apart. We need to zig when others zag, and unleash our creativity in ways you've never imagined. Join me as we ex…
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Ep 81 - 4 Ways to Use AI to Attract and Convert Customers
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Welcome to Episode 81 of the Digital Marketing Made Easy podcast. Today, I'm excited to share the transformative power of Artificial Intelligence in the digital marketing world. In this episode, we're exploring four innovative ways of using AI to attract and convert customers effectively. From personalised recommendations to automated customer inte…
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EP120 - 5 Proven Ways to Get Your Brain and Body Fully Aligned and Energised for Success
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11:49
In this episode, we're diving into the powerhouses of success - your brain and body! We are going on a transformative journey to align your inner genius with your physical zest, ensuring you're not just chasing success but living it. Ever wondered how some people seem to have an unending reservoir of energy and razor-sharp focus? Well, buckle up be…
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Ep 80 - 3 Ways to Use Socials and Stories to Sell More
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Welcome to another episode of Digital Marketing Made Easy. Today, we're tackling how to boost your sales with Instagram, focusing on the magic of socials and stories. Ready to learn how to engage better and sell more using some of Instagram's features? Well, this episode is packed with tips and tricks for brands and service providers. Let's get sta…
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EP119 - 4 Reasons That Belief is the Most Important Factor for Success
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11:29
In this episode of Dawn of a New Era, we delve into why belief is the bedrock of success. As we navigate the start of a new quarter, we highlight the underestimated power of mindset in both business and life. We explore four reasons why confidence, motivation, and positive energy not only drive us forward but also open doors to endless possibilitie…
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Ep 79 - Key Objectives to Drive Revenue Into Your Business
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13:52
In today’s episode of Digital Marketing Made Easy, I’m diving into the real deal about driving revenue. It’s time to clear up the misconceptions and outline what actually makes a difference in your business’s growth. We’re moving past the distractions of vanity metrics to focus on the essentials of lead generation and conversion. I’m sharing the si…
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EP118 - The Harsh Reality of Scaling a Business
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18:52
In this episode of Dawn of a New Era, we're getting real about scaling a business. Today, I’m guiding you through the highs and lows of growing your empire. Forget what you've seen online; we're talking hard truths, the importance of mindset, and learning from our epic fails. Whether you're dreaming of hitting those big figures or just starting out…
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Ep 78 - Influencer Marketing Explained
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12:08
In this captivating episode of Digital Marketing Made Easy, we dive deep into the world of influencer marketing, demystifying its core concepts and uncovering its power to transform brand engagement and sales. Whether you're a seasoned marketer or just stepping into the digital arena, join us as we explore the strategic intricacies of collaborating…
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EP117 - 5 Steps to £10k, £20k, £50k and Even £100k+ Months Without Burning Out
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54:07
Welcome back to another power-packed episode, where we dive deep into the strategies that transform ordinary businesses into extraordinary success stories. Today, we're tackling a topic that's on every entrepreneur's mind: how to scale to £10k, £20k, £50k, and even beyond £100k months without hitting the burnout wall. Whether you're just starting o…
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Ep 77 - 5 Ways a Podcast Can Scale Your Business
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13:58
In this episode, we dive into the transformative power of podcasting for business growth. Join us as we uncover five strategic ways that leveraging a podcast can significantly scale your business, enhance brand visibility, establish thought leadership, deepen audience engagement, and open up new avenues for lead generation and monetization. Whether…
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EP116 - 6 Ways to Use Neuroscience to Get More Clients
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18:24
Welcome to Dawn of a New Era, where today's episode takes a fascinating dive into the world of neuroscience and its impact on attracting more clients. Join me as I unveil six innovative strategies that leverage the science behind decision-making to enhance your marketing efforts. Whether you're a veteran entrepreneur or just starting, you're about …
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Ep 76 - The 5 Best Ways to Make Money With Digital Marketing
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13:46
Welcome back to the pulse of online success, where we dive deep into the digital world. Today's episode is a real treasure trove for anyone looking to turn the digital maze into a highway of opportunities. We're exploring the five best ways to make money with digital marketing in 2024, and let me tell you, it's not just about being online; it's abo…
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EP115 - Why Money Mastery, Mindset & Mental Fitness Matter
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20:14
Hello and welcome to another empowering episode of our podcast, where we dive into the essentials of thriving in business and life. Today we're tackling a trio that's crucial yet often overlooked: Money Mastery, Mindset, and Mental Fitness. Whether you're starting out or scaling up, these are the pillars that can make or break your success. So buck…
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Ep 75 - 5 Incredible Reasons Why Studying Digital Marketing Will Future-Proof Your Business and Career
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12:00
Welcome back to the Digital Marketing Made Easy podcast, where we dive deep into the world of online wizardry that keeps the digital world spinning. Today I’m unravelling the magic behind digital marketing and why it's the spell you need to cast for a future-proof career and business. In this episode, we're not just skimming the surface; we're divi…
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EP114 - 6 Reasons Not to Fall Into the New Year Frenzy
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23:23
Hello! Welcome to today's episode, where we're diving into the heart of the New Year's hype. Are you feeling the pressure to revamp your life and business as the calendar flips? Well - hold that thought! We're exploring six compelling reasons why the New Year frenzy might not be your best bet. So, sit back, relax, and let's unravel the myths of New…
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Ep 74 - 6 Reasons to Get a Diploma in Digital Marketing
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18:23
Welcome to episode 74, where we dive into the dynamic world of digital marketing and its growing importance. In this episode, I'll outline six compelling reasons why obtaining a diploma in digital marketing can be a game-changer for your career. From staying ahead in the ever-evolving digital landscape to enhancing your skillset and credibility, we…
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EP113 - My 3 Step Success Plan
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18:16
In today’s episode, I'll be sharing my unique three-step success plan. This simple yet powerful approach has been my secret to consistent business growth. I'll walk you through how to avoid getting lost in the details of traditional business planning and focus on what truly moves the needle. Learn how to set clear, achievable financial goals, break…
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Ep 73 - 6 Reasons Why Your Marketing Should be Driven Through the Psychology of Selling
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10:43
Today, we're diving into why your marketing efforts should be deeply rooted in the psychology of selling. In our digital age, understanding consumer psychology is more crucial than ever. We'll explore six compelling reasons why this approach is vital, from creating emotional connections to tailoring messages that resonate. So, buckle up for an insi…
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EP112 - 6 Reasons why Mindset is Your Biggest Opportunity for Business Growth
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21:39
Welcome to an enlightening episode where we delve into how a powerful mindset can drive business growth. Today, we're uncovering six compelling reasons that illustrate the crucial role of mindset in business advancement. From unlocking your creativity to leveraging the latest in neuroscience, each point will offer fresh insights into shaping a succ…
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Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas
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11:47
In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common blunders that could overshadow the festive spirit or overwhelm customers. A must-listen for marketer…
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EP111 - 5 Ways we can Change the way we Grow Our Business for the Better
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15:48
Today I’m sharing 5 ways to change how we grow our businesses for the better. We’re delving into embracing innovation, creating exceptional customer experiences, fostering a culture of continuous learning, prioritizing sustainability, and building strong partnerships. This episode is a call to action for business owners seeking to evolve their stra…
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Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024
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11:32
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in the fast-paced world of digital marketing, this is your must-listen guide. Prepare to be equipped wi…
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EP110 - Why I Start My New Year Resolutions in November
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12:04
Welcome to this episode, where we challenge the traditional timing of New Year's resolutions. Today, I'm sharing why I kickstart my resolutions in November, not January. Discover how early planning can give you a head start, allowing you to enter the new year with momentum, clarity, and a sense of accomplishment. We'll explore practical strategies …
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Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business
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16:27
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing cutting-edge strategies and personal insights on transforming your digital marketing landscape. So, whethe…
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EP109 - How I Structure My Week as a CEO
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13:38
When we start our businesses, many of us don’t have commercial business experience. We come out of corporate careers, we follow a passion, and we have a mission and vision about what we want to do. But just because we're experts in our fields, that doesn’t mean we know how to run a business. And one of the biggest questions I get asked is, how do I…
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Ep 69 - Are you Working too Hard?
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Are you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and achievement. So, join me today as we discuss making life, business and marketing much easier. Here are …
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EP108 - How to Sell More, Work Less and Travel More
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10:23
For many of us, when we started our businesses, we hoped for more freedom and fun. Nobody wants to work more. And it’s a myth that we have to work hard. The opposite is actually true. There are systems we can put in place to help us sell more and create a better online customer experience for our clients. So, join me for my tips on how to sell more…
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Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings
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11:05
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions, and target your marketing efforts more effectively. So, join me today as I outline my six ways to use AI …
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Today we’re talking about the three secrets to business success. These are: Time Opportunities Cashflow You won’t believe what these three things can do for your business. Magical transformations occur when we focus on the right things. So, let’s align our priorities with what truly matters today. Join me. Here are the highlights: (0:21) The three …
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Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be overlooked. But digital marketing is dynamic. We must be dynamic and responsive too. So, join me as we …
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Being conscious of your goals can lead to achieving results beyond your wildest dreams. But this is more than just thinking about your goals. This is about living and breathing your goals. This is about understanding what your goals mean to you, and how you'll achieve them. This is the key to unlocking your full potential. Join me, as I discuss how…
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Ep 66 - Why Your Business Model is More Important Than Your Marketing
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Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught up in digital marketing tactics and strategies. They overlook their business model. But your business m…
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EP105 - The Power of Daily Habits for Personal and Business Growth
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14:37
As entrepreneurs and business owners, our focus is growth and expansion. But have you ever stopped to consider how your habits impact the success of your business? The truth is, daily habits make a big difference in our overall success. They help us build momentum, maintain focus, and ultimately achieve our goals. So, join me as I discuss the power…
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