Parhaat Digital Marketing Salaries Podcastit (2024)

1
Ruairi Davies, Strength and Conditioning expert on how lockdown taught him to ‘control the controllables’ 28:10

4d ago28:10

28:10

Welcome to this latest episode with fitness trainer Ruairi Davies. From a dream job training elite rugby athletes in Chile to a lockdown-enforced return home. He thought he would return 2 weeks later (a familiar tale) but that didn’t happen and his career took a new focus. What he has learned and keen to share is: · You can have a grand plan but th…

1
The Mad Marketing Mums have left the building 9:06

17d ago9:06

9:06

We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we…

1
How a recent diagnosis of ADHD has given meaning to Hayley Tutte, founder of Huquine Sports Therapy 52:04

1M ago52:04

52:04

Welcome to this latest conversation with Hayley Tutte. Two years ago, past guest Hayley bravely shared with us how the silence created by lockdown led to a whole change in career. Since then, Hayley has gone from self-employed to running her own clinic, works 3.5 days a week and is more balanced than ever. A recent ADHD diagnosis has further transf…

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Ep 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren Tilden 1:02:35

3M ago1:02:35

1:02:35

Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing …

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Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey 1:10:10

3M ago1:10:10

1:10:10

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer j…

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Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap 20:23

3M ago20:23

20:23

In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solv…

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Why giving pays back and an unexpected dive into the benefits of AI. Dave Hider, MBA, founder of Mind-Gap, coaching lecturer and philanthropist 53:42

3M ago53:42

53:42

Welcome to this latest conversation with Dave Hider. Dave has held extensive strategic leadership roles and during lockdown, whilst working full time, navigating different processes as a result of lockdown with most of his team furloughed he completed his MBA with distinction. Covid made him realise that life is too short so he left the trappings o…

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Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd 1:25:46

4M ago1:25:46

1:25:46

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the market…

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Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business 24:42

4M ago24:42

24:42

This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potenti…

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Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley 33:01

4M ago33:01

33:01

Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with ov…

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How lockdown taught entrepreneur and coach Maddy Shine that a seven-figure salary is no trade-off for a quality life 38:31

4M ago38:31

38:31

In this episode my conversation is with Maddy Shine. Maddy is a website wonder coder, an SEO supremo and runs three businesses. Her purpose is to shine bright and help other women entrepreneurs do just that. Our conversation leads to changes in buyer behaviour since lockdown and her tips on how to grow your business, why giving, especially to your …

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Ep 54. Projecting Success: Using Your Voice to Grow Your Business with Sally Prosser 53:28

5M ago53:28

53:28

If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leav…

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Ep 53. Instagram’s New Interactive Stickers 19:07

5M ago19:07

19:07

Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original …

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In conversation with Dr Lizzy Bernthal, Former Lt.Col in the Army and now award-winning confidence and leadership coach, keynote speaker and author 34:29

5M ago34:29

34:29

In this episode, No. 28, my conversation is with Dr Lizzy Bernthal. Having served 25 years as a healthcare specialist in the Army, rising through the ranks to Lt Col and completing an MEd and PHD in resilience, Lizzy’s own business mission is to help others by removing toxicity in the workplace through resilient leadership. Her many insights includ…

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Ep 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice 9:48

6M ago9:48

9:48

Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra (@mattnavarra) Matt draws on 20+ years marketing experie…

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Dick Johns, award-winning writer, actor and corporate leadership management facilitator for some of the world’s leading brands on helping people to have better conversations 48:08

6M ago48:08

48:08

As an actor, Dick Bradnum worked for 30 years across TV, film and radio, appearing in The Office, High Hopes and My Hero. Under his own name Dick Johns, he has written and performed three successful solo shows at Chapter, Cardiff: Dick Johns - What Midlife Crisis? (2016), Let’s Talk About Death, Baby (2018) and in 2022 a documentary record of The G…

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Ep 51. Marketing Snack Box: "Must Read" Marketing Emails 9:48

7M ago9:48

9:48

How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are you…

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Ep 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber 1:10:04

7M ago1:10:04

1:10:04

Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to…

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Ep 49. The Power of Podcasting with Laura McRae 39:48

7M ago39:48

39:48

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audienc…

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Nicky Applegarth, MD of award-winning global digital marketing agency, Ayima, mountain climber, wife and (nearly) fully trained dog trainer 30:41

7M ago30:41

30:41

In this episode my conversation is with Nicky Applegarth, MD of award winning digital marketing agency, Ayima. This agency serves many of the world’s biggest brands with a global team of just over 100. Nicky started her digital career back in 1999 in a small website design and build agency at a time when mobile phones were simply used to make phone…

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Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling 28:26

8M ago28:26

28:26

"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's ca…

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Ep 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels 17:57

8M ago17:57

17:57

Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to…

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Ep 46. The Evolution of TikTok: What's Next for 2024 52:17

8M ago52:17

52:17

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early day…

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Julie Robinson CEO, Aspire Learning (multi-academy) Trust on the impact of covid on the next generation and why employing apprentices in schools is so important 26:22

8M ago26:22

26:22

Hear Julie’s honest and heart-searching experience of what it was like being a Principal of a secondary school during lockdown and how, post-pandemic, more specialist staff have been appointed to support students’ social and emotional needs. Past guests have shared at least one benefit from lockdown but for Julie it was the worst period of her care…

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Libby Langley, Entrepreneur, Author and podcast host; always in pursuit of happiness 33:03

8M ago33:03

33:03

Self-affirmed ‘Queen of Business’ Libby shares her entrepreneurial journey from building a sizeable business in 2009 to now being a no-BS (her words) Business Coach helping other entrepreneurs to be happy and successful in their work. Nothing stands in Libby’s way, not even ADHD or Autism. Her interview is inspiring, energetic and down-to-earth and…

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Ep 46. ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami Williamson 47:01

10M ago47:01

47:01

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release. When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futurist…

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Ep 45. From Inbox to Income - Strategies for Email List Mastery with Sky Bailey 59:50

10M ago59:50

59:50

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are st…

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Anniversary special - reflections on two years of change since the pandemic 34:55

10M ago34:55

34:55

This is our last episode of 2023 snd it’s full of all things work-life balance. In this two-year anniversary pod, producer Karen Pirie and I go over the highlights of the 20 plus guests we have been lucky enough to interview since we launched in November 2021. We reflect on how the world of work has changed, how businesses have innovated and adapte…

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Ep 44. 7 ways to boost your social media engagement today 39:31

10M ago39:31

39:31

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement af…

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Ep 43. Social Media Trends and Predictions For 2024 48:53

11M ago48:53

48:53

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round. This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024. This episode covers: Is Instagra…

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EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™ 38:22

11M ago38:22

38:22

We read The Sprout Social Index™ so you don’t have to! What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey response…

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Ep 41. How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing Attempts 23:04

12M ago23:04

23:04

With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which s…

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Ep 40. 7 Ways Marketing Your Business is Like Having a Toddler 27:01

12M ago27:01

27:01

Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler. From constan…

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Coach and podcast host Rupert Turton on work life integration 25:44

12M ago25:44

25:44

Rupert talks about the challenges of remote coaching, working in isolation with his business partner and wife and how he coached businesses through lockdown. Remote working isn’t new for Rupert but what he’s witnessing is greater honesty among remote workers and leaders. Recommended read, listen and legacy and best ever boss at the end of the inter…

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Sleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based Business 52:52

12M ago52:52

52:52

PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen. ______ LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses. A…

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Biohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa Shears 43:53

1y ago43:53

43:53

This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain ar…

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AI and The Tools That Businesses Cannot Live Without with Austin Armstrong 48:55

1y ago48:55

48:55

If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many sm…

1
Veronica Weedon - Making a career out of helping others with their business and personal relationships. 33:20

1y ago33:20

33:20

Veronica tells the moving story of how hitting rock bottom, emotionally and physically, led to life-changing choices for her and how she’s made a business out of helping others improve personal and business relationship. Recommended read, listen and best ever boss at the end of the interview Sarah: Instagram: cripps.sarah and bigbalancetheory Twitt…

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How to Create a Content Stockpile 25:46

1y ago25:46

25:46

School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull. As the hustle and bustle ramps up before holiday breaks or big eve…

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Marketing Your Business During Tough Economic Times with Fi Johnston 43:25

1y ago43:25

43:25

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets. As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting …

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SEO In A Changing Online Landscape: Getting Found on Google in 2023 42:15

1y ago42:15

42:15

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on. This episode covers: Common S…

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How to run a successful business and banish parental guilt with Kate Toon 39:26

1y ago39:26

39:26

Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is! Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process. Yes, we kno…

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Darius Matusiak, MD of Macildowie, award winning recruitment and retention consultancy 43:46

1y ago43:46

43:46

Darius gives us a real insight into why and how recruiting staff has changed. Though lockdown was a contributory factor, Brexit, a shortage of younger talent and the surge in early retirees have all contributed to a growth in vacancies and a skills shortage. Hear how businesses are having to adapt their offering and learn what candidates are lookin…

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Ask Us Anything: Mad Marketing Mums Edition 37:34

1y ago37:34

37:34

This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through - - How we plan our marketing for ourselves and clients - How we determine what to focus on e…

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Unlocking the Game Plan: How to run a successful online competition for your business with Suki Van K 45:51

1y ago45:51

45:51

Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward. Or maybe just the thought of running a competition for your business has you running to the hills. Anyone can run a competition, but running a competition with purpos…

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Nail Your Messaging with Audience Research with Nadine Nethery from CanDo! Content 40:46

1y ago40:46

40:46

How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, t…

1
Laura Mayfield - Accidental founder of Marketing OutsideIN 30:06

1+ y ago30:06

30:06

Laura shares the impact of lockdown to her business and her family, particularly for her son who is autistic and her daughter who has dyslexia. Hear how she learned she is more independent than she realised and how communications were critical to getting through lockdown. Sarah: Instagram: cripps.sarah and bigbalancetheory Twitter: @sarahcripps7 an…

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The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini 1:35:06

1+ y ago1:35:06

1:35:06

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magn…

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3 Simple Steps To Generate Hundreds Of Content Ideas For Your Business 38:05

1+ y ago38:05

38:05

Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you. We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email ma…

1
Ryan Sneddon of Big Safety Ltd…Big Boots UK says time is the greatest currency 24:11

1+ y ago24:11

24:11

In this episode we interview Ryan Sneddon. Covid gave him the courage to set up his own business and he has so many lessons and memories to share, from the joy of getting your first paycheck, to moving operations from the kitchen table, to picking and packing facilities. In just 18 months the company has turned over half a million pounds and he’s o…

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