Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
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The Professional Rule Breaker is a business podcast where Kathy Walterhouse talks with today’s most successful entrepreneurs that have gotten to where they are by thinking outside the box and ripping up the rule book. On the podcast she will have conversations that give you behind the scenes secrets to INSPIRE you the entrepreneur, the side hustler to take action and succeed in your business.
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The Power of Self-Care for Business Owners with Rebeccah Silence - Episode 108
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‘’Focus on who you are and how you feel before taking action.’’ Ever feel like you’re the last on your list, constantly pushing through the day without giving yourself a moment to breathe? You’re not alone. In this episode, I sit down with Rebeccah Silence, a woman who knows firsthand what it means to hit the wall and still find a way to keep going…
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Turn Your LinkedIn Profile into a Powerhouse for B2B Success with Rachel Simon - Episode 107
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‘’Is LinkedIn working as an asset or a liability in your company?’’ Have you ever wondered if LinkedIn is really working for you, or could it be holding you back? In this episode, I sit down with Rachel Simon, the creator of Connect the Dots Digital, to explore how you can turn LinkedIn into your biggest business asset. Rachel shares insider tips o…
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Your Business Is Broken, But It's Not Your Fault with Brandon Gano - Episode 106
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‘’Do you believe business can be fun?’’ Hey there, rule breakers! I am back with another exciting episode of The Professional Rule Breaker podcast. Today, I'm thrilled to chat with Brandon Gano, an entrepreneur who turned his frustrations into a thriving business. Now, with his partner at Whadif, he's all about helping small businesses grow fast. I…
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Overcome Your Fear of Rejection NOW with Fletcher Ellingson - Episode 105
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‘’When was the last time that you intentionally upgraded the operating system between your ears🧠?’’ Welcome back to The Professional Rule Breaker Show! Today, we have an amazing guest—Fletcher Ellingson. Fletcher is the bestselling author of "The Practice of Feeling Good," he’s here to help us break free from the struggle, overwhelm, and worry so w…
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Marketing Strategies for Client Success with Sara Nay - Episode 104
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‘’It's all about connecting with the people that you're best set up to serve, and then pulling them in and keeping them engaged.’’ I'm super excited about this episode because the amazing Sara Nay from Duct Tape Marketing joins us! Sara has been with Duct Tape Marketing for 14 years and has helped thousands of entrepreneurs and small business owner…
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The True Value of People in Business with Dave Bookbinder - Episode 103
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‘’The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You'd better get the human capital part right. ’’ I'm super excited to welcome my friend, Dave Bookbinder, to the show today. Dave is a valuation guru, bestselling author, and host of the top-rated show "Behind th…
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Martha Jennings and Jeremy Campbell: 2024 State of the Media
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On this episode of MisInterPReted Fletcher Director of Media Relations, Allison Lester talks with two newsroom managers about the state of the U.S. media. Martha Jennings, WRAL's Managing Editor, coordinates assignments and staffing for Raleigh, NC's #1 news station. She was the News Director for WBIR, in Knoxville, TN. an executive producer for WF…
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Mastering PR Strategies for Brand Building with Anika Jackson - Episode 102
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‘’One of the biggest things is to learn to trust your gut and not get swayed by all the shiny things other people are trying to offer you.’’ On this episode of The Professional Rule Breaker, I chat with Anika Jackson. She's a PR and marketing wizard with over 25 years of experience. Anika shares her top tips for getting started with PR, building a …
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Prioritize Experiences Over Money with Stoy Hall - Episode 101
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"Finding your happiness and joy, giving back to others, and living life on your own terms—that's what true wealth is. Money is just a tool to help you achieve those." Welcome back to the Professional Rule Breaker Show! Today, I'm sitting down with Stoy Hall, the incredible CEO and Founder of Black Mammoth. Stoy’s journey is amazing—he’s an ex-footb…
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Celebrating 100 Episodes of Unforgettable Stories - Episode 100
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We have a very special episode today – we’re celebrating our 100th episode of The Professional Rule Breaker Show! 🎉 Over the course of these 100 episodes, we’ve brought you incredible guests who’ve shared their wisdom, strategies, and inspirational journeys. Today, we’re taking a trip down memory lane and revisiting some of our favorite moments. Yo…
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‘’A rejection is just a stepping stone for you to reach the next level.” Did you know that 75% of people fear rejection, whether in their personal or business lives? That's a staggering number, right? Let's face it—rejection stings. Nobody likes to hear a ‘no’, especially when you've poured your heart into something. But here’s the thing: every ‘no…
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Building a Business That Works for You with Greg Roworth - Episode 98
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‘’Have the mindset of an investor, not an employee.’’ Greg Roworth is a fantastic business coach who turned a personal crisis into a game-changing moment. When his wife had a serious medical event, Greg realized his business couldn’t survive without him. Fast forward, he now helps professional service firms become the authority in their markets and…
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‘’You have a choice when something goes massively wrong in your business or personal life….you can let it affect you negatively or use it to make you stronger.” In this special Pocket Ninja episode, I share a heartfelt story about a friend who faced tough times in both her personal and professional life. Feeling sucker-punched by life, she wanted t…
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The Future of Business is AI with Manuj Aggarwal - Episode 96
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‘’There will be two types of businesses: one that is fully embracing AI and one that is out of business.’’ Today, we're talking about a hot topic: AI and its impact on business. I had an awesome chat with Manuj Aggarwal, an AI whiz whose creative ideas have transformed lives and businesses. We discussed practical ways to weave AI into your business…
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Sales as a Courtship: Building Lasting Customer Relationships - Episode 95
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‘’Knowing your customer inside out in sales lets you anticipate their needs and respond with the perfect solution.’’ Have you ever thought of sales as a dance? 💃🕺 In today’s Pocket Ninja episode of The Professional Rule Breaker Show, I'm chatting about treating sales like a courtship. Inspired by Greg Roworth's brilliant analogy, I’ll show you how …
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Embracing Vulnerability and Adventure with Deborah Draves Legg - Episode 94
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Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’When was the last time you did something for th…
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Identifying Your Dream Client for Maximum Sales Impact - Episode 93
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‘’The real magic happens when you understand everything about the person that you are selling to.’’ Welcome back to another Pocket Ninja episode of The Professional Rule Breaker Podcast. Today, we're talking about: the #1 thing you need to know before you start selling—identifying your dream client! You might think you already know this, but trust …
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How to Thrive and Survive in Real Estate with Andy Tolbert - Episode 92
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Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’Somebody who's been through the hard times and …
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Get a Big Dream and Spend the Rest of Your Life Chasing It - Episode 91
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10:24
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’When you chase your passion - a passion will fu…
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AI-Powered Dream Business Makeovers with Philip Blackett - Episode 90
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29:22
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’Are you going to see AI as an opportunity for y…
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The Like Factor: Your Secret Weapon In Sales - Episode 89
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16:27
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’Sell like you would want to be sold to.’’ Have …
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Pivot NOW! 6 Powerful Tips to Transform Your Life with Suzanne Sibilla - Episode 88
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30:04
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’It's the small steps that get you to the big pl…
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Building Trust to Improve Business Outcomes
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In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z. Quick, slick sa…
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Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’Failure is only the end if you decide to stop.’…
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Transforming Side Hustles into Millions with Kristian Hoenicke - Episode 86
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27:41
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- "If you're feeling stuck, seek guidance. If it do…
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Transform Your Business in 3 Steps - Episode 85
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15:10
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! —----------------- Did you know it takes 6 to 8 touches on average …
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Adam Bird on Breaking Rules and Building Dreams - Episode 84
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36:35
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- ‘’Are you going to build your own dream, or are y…
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Tiffany Carpenter: Public Relations at the University of Tennessee
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Tiffany Carpenter started her career in the public relations agency world and went on to manage communications for the athletics department at the University of Tennessee, including managing the reins of Mike Hamilton, Joan Cronin, Pat Summitt, Phillip Fulmer, Buzz Peterson, Bruce Pearl the infamous Lane Kiffin and Derek Dooley. She went from there…
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Building Trust: The Secret Weapon for Sales Success - Episode 83
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11:04
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! —----------------- Did you know that 65% of consumers won't buy fro…
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Nobel Peace Winner to Visionary Leader: The Entrepreneurial Journey of Lameen Abdul-Malik - Episode 82
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41:24
Welcome to The Professional Rule Breaker Podcast! Join us every Tuesday for Pocket Ninja episodes packed with quick tips for entrepreneurs, and tune in on Thursdays to hear from rule-breakers who've transformed success by thinking outside the box. Get inspired twice a week with us! ----------------- "Knowing your WHY and purpose should guide every …
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Silencing Doubt and Fear: Your Pathway to Sales Success - Episode 81
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Welcome back to the Professional Rule Breaker Podcast! Today, I've got something special for you in our Pocket Ninja series—tackling a topic that touches every entrepreneur: the ever-persistent shadows of doubt and fear in sales. Whether you're a seasoned pro or just stepping into the arena, these emotions are universal. But guess what? They don't …
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Level Up Your Life with Scott L. Ferguson - Episode 80
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‘’What leveling up really means to me is being one step better or one percent better than the person the day before.’’ Hey, Rule Breakers! I'm super thrilled to share today's episode with you. We're getting up close and personal with Scott L. Ferguson, a man who's turned the art of leveling up into a way of life. Scott isn't just any guest; he's a …
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Exciting news – we're introducing Pocket Ninja, a fresh format delivering quick-hit episodes to spark your success daily! Today's episode zeroes in on the transformative power of intention setting. Find out how this straightforward practice can significantly boost your focus, clarity, and success. Just by starting your day with a clear intention, y…
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A Guide to Self-Transformation with John R. Miles - Episode 78
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In Part 2 of my conversation with John R. Miles, CEO and founder of PassionStruck®, we discuss the essential steps for personal and professional transformation. John provides insights into becoming a mission angler, the importance of brand reinvention, and how to effectively manage the invisible influences in your life. Discover how setting boundar…
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Crafting a Passion-Driven Life Beyond Mere Existence with John R. Miles - Episode 77
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‘’You are the most amazing person that you will ever meet, and the sooner you begin to believe it, the more success you will have.’’ In this week’s episode of #TheProfessionalRuleBreaker, we welcome John R. Miles, the CEO and founder of Passion Struck® and a renowned figure in personal mastery. John shares his valuable insights on living a life fue…
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Going Against the Grain with Yogi Aaron - Episode 76
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Yogi Aaron has turned traditional yoga on its head. Aaron introduces us to his unique method, Applied Yoga Anatomy + Muscle Activation™ (AYAMA), aiming to eliminate pain and enhance well-being through yoga. We'll explore his journey from experiencing personal pain to thinking outside the box and developing a yoga practice that empowers others to li…
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Monetizing the Future with AI with Dave Espino - Episode 75
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Today on The Professional Rule Breaker, we're breaking down the Artificial Intelligence revolution with our guest, Dave Espino, a pioneer in digital entrepreneurship and information products. Dave's new venture, "Making Money with AI," taps into the potential of AI, a technology he believes is as revolutionary as the internet itself. Join us as Dav…
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Leadership and Genes Unlikely Pairing with Former US Surgeon General Dr. Richard Carmona and Judy Ben-Asher - Episode 74
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How do genes and leadership intertwine? We are talking about that in today’s episode of #TheProfessionalRuleBreaker podcast. Last week’s episode shows that our life's mission often echoes the silent tales coded within our DNA. Rejoining the conversation, Former US Surgeon General, Dr. Carmona and DNA Discovery Expert Judy Ben Asher share how their …
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Untold Stories with Former US Surgeon General Dr. Richard Carmona and Judy Ben-Asher - Episode 73
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The 17th Surgeon General of the U.S., Dr. Richard Carmona, who battled his way from the homeless alleys of Harlem straight to the White House joins forces with the fabulous Judy Ben-Asher, whom you might've seen lighting up the Oprah stage with her DNA expertise. Sounds like an unlikely pairing, right? But trust me, it’s pure magic when they get to…
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Hey everyone, it's Kathy Walterhouse here, your Professional Rule Breaker, and wow, do I have some exciting news for you! Welcome to Season Two of our podcast. 🌟 This season, we're all about pushing boundaries and achieving your biggest success yet, not just in business but in your personal life, too. I want this to be the year you truly break out.…
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Tennessee Tourism: Sara Beth Urban and Kim Mitchell
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30:52
In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state. Tennessee has approximately 13, 372 restaurants in the state, w…
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PR Tips from Travel Writers
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On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry. Susan Barnes has more than 20 years …
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Making Sales Using AI - Episode 71
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Click here to get your FREE ebook with 25 ways to unlock the secret to skyrocket your sales with AI ——— Today on #TheProfessionalRuleBreaker podcast, we're diving into something super exciting – AI in sales! This isn't just another tech topic; it's a revolution for your business, much like the internet era. Imagine AI as your trusty sidekick, strea…
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Sara Davenport: From Burnt Out News Anchor to Entrepreneur
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Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she need a plan B - something that gave her not just a fantastic lifestyle, but also a life. She has created a life as a media mentor working with others looking to break the …
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How to Accomplish Anything - Episode 70
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Welcome back, fellow entrepreneurs, to another inspiring episode of #TheProfessionalRuleBreaker podcast. Today, let's unlock the secret to entrepreneurial success. Need help to turn your brilliant ideas into reality? It's all about FOCUS, and I'm here to guide you. Learn how to prioritize effectively, balance hard work with celebration, and set cle…
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2024 Public Relations Obstacles
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As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles. Obstacles include: AI - The rise of artificial intelligence raises ethical concerns and requires us helping ou…
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Embracing Transformation After 40 with Traci Jeske - Episode 69
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In today's episode of #TheProfessionalRuleBreaker, I have a heart-to-heart with the inspiring Traci Jeske. Beyond just a style guru, Traci is a catalyst for transformation, guiding women to rediscover their zest for life after 40. Have you ever felt like your life is a closet full of outdated pieces? Traci shares her wisdom on breaking free from th…
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The Simple Secret to Happiness with Barbara Vercruysse - Episode 68
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Welcome back to Part 2 of my conversation with Barbara Vercruysse on #TheProfessionalRuleBreaker podcast. In this episode, Barbara dives deeper into her transformative journey from shadows to light. She shares profound insights and shows us that happiness is not a distant dream but a present reality awaiting our embrace. Here's what to expect in th…
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The One Thing YOU Have Control Over with Barbara Vercruysse - Episode 67
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I'm thrilled to share a deeply touching conversation with my dear friend, Barbara Vercruysse. Have you ever been caught in life's whirlwind, seeking a beacon of hope or a glimmer of light? In our chat, Barbara gracefully shares her transformation from facing trauma to celebrating triumph, emphasizing the magic of inner kindness. I was genuinely mov…
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PR Trends to Leave in the Dust
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In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust. As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary. …
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