Parhaat Fohr Podcastit (2024)

1
A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media 33:04

4d ago33:04

33:04

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instag…

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A Conversation with Steffi Cao: Internet and Culture Writer 32:30

19d ago32:30

32:30

Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on I…

1
Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation 10:47

1M ago10:47

10:47

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 Ho…

1
A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator 1:05:41

2M ago1:05:41

1:05:41

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on I…

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A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert 1:16:48

2M ago1:16:48

1:16:48

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s …

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A conversation with Piper Phillips: Marketer, Content Creator, and Musician 38:27

2M ago38:27

38:27

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content …

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A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant 41:37

3M ago41:37

41:37

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of …

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A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator. - Ep. 84 1:15:33

3M ago1:15:33

1:15:33

Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com This episode includes: 0:00 Int…

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2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83 10:32

10M ago10:32

10:32

”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and…

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2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82 11:11

11M ago11:11

11:11

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn re…

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A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81 29:49

11M ago29:49

29:49

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?…

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Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80 11:54

12M ago11:54

11:54

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.…

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James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79 13:27

12M ago13:27

13:27

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.Kirjoittanut Fohr

1
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78 13:23

1y ago13:23

13:23

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you out... (and more.)Kirjoittanut Fohr

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Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77 10:31

1y ago10:31

10:31

In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.Kirjoittanut Fohr

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A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76 32:01

1y ago32:01

32:01

Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and …

1
Why James Failed on TikTok (& His New Strategy) - Ep. 75 14:01

1y ago14:01

14:01

This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.…

1
Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74 15:10

1y ago15:10

15:10

Have you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influe…

1
Up for Discussion: Threads feat. Aaron Murray Vazquez - Ep. 73 36:10

1y ago36:10

36:10

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; a…

1
Unhinged Brand Social Strategies & Branding Importance - Ep. 72 11:19

1y ago11:19

11:19

We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark. He also talks abou…

1
Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71 10:45

1y ago10:45

10:45

Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of redi…

1
TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70 13:45

1y ago13:45

13:45

As a creator, do you know what to charge on TikTok? In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator. He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024)…

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A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69 39:09

1y ago39:09

39:09

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number o…

1
The Fear of Irrelevance & Losing Everything + Threads Updates & Predictions - EP. 68 18:12

1+ y ago18:12

18:12

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)…

1
Twitter as X; Imposter Syndrome as a Creator; Replying to Comments & More - Ep. 67 14:43

1+ y ago14:43

14:43

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.Kirjoittanut Fohr

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Threads 101 + Choosing Your Influencer Content Category - Ep. 66 11:57

1+ y ago11:57

11:57

In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more. 🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-be…

1
Dylan Mulvaney & Bud Light, The Lifestyle Niche, Standout Content, & Market Rates. - Ep. 65 14:09

1+ y ago14:09

14:09

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more. 🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influ…

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What Influencers & Brands Can Learn from the Shein Influencer Trip - Ep. 64 9:06

1+ y ago9:06

9:06

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & In…

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Habits of Easy-to-Work-with Creators, Reels vs. Photo Deliverables, & Get to Know Fohr - Ep. 63 13:06

1+ y ago13:06

13:06

Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more. ⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_…

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Succession, Scandoval, & Sponcon that Works, feat. Sophie Wood - Ep. 62 18:11

1+ y ago18:11

18:11

Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of …

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Are Brands Fooled by Fake Followers; Negotiating Influencer Rates; & Creative Audits - Ep. 61 12:03

1+ y ago12:03

12:03

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.Kirjoittanut Fohr

1
How Brands Choose Their Influencers - Ep. 60 15:33

1+ y ago15:33

15:33

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected. Through the Fohr platform, we filter influencers based on criteria like follower count, l…

1
Do Influencers Need Agents to Get Brand Deals, Nano-Influencers, & Influencer Courses - Ep. 59 16:55

1+ y ago16:55

16:55

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…Kirjoittanut Fohr

1
YouTube Branded Partnerships, Pinterest Campaigns, Instagram Updates & More - Ep. 58 14:53

1+ y ago14:53

14:53

Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.…

1
AI Takes over Negronis with Nord - Ep. 57 7:27

1+ y ago7:27

7:27

Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.…

1
How to Maximize Earnings, Disclose Paid Partnerships, & Protect Your Creative Content - Ep. 56 12:04

1+ y ago12:04

12:04

Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.Kirjoittanut Fohr

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Is Long-Form Content Dead? Plus Lemon8, Q2 Spend, & More - Ep. 55 15:27

1+ y ago15:27

15:27

Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…Kirjoittanut Fohr

1
Influence for Good: A Conversation w/ Merrill Hersam, VP of Creator Success, Urban Legend - Ep. 54 23:03

1+ y ago23:03

23:03

Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content cr…

1
What Happens if TikTok is Banned? - Ep. 53 12:16

1+ y ago12:16

12:16

Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do.…

1
Alternate Revenue Streams & Monetizing Your Content: Affiliate, Bonuses, & Brand Deals - Ep. 52 9:45

1+ y ago9:45

9:45

Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.Kirjoittanut Fohr

1
Everything You Need to Know about Sephora Squad, feat. Suzannah Tarkington & Stephanie Cinque - Ep. 51 32:17

1+ y ago32:17

32:17

In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.…

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Best Advice for New Creators - Ep. 50 18:59

1+ y ago18:59

18:59

Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.…

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Meta Announces Paid Verification & Blue Checks + the De-Influencing Trend - Ep. 49 14:17

1+ y ago14:17

14:17

Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.Kirjoittanut Fohr

1
2023 Super Bowl Ads: What Worked, What Didn’t, What Influencers Would Have Done Better - Ep. 48 13:54

1+ y ago13:54

13:54

Welcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better spent on influencers.Kirjoittanut Fohr

1
#MascaraGate: What Happened and Why Honesty & Authenticity Are Still Important – Ep. 47 14:44

1+ y ago14:44

14:44

Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.…

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Will Brands Cast Influencers or Celebs in 2023 Super Bowl Ads? - Ep. 46 13:17

2y ago13:17

13:17

Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.Kirjoittanut Fohr

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How Influencers Should React to the Recession, Pt. II - Ep. 45 10:01

2y ago10:01

10:01

Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.Kirjoittanut Fohr

1
Best/Worsts of 2022, feat. Dorien Russell and Sophie Wood - Ep. 44 37:12

2y ago37:12

37:12

Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.Kirjoittanut Fohr

1
We asked Chat-GPT if AI Can Replace Influencers - Ep. 43 12:09

2y ago12:09

12:09

Welcome to Negronis with Nord. In today’s episode, we asked Chat GPT if AI will replace influencer marketing. James speaks on how AI could create competition for UGC creators in the space, and how AI can be used as a creator tool.Kirjoittanut Fohr

1
How to Prepare for 2023 and More Industry Predictions - Ep. 42 15:10

2y ago15:10

15:10

Welcome to Negronis with Nord. The final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them. This episode includes: - Influencer pricing may plateau or decrease in 2023 - Brands are going to be more frugal with spending - A 50/50 chance TikTok could be banned - The influencer market may a…

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