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Agency Journey

Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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Agency Forward

Chris DuBois

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Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.
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Agency Breakthrough

ClickUp & ZenPilot

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Welcome to Agency Breakthrough, where we bring you real, gritty stories of agency operators who found the path to get past the plateau. Whether it’s hitting on a playbook for massive growth, scaling profit margins, or finding a way to have an agency and a life, we’re here to share how they achieved it; and laugh a little along the way. Presented by ZenPilot and ClickUp, and your hosts today are Jakub Grajcar and Gray MacKenzie.
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Tech Leaders Hub

STX Next

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You’ve got ambitious goals as a tech leader—we’ve talked with others who have reached them and can show you the way. Tech Leaders Hub brings you insightful interviews to inspire your next steps as a leader. For more information, check our website: https://www.stxnext.com/tech-leaders-hub
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Social Media Made Simple is NapoleonCat’s podcast about growing a business on social media channels. In each episode, Anna & Tom unveil practical tactics for how businesses can use social media platforms to strengthen their online presence. Social Media Made Simple is a perfect podcast for anyone looking to bring social media and digital marketing into their business strategy, from building a community to analyzing competitors, improving team management to providing the best customer service.
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Hey everyone, today I’m joined by Matt Durante. Matt is the head of B2B Marketing at Nectar. Matt specializes in helping mid-sized businesses and startups break through scaling barriers, particularly in B2B markets. His approach focuses on creating scalable, measurable, and meaningful growth through marketing and operational strategies. Matt is one…
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Hey everyone, today I’m joined by Nathan Warner. Nathan is the founder of Fearless Leadership LLC and a master course creator. I watched a masterclass from Nathan in the TACK Insider community and wanted to reach out to learn more. After going through one of his mini-courses, I knew I needed to get him on the show to help agencies do the same. You’…
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Hey everyone, today we’ve got a special episode for you. I’m joined by Chris Storey and we’re going to recap the excitement from this month’s All-In Agency Summit. We had 14 presenters covering a range of topics, so we wanted to captured some highlights to share with listeners. If you want to be notified of the next Summit, visit the All-In Agency …
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Hey everyone, today is a solo cast where I dive into one of my company values: Your Cadence is Your Credibility We'll get into what this means, the three types of cadence in business, and some ways you can improve your cadence. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem De…
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"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them." Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an…
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Hey everyone, today is a solo cast where I answer: “What would you do if you had to start an agency from scratch?” Join me as we dive into the question and hopefully give you some nuggets for ways to improve your current agency. ----------- Links from the show: - If I Had to Start an Agency from Scratch - The PRISM Model: Determining if a Problem D…
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Are you struggling to differentiate yourself in a saturated market? Are you finding it hard to win enterprise clients and manage complex relationships with them? On the other hand, perhaps you’re looking for ways to create high-quality content at scale, or demonstrate the long-term value of SEO to your stakeholders and clients? If any of those reso…
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Hey everyone, today I’m joined by Tony Wilson. Tony is the founder of Accquip, providing fractional CFO services to agencies. He’s also the host of the DevLaunch Podcast which I’d recommend agencies give a listen to. I brought Tony on so we could talk agency financials. For a lot of founders, it’s not that it’s a mystery, it’s just not the most enj…
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Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you’re dealing with: – Razor-thin profit margins; – Clients who nickel and dime you; – Difficulty scaling without burning out; – Sales processes that feel like pulling teeth? If so, this episode of Agency Journey is for you. Raul H…
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Hey everyone, today I’m joined by Jakub Grajcar. Kuba is the content marketing manager at ZenPilot and I wanted to bring him onto the show to shed some light on marketing for agencies. You’ve probably heard me mention the stat that only 14% of agency clients come from direct marketing. And it’s for that reason you should be spending more time marke…
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"The value of an hour of your time as an agency owner, if you're growing, is never going backwards." In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychologi…
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Hey everyone, today I’m joined by Dr. William Attaway. William is the founder of Catalytic Leadership, where he provides executive coaching and helps agency founders become stronger leaders. William and I have recorded multiple podcasts and done events together and every time, I leave with awesome takeaways. He’s a genuinely great guy and has aweso…
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“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…
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Hey everyone, today I’m joined by Dylan Ciaccio. Dylan is the Director of Marketing at Black Camel Agency and an evangelist of problemotional marketing, which we dive into in the episode. If you’ve heard me on other podcasts or follow my LinkedIn content, you’ll know I’m a firm believer that all marketing starts with a problem. So when I stumbled a…
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"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …
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Hey everyone, today is a solocast hosted by yours truly. Cognitive biases can break us if we're not aware of them. In this episode, I share the 10 biases I see most frequently with agency founders and offer some solutions so they don't destroy your business. ----------- Today’s episode is brought to you by ZenPilot. There are lots of tools out ther…
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“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…
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Hey everyone, today is a solocast hosted by yours truly. There are 3 primary reasons I see teams failing, so I wanted to provide a quick episode to help you tackle those challenges and hopefully gain some forward momentum. ----------- Today’s episode is brought to you by ZenPilot. There are lots of tools out there for agencies to manage projects. B…
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"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…
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Hey everyone, today I’m joined by Ben Catley-Richardson. AKA: The Accountability Viking. Ben is the founder of Get Shit Done and Have More Fun, an agency coaching business for founders who want to stop sacrificing their sanity. Not only does he have some great methods and systems to make this happen, but many of the ideas are led through studies in…
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Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…
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Hey everyone, today I’m joined by Mikael Dia. Mikael is the founder of Funnelytics and a former agency owner. As a previous user of Funnelytics and a firm believer in the power of offers, I was excited to get Mikael on the show to discuss how agencies can productize their offerings. In the episode, we discuss: How to make data-driven decisions in y…
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"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…
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Hey everyone, today I’m joined by Garret Caudle. Garret is the CEO of Influent, helping founders ideate, create, and execute on LinkedIn. And they don’t just focus on posting, but rather the full pipeline of social media lead generation. This conversation was a lot of fun and packs a serious punch for anyone looking to jumpstart their publishing jo…
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"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…
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Hey everyone, today I’m joined by Ryan Watson. Ryan is a partner at Upsourced, providing outsourced accounting, financial strategy, and M&A advisory services for creative agencies. I’d previously heard Ryan on a lot of podcasts and knew he’s a man of the numbers. So I was excited to get him on a episode to talk about the financials behind running a…
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Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …
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Hey everyone, today I’m joined by Corey Quinn. I’ve been a longtime follower of Corey’s, and with the publishing of his book, “Anyone, Not Everyone,” I knew we needed to get him on the show. Corey’s an agency coach and helps founder get out of founder-led sales, so they can spend more time doing what they want rather than being tied to every prospe…
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"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …
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In this episode... "Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves." Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasize…
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Hey everyone, today I’m joined by Bryan Byler. Bryan is the COO at Aptitude 8, a HubSpot Elite Partner. He’s got an impressive range of experience from tech, systems analytics, program management, and business operations. He’s also a very down-to-earth guy, as seen in his LinkedIn content. And that got me excited to have a very real conversation ar…
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"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…
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Hey everyone, today I’m joined by Chris Dreyer. Chris is the founder and CEO of Rankings.io, where he leads a team of SEO specialists to help law firms and personal injury lawyers dominate first-page rankings on Google. Chris is a powerhouse in the SEO game and I was very excited to capture insights. But we went even deeper, getting into agency ope…
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Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…
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In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…
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Hey everyone, today I’m joined by Jen Spencer. Jen is the CEO of SmartBug Media. At Inbound a few years ago, I’d met some of the SmartBug team and they raved about working there. So, when an opportunity arose to interview their fearless leader, I jumped at the chance. Jen took over as CEO after being SmartBug’s VP of Sales and Marketing and then CR…
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In this episode... We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively. Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualiti…
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Hey everyone, today I’m joined by Mike Schmidt and AJ Rivera. They are the founders of Agency Coach where they help agency owners improve all facets of their business. For a bit more background, Mike was the founder of the agency Anchor Wave which AJ joined to lead sales. Now, the business is able to run without them as they work on other ventures.…
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"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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Hey everyone, today I’m joined by Logan Lyles. Logan is the former VP of Sales & Customer Experience at Sweetfish, and now handles evangelism and content at Teamwork.com. Logan has interviewed hundreds of agency owners and experts as the host of the podcast, Agency Life, and has countless insights from those conversations. For a lot of today’s epis…
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Hey everyone, today I’m joined by Justin Graci. Justin is a Marketing Fellow at Hubspot and works with and through ecosystem agency partners for go-to-market efforts. A 'Marketing Fellow' at HubSpot is described as "a highly experienced and accomplished individual who brings a unique and specific subject matter expertise that is difficult to find i…
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“​​In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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Hey everyone, today I’m joined by Karl Sakas. When I first joined the agency world, Karl had the first books I read to understand what I was getting myself into. So, I was very excited to get him on the show to talk about the future of agencies and how he sees things changing. Karl has a wealth of knowledge in all things agency, and he’s got some g…
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John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…
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Hey everyone, today I’m joined by Gray MacKenzie. Gray is the co-founder and CEO at ZenPilot. They’ve helped thousands of agencies systemize their business, boosting efficiency and, therefore, profit. Gray is my go-to guy for anything around processes, so I was very excited to get his perspective on the future of agency operations. He’s built an aw…
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Hey everyone, today I’m joined by Matt Bolian. Matt is the co-founder and CEO at Supered. He’s also the co-founder of RevPartners which climbed from the bottom to the top of the HubSpot partner ecosystem in 13 months. Matt has a unique way of viewing business and how to build a brand, making this episode a lot of fun to record.] In this episode, we…
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Hello everyone, today I’m joined by Megan Bowen. Megan is the CEO of Refine Labs. If you are in the B2B marketing space it’s almost impossible not to have heard of them. She’s incredibly knowledgeable, not just in marketing, but in leadership and agency operations. So I was very excited to get into this interview to hear her perspective on the futu…
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In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…
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On today's episode, I'm joined by Marcus Sheridan Marcus is an international keynote speaker and best-selling author of They Ask, You Answer. He’s also an owner and partner at the agency, IMPACT, where his strategies around content marketing and sales are delivered through strategy, implementation, and education. Marcus played a large role in how I…
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“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…
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