Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.
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The Power of Live Networking Lunches
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24:24
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, delve into the benefits of live networking lunches and their substantial impac…
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How to Structure Patient Email Newsletters
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23:07
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explai…
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No One Owns the Whole Market
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20:20
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin explore the concept of market monopolies in the podiatry profession. They delve into real-life e…
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Get On The Same Page With Your Marketing Provider
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27:32
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald discuss the crucial steps for podiatry clinic owners to get aligned with their marketing provide…
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I Don't Like Doing Home Visits
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19:04
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this lively episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the importance of focusing on podiatry services you enjoy and do well. Tyson shar…
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Your Podiatry Clinic Is A Local Business
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27:38
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the …
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Maximizing Marketing with Corporate Boxes and Season Tickets
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19:46
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19:46
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy…
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Personal vs. Automated Patient Review Requests
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28:17
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons o…
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What is Your WORD for the Year?
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16:50
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They …
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Knowing When It's Time to Switch Podiatry Marketing Providers
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29:41
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs suc…
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Be Aware of Potential Copyright Infringements
24:52
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24:52
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he rece…
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How Podiatrists Can Adapt to Direct-to-Patient Marketing
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24:03
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable c…
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What Would Walt Disney Do?
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16:58
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective…
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Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn
23:47
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23:47
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networkin…
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Why Your Clinic's Receptionist Might Be Your MVP
20:57
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20:57
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They…
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Google Analytics: A Podiatrist's Guide to Understanding Website Health
28:20
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28:20
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this…
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Social Media Posts That Are Shared the Most
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23:20
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Jim McDannald and co-host Tyson Franklin discuss the key strategies for podiatrists who want to elevate their social media presence. We explore a variet…
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5 Key Actions for Enhancing Patient Experience & Online Reputation
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26:57
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outlin…
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The 5 Most Important Podiatry Marketing Rules
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25:42
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance t…
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Reflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice
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21:48
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasiz…
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Convenience is One of the Best Marketing Tools
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21:19
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore vari…
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5 Ways to Get In Front of Your Ideal Patients
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24:18
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We de…
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Demand-Based Pricing in Podiatry
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22:39
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They dis…
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Beyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings
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26:22
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry…
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The Difference Between Sunk Costs and Opportunity Costs
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19:04
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the impo…
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Leveraging Your Electronic Medical Record Software for Practice Growth
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22:42
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing pur…
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Marketing the Practice, Not the Podiatrists
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17:47
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the i…
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Understanding the Trade-Offs With Different Marketing Providers
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25:18
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in…
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What's the Best, Not the Cheapest
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19:34
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, …
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How to Create A Workflow for Before and After Photos
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28:04
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can …
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Piggybacking Onto Other Communities
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19:52
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto othe…
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Why Marketing Your Clinic Shouldn’t Be “Set it and Forget It”
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20:47
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Tyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget…
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How to Audit Your Podiatry Clinic's Marketing Strategy
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17:23
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importan…
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Step-by-Step Guide to Planning a Podiatry Clinic Photoshoot
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29:10
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can …
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Promotional SWAG for Your Podiatry Practice
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29:37
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's be…
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Maximizing Visibility: The Role of Images in Google's Local Search for Podiatry
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24:55
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiat…
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Why Your Podiatry Practice Needs a Professional Style Guide
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24:02
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the import…
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The Power of Patient Webinars
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21:37
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for using patient webinars in the field of podiatry. They highlight…
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Your Pricing (FEES) Should Be Part of Your Marketing Strategy
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23:02
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind f…
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Content Repurposing: Maximizing Your Podiatry Clinic's Marketing Efforts
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19:39
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the ide…
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💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways: Timing …
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5 Characteristics of a Successful Podiatry Clinic Website
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24:26
💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of how a great website attracts and retain…
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Celebrating 100 Episodes with a Top 10 List
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30:03
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world. What…
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Stop Chasing Low-Hanging Fruit
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24:21
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice. What You'll Learn: The Allure of Low-Hang…
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How to Know if Your Marketing is Working
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24:43
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results? What Y…
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1
How a Newsletter Profits Your Practice
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28:09
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy. Targeted Audience Engagement Direct communication with patients and potential patients interested in your s…
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We Have Too Many Marketing Options
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24:05
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn ho…
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The 5 Most Important Things To Know Before Marketing Your Clinic
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29:56
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that fall…
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Create Your Own Speaking Opportunities
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26:07
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them! The Powell River Experience (2…
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Do You Have A Marketing System for Your Podiatry Clinic?
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21:20
Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick! Episode Highlights: Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce t…
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