The Leadium Talks podcast series features world-class experts exploring themes spanning neuroscience, leadership, wellness and mind performance. These nourishing conversations inform and inspire busy leaders looking to evolve how they think, work and lead.
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Every ambitious EMEA, APAC, and LATAM startup that’s positioned to disrupt an industry and become the next big thing knows that entering the American market needs to be on their roadmap. American startups received 5x more venture capital funding in 2023 alone, which means that your best shot at a successful IPO or a lucrative exit lies across the Atlantic. Welcome to Selling America - the podcast where we sit with business owners and executives worldwide to uncover their journeys into the US ...
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies. Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the trans ...
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Serving Sales Teams the Right Way - Gail Kasper, TV Host, 2x TEDx Speaker & Sell Like A Cockatoo
33:16
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33:16
Today's episode welcomes Gail Kasper - the world’s leader in customization for sales keynote speeches and training programs. She is the creator of the Systematic Attitude Development-Technique™️ (SAD-T™️) and Cockatoo Selling, an innovative advanced sales program. These concepts are described in detail in her books Unstoppable: 6 Easy Steps To Find…
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How to Sell a Franchise - Marcos Moura, Co-Owner & CDO at Amada Senior Care
40:26
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40:26
Today's episode welcomes Marcos Moura, Co-Owner and Chief Development Officer at Amada Senior Care, a franchise business that provides home care for seniors. Amada is one of the only senior care companies in North America that offers in-home non-medical care as well as assisted living placement consulting services. Amada Senior Care was founded by …
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From Service to Product with Yaroslav Lazor and Sergiy Korolov, CEO & Managing Partner of Railsware
1:08:04
1:08:04
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1:08:04
Today’s episode welcomes Yaroslav Lazor and Sergiy Korolov, CEO and Managing Partner of Railsware - a product studio with two main focuses – products and consultancy services. They’ve worked with brands like Mailtrap, Coupler.io, Jira Smart Checklist, Calendly, and Brightbytes and helped them become commercial products with large user bases, steady…
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Building a Tech-Enhanced Cold Calling Culture - Sahil Mehra, Head of Strategic Sales at Nooks
25:38
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25:38
Today’s episode welcomes Sahil Mehra, Head of Strategic Sales at Nooks - an AI-Powered Parallel Dialer & Virtual Salesfloor powering the best SDR and BDR teams. They help train the team, boost conversion rates, and multiply connect rates all while having fun in the Nooks platform. Sahil also has 6 years of experience running a go-to-market agency f…
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European Guide to Acquiring US Investment - Sasha Voloshyn, Venture Capitalist & CBDO at Soft Way
52:40
52:40
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52:40
Today’s episode welcomes Sasha Voloshyn, Chief Business Development Officer at Soft Way - an all-in-one B2B travel platform for managing travel and business spend for clients such as Volvo, Chanel, McDonalds, and Lifecell. Over his career, Sasha has held positions in health tech and venture capital, and founded multiple companies - including an out…
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The Allbound Approach to B2B Revenue - Evan Dunn, Head of Marketing at ServiceBell
49:06
49:06
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49:06
Today’s episode welcomes Evan Dunn, Head of Marketing at ServiceBell - a SaaS platform that enables their users to create first party intent and convert it into pipeline using the best account-based tactics across inbound, outbound, and marketing channels. In rare cases, an executive that isn’t the CEO or Founder becomes the leading voice in the co…
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How trbo Moved Into the US Market - Felix Schirl, Founder & CEO of trbo
52:49
52:49
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52:49
Today’s episode welcomes Felix Schirl, Founder & CEO of trbo - the leading technology provider for dynamic onsite personalization, optimization and testing. trbo’s AI-driven onsite personalization platform allows users to customize website content, A/B and multivariate test, and serve recommendations down to the individual level using machine learn…
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747 - Scaling Your Business and Navigating Enterprise Sales, Feras Alhlou
11:37
11:37
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11:37
Colin chats with Feras Alhlou, co-founder of Startup with Ferris, about scaling businesses and preparing for larger contracts. Ferris shares insights on learning from competitors, building a strong business, and the importance of passion, skills, and sacrifice in entrepreneurship. They also discuss the process of selling a business and the evolving…
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Colin chats with Chris Parker about building a thriving culture in a fully distributed team and scaling globally. Chris shares insights on hiring the right people, promoting internal talent, and strategically expanding into new markets. They discuss the importance of customer-centric strategies and minimizing risks in business growth. Follow the Ho…
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745 - Navigating Leadership Challenges and Embracing Management Training, with Kate O'Neil
10:31
10:31
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10:31
Collin welcomes Kate O'Neil once again, CEO of Teeming, to discuss the challenges of leadership. They talk about the importance of effective communication and adapting to change in a leadership role. Kate shares her experiences of being promoted to a higher position and the mistakes she made along the way. She also emphasizes the need for proper ma…
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744 - Maximizing Sales Efficiency: The Art of Disqualifying Deals, with Jeff Torbeck
10:07
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10:07
Collin and guest Jeff Torbeck discuss the importance of qualifying leads in sales. They highlight the significance of spending time on high-potential accounts and efficiently disqualifying deals that are not a good fit. The conversation emphasizes the value of feedback from lost deals and the need for salespeople to prioritize their time effectivel…
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Collin Mitchell and guest Carl J. Cox delve into the importance of measuring and improving the buyer-seller experience in sales. They discuss the significance of data, self-reflection, and customer feedback in enhancing sales performance. The conversation highlights the impact of timely responses to leads and the value of learning from closed loss …
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Collin Mitchell and Alan Zhao dive into the world of sales transformation, exploring the effective criteria for identifying high-intent website visitors. They discuss key indicators like page views, visit frequency, and active session time that signal serious evaluation by potential leads. The hosts also shed light on the impact of remote work on d…
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Colin interviews Feras Alhlou, co-founder of Startup with Feras, who shares his journey into entrepreneurship after being forced into it due to a layoff. Ferris discusses the challenges he faced starting a web design and search engine optimization business in the early days of the internet. He highlights the importance of learning sales skills, sha…
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740 - Embracing Remote Culture for Global Sales Success, with Chris Parker
10:32
10:32
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10:32
Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategie…
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739- First-Time Leader Mistakes: Asking for Help, One-on-Ones, and Firing People, with Kate O'Neil
12:37
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12:37
Collin Mitchell interviews Kate O'Neil, CEO of Teeming, about her experience transitioning from sales to marketing and the importance of alignment between finance, sales, and marketing. They also discuss the challenges faced by first-time leaders and the common mistakes they make, such as not asking for help and neglecting one-on-one meetings with …
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738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao
10:36
10:36
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10:36
Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging…
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737 - Mastering Sales and Influence, with Jason Wojo
12:48
12:48
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12:48
In this episode, Jason Wojo discusses his journey in entrepreneurship, transitioning from CEO to focusing on events and private clients. He emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. Jason also shares insights on sales strategies, lead quality, and the value of building a strong netw…
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Collin and Leandra Fishman discuss the importance of taking ownership of your career trajectory and embracing entrepreneurship. The conversation touches on the value of problem-solving, creativity, and pushing oneself outside of their comfort zone. The guest shares personal experiences of making difficult decisions and emphasizes the significance o…
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735 - Data-Driven Sales Strategies for Success, with Jeff Torbeck
14:15
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14:15
Collin and Jeff Torback discuss the importance of making data-driven decisions in sales. They highlight the significance of tracking key metrics, setting up proper sales stages, and utilizing tools like CRM and conversational intelligence. The conversation emphasizes the need for accurate data, effective training, and continuous improvement to driv…
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734 - Campus Visit: The Ultimate Sales Indicator, with Carl Cox
12:14
12:14
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12:14
Colin and Carl delve into the world of strategic planning and key performance indicators (KPIs). They discuss the importance of focusing on essential strategies that have a significant impact on outcomes, using the Pareto principle to streamline the planning process. Carl shares a compelling story about finding the most crucial KPI, emphasizing the…
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Colin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbots in identifying high-intent visitors and routing them to the r…
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732 - How to Build and Hire a Successful SDR Team, with Ronen Pessar
20:06
20:06
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20:06
In this episode of Sales Transformation, Collin Mitchell and Ronan Pessar discuss how to build a successful SDR (Sales Development Representative) team. They cover topics such as the financial considerations of building a team, the importance of understanding the value of conversations in sales, and the cost of hiring and managing SDRs. They also p…
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Kate O'Neil and Collin Mitchell discuss the importance of alignment between sales, marketing, and finance in a business. Kate emphasizes the need for these departments to work together and share information to achieve the company's goals. Mitchell and guest Kate O'Neill, CEO of Teeming, also discuss the impact of financial models on sales and marke…
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730 - Niche Down to Scale Up: Community-Led Growth, with Lloyed Lobo
12:03
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12:03
Collin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of building Boast.ai and the strategies they used to bootstrap to…
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729 - Nine-Figure Advertiser Reveals Sales Insights, with Jason Wojo
11:34
11:34
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11:34
Collin Mitchell interviews Jason Wojo, a nine-figure advertiser, who shares his journey from culinary school to building a successful social media marketing agency. Jason discusses his experiences with door knocking, upselling clients, and the challenges of scaling a business. He also highlights the importance of learning from mentors and the strug…
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728 - Sales Karma: Customer-Centric Leadership, with Leandra Fishman
14:40
14:40
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14:40
Colin Mitchell and Leandra Fishman discuss their journeys in sales and leadership. Leandra shares her experiences transitioning from sales to leadership roles, emphasizing the importance of building relationships and solving problems. They highlight the challenges and rewards of leadership, focusing on the significance of listening, learning, and e…
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727 - Future of Marketplaces in Sales, with Jeff Torbeck
17:44
17:44
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17:44
In this episode, Collin and Jeff Torbeck discuss the future of marketplaces and the challenges faced by startups in today's funding landscape. Jeff highlights the importance of building profitable businesses and the shift towards efficiency and profitability. Torbeck also explores the role of marketplaces in connecting candidates and companies effi…
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726 - The Power of Radical Collaboration in Sales Transformation, with Ronen Pessar
11:02
11:02
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11:02
Ronen shares a personal experience of miscommunication and highlights the need for understanding different communication styles. Pessar also explores the concept of radical collaboration and how it can improve teamwork and productivity. Follow the Host: Collin Mitchell (Partner, Leadium) Our Episode Guest: Ronen Pessar (Founder, Ronen Pessar Adviso…
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725 - Mastering Sales Strategy, with Carl Cox
13:49
13:49
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13:49
In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency …
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724 - Enterprise Sales Acceleration: Warmly's Game-Changing Insights, with Alan Zhao
10:56
10:56
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10:56
Alan and Collin discuss the evolution of Warmly from its initial concept as a co-founder matching platform to its current focus on enterprise solutions like Zoom Name Tags. Alan shares insights into the challenges faced and the pivotal moments that led to the company's success. The episode highlights the importance of adaptability and perseverance …
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723 - Using AI to Transform Sales: Deep Work Examples and Tactical Strategies, with Ryan Staley
10:07
10:07
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10:07
Collin welcomes back Ryan Staley to discuss specific use cases of AI in sales. They explore how sales leaders can leverage AI to create an entire sales organization in just 20 minutes, as well as using AI for predictive analysis and client segmentation. They emphasize the importance of providing enough context when using AI and how regular use impr…
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722 - Sales and Marketing Alignment: The Key to Revenue Success, with Kate O'Neil
11:37
11:37
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11:37
In this episode, host Colin Mitchell interviews Kate O'Neil, CEO of Teeming, about her journey from sales to marketing. They discuss the challenges and pressures of sales, the lack of diversity in the sales industry, and the importance of aligning sales and marketing teams. Kate shares her insights on how sales and marketing can work together more …
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721 - The Power of Psychological Safety in Sales Teams, with Ronen Pessar
15:11
15:11
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15:11
Collin Mitchell welcomes guest Ronen Pessar to discuss high-performance results-driven culture. They delve into the importance of building relationships and investing in the people you work with, as well as the concept of psychological safety in the workplace. Ronan shares his personal journey from property management to sales development and leade…
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720 - Mastering Founder-Led Sales, with Lloyd Lobo
15:01
15:01
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15:01
In this episode, host Collin Mitchell interviews Lloyed Lobo, co-founder of fintech company Boast. They discuss Lobo's journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and eventually an entrepreneur. Lobo shares his experiences in running founder-led sales and emphasizes the importance of communication and sell…
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719 - Unconventional Strategies for Capturing and Maintaining Buyer Attention, with Amy Hrehovcik
18:30
18:30
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18:30
In this episode of Sales Transformation, host Collin Mitchell is joined by guest Amy Hrehovcik, a sales expert focused on teaching reps how to capture and maintain the attention of buyers. They discuss creative ways to prospect and the importance of understanding the broader scope of the business problem that sales reps address. Amy shares her expe…
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718 - Leveraging AI Skills for Sales Transformation, with Ryan Staley
10:02
10:02
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10:02
In this episode, host Collin Mitchell and guest Ryan Staley discuss the power of AI in sales and marketing. They explore the potential for AI to revolutionize the sales process and the increasing demand for AI skills in the workforce. They also discuss the role of AI in increasing productivity and efficiency in sales roles. Overall, the episode hig…
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717 - Playing the Long Game: Keys to Success in Sales Today, with Dale Dupree
16:28
16:28
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16:28
In this episode, host Collin Mitchell welcomes Dale Dupree, founder and leader of the Sales Rebellion. They discuss the importance of playing the long game in sales and how it leads to success. They also talk about the need for finding good leadership and not settling for a job that doesn't align with your values. Dale shares his personal journey a…
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716 - Building a Pipeline Faster: The Key Mistakes and Strategies, with Wendy Weiss
20:46
20:46
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20:46
Collin Mitchell and Wendy Weiss, founder of Salesology, discuss the art of building a sales pipeline. They emphasize the importance of targeting a specific audience and crafting messaging that resonates with that audience's problems. Wendy shares her unique approach of setting appointments before asking questions, which helps eliminate resistance a…
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In this episode, Collin Mitchell and Ryan Staley discuss the potential impact of AI on sales and revenue generation. Ryan shares his background in sales and his journey into AI, highlighting the transformative power of AI in unlocking new possibilities for businesses. They also touch on the future of AI in videos and entertainment. Follow the Host:…
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714 - Unleashing Creativity in Sales: Using Personalized Videos to Land Meetings, with Ryan O'Hara
13:57
13:57
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13:57
In this episode, Collin welcomes Ryan O'Hara to discuss creative video prospecting in sales. They talk about the power of using personalized videos to grab prospects' attention and increase response rates. Ryan shares his experience of creating customized jingles and commercials for companies he wants to break into, which has led to successful meet…
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713 - Unconventional Sales Strategies: Building Trust and Standing Out in the Sales Process, with Dale Dupree
16:57
16:57
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16:57
Collin Mitchell welcomes guest Dale Dupree, a legendary sales expert, to discuss the importance of building relationships in sales. They emphasize that people buy from people they know, like, and trust, and that price is not always the determining factor. Dale shares his unique approach to the sales process, including creating memorable experiences…
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712 - Overcoming Call Reluctance and Building a Strong Sales Pipeline, with Wendy Weiss
17:14
17:14
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17:14
In this episode, host Collin Mitchell interviews Wendy Weiss, the founder of Salesology, a prospecting method that generates predictable sales results. They discuss Wendy's background as a ballerina and how her dance training taught her valuable skills for sales. Wendy shares her three-step salesology prospecting model, emphasizing the importance o…
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711 - The Power of Gratitude in Sales and Leadership, with Elizabeth Frederick
14:43
14:43
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14:43
Colin Mitchell welcomes Elizabeth Frederick, an operations officer and senior advisor at Criteria for Success, to discuss the topic of gratitude in sales and leadership. They explore the benefits of having a gratitude practice, including improved relationships, reduced stress, and better mental health. Elizabeth shares practical ways to incorporate…
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710 - Unlocking LinkedIn Success: Offline Strategies for Sales Professionals, with Lindsey McMillion
19:46
19:46
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19:46
Colin welcomes Lindsey McMillon-Steeman back to the show to discuss leveraging LinkedIn for sales success. They talk about the importance of having a profile that reflects who you are offline, and how to make sure your online presence matches your real-life persona. Lindsey shares tips on optimizing your LinkedIn profile and using features like the…
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709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree
13:23
13:23
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13:23
Collin Mitchell welcomes guest Dale Dupree, also known as the "Copier Warrior," to discuss his unique approach to sales. Dale shares his philosophy of putting people before products and building relationships based on emotion and community. He talks about the importance of reputation and the impact it can have on sales success. The conversation als…
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708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum
13:02
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13:02
In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive re…
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In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and …
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706 - Mastering Deliverability: How to Get Your Emails in the Primary Inbox, with Leslie Venetz
23:39
23:39
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23:39
In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails…
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705 - Taking Action in Sales: More Than Just Talk, with Larry Long Jr.
16:15
16:15
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16:15
In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experience…
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